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Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. For the main course, lasagna my recipe has ground sausage and beef, mushrooms, onions, marinara, pesto ricotta, and a mix of cheesesand tortellini Alfredo. Save $50 with promo code BRAINFOOD. Goodbye LMS. More info/register.
Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. More info/register.
AI tools course. Earn up to five CAE credits from Association Academys live Association Artificial Intelligence Certificate Course , which teaches practical use of AI tools. The course meets Thursdays, 1-2pm ET starting May 22. Hear about proven strategies to diversify and grow your non-dues revenue. From all of us!
Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. Save $50 with promo code BRAINFOOD. More info/register (ASAE members only). 1 CAE credit.
A press release from the American Beverage Institute (ABI) , admittedly a biased onlooker, provides some ugly numbers – a decline in revenue and spending on community programs, while salaries increased. An organization loses its way, goes off course and what does it get? “D” Tagged: Cause , Leadership , Nonprofits.
Host: Higher Logic Speakers: Christin Berry, CAE, VP, Business Analytics & Data Services, ASAE: The Center for Association Leadership David Jovel, Sales Engineering Director, Higher Logic Fri 2/21 at 3 p.m. Host: UST Education Speaker: Austin Campbell, Leadership Doctor Tue 2/25 at 12 p.m. CAE credit. More info/register.
The resulting data will help you prioritize resources and guide conversations with your leadership. The answer from Amanda Silberling at TechCrunch is not surprising: of course it is, if you outsource your critical reasoning skills to it. Learn about strategies for leveraging non-dues revenue opportunities strategically.
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Delegate tasks across leadership. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it.
However, I wished they could have utilized me to help grow their revenue and monetize data for their industry. If it’s not enough to consider the human resource impact, consider this instead: while I was working full-time, I obtained my business degree and took many very useful courses in marketing, economics, statistics, and finance.
This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. [Note from DR: I’ll see you there!]. Tue 12/3 at 12 p.m.
Non-dues revenue. Patti Callahan at Association Analytics describes a data-empowered method for thinking outside the traditional non-dues revenue box and shares examples from associations that are leading the way. Membership app. More info/register. Host: Sidecar Speaker: Thomas Altman, Co-Founder, Tasio Tue 6/18 at 12 p.m.
When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Quantify your market share and set realistic goals for expected revenue. Consider offering a different fee structure for shorter entry-level courses vs. intermediate and advanced course content.
WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health.
I recently published an article about authentic leadership , directing people’s attention towards the leadership structure of their organization in order to feel its social, economic, political and environmental pulse. Two important aspects of authentic leadership are reflection and honesty. True Leadership Starts with Honesty.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Creating Your Association Leadership Path.
James Young at Product Community shares ten revenue-generating product ideas. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. Product ideas. He doesn’t think of them as visionary, but some of them are new to me. Post-event attendee engagement. More info/register.
Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories.
The idea that the board sets the direction and the staff executesI think that has run its course. Many organizations are sitting on reserves that might be better deployed to pursue innovation projects, Younger says, especially at a time when associations are feeling pressed to identify new revenue streams.
Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Host: Event Leadership Institute. Chapter sponsorships.
Instead, you need to align your new online community with the mission and priorities of your association's leadership. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue. New Member Acquisition. Be the industry leader.
Then you’ve got some kind of sales/revenue function (for nonprofits that might be around membership or fundraising). And, of course, all of these functions are interconnected and interdependent—links in a chain. We can help with that , of course. If any one of these really breaks down, we’re all in trouble.
WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Board Leadership ( Chatting with Agnes & Cecilia). every Monday.
A report on some new leadership research out of the Stanford Graduate School of Business ends on a sobering note. The implication is that the culture needs improvement, and O’Reilly points to some notable examples of companies that have had dysfunctional, narcissistic leadership, like Theranos and Uber.
If the answer isn't, "Joining you and a bunch of really smart people at Intelligent Office in Alexandria for a 1/2 day of interactive learning focused specifically on the needs of small staff execs, of course!" you better reconsider. The mini-conference , which runs from 8:30 am - 2 pm, is FREE.
Membership course. Association Brain Food readers can earn up to 10 CAE credits from Chris Gloede’s popular 10-week Association Academy Member Growth Certificate Course —only $499 with Brain Food promo code ACADEMY (a $50 discount). See the full course syllabus for more details. Extra credit 50 ways to fuel a conversation. |
A recent survey from Professionals for Association Revenue finds that many groups are falling short of budget goals. Substantial proportions of associations are struggling to meet revenue targets, according to a new survey, and lack the budget strategy infrastructure that might improve their fortunes.
With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. But excellent content isn’t enough to gain market share. More info/register.
Everyone sees the revenue potential in providing online education to corporate customers. But not if these employees have attended one of your courses thanks to their company purchasing online education in bulk from your association. Soft skills and leadership development. Revenue growth. Even MOOCs have caught on.
If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.
Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. Mary Kate Cunningham, CAE, vice president for public policy, ASAE: The Center for Association Leadership. More info/register. Host: Results Direct | RD Mobile. Host: ASAE.
Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Non-Dues-Revenue Workshop #1: Two Case Studies Presented by Association Executives with Q&A. More info/register.
Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. However, Non-Dues programs have the highest potential for overall revenue production. Host: ASAE Wed 10/25 at 9 a.m. –
It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Post-program campaigns.
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. Discover how the American Nephrology Nurses Association cracked the code to continuously grow their online audience (and revenue). New Idea$: Not Your Grandma’s Non-Dues Revenue. 1 CMP credit.
Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.
I started experimenting with Blackboard and Moodle when I was teaching communication courses at a St. I created hybrid components for my classroom courses and redesigned the department’s “distance learning” curriculum. Relying on subject experts to design their eLearning courses without the support of an instructional design partner.
This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. Event safety. More info/register.
By harnessing the power of learning analytics, decision-makers can gain valuable insights into learner behavior, course effectiveness, and overall program success. Let’s dive into how learning analytics can drive engagement, improve course completion rates, identify gaps in learning programs, and optimize the learning experience.
Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. Advocating as a Woman in a Male Dominated World Women are breaking barriers and taking on leadership roles in fields once considered exclusive to men. 1 CAE credit.
” The answer to that question is at the heart of leadership challenges, disengagement, and employee retention. Three data questions association leadership should ask today for a stronger tomorrow are: Is our data regularly scrutinized? Why Authentication Matters: An Email Marketer’s Crash Course in DMARC, SPF, and DKIM.
Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. How is your association demonstrating leadership to its members and community? Are you finding board members more receptive to change? Fri 5/1 at 12 p.m.
When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Driving Revenue with Contextual Engagement and Marketing. So what features should you be looking for in an LMS?
Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Leadership development for young members. TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. 1 CAE credit. More info/register.
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