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Cohort-Based Online Courses: The Solution to Boring Lectures & Virtual Fatigue

WBT Systems

You heard it here first: associations with cohort-based online courses will dominate their market and provide the most effective, transformational educational experience to professionals in their industry.

Course 285
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Association Brain Food: 1.10.25

Reid All About it

Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Goodbye LMS.

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Association Brain Food: 2.7.25

Reid All About it

Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. Microlearning. 1 CAE credit.

Chicago 275
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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Optimize Your Content.

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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee. Let’s dive in to find out.

Price 172
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Debunking 5 Marketing Automation Myths

Higher Logic

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Myth #1: Marketing Automation Is Far Too Difficult.

Marketing 235
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The Role of Professional Development in Improving Membership Performance

WBT Systems

Members are the most receptive target market for your association’s education programs. Of course, non-members are perhaps an even bigger market, but members have already invested in your organization with their…

Course 399