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Leveraging AI for Personalized Member Engagement 

.orgSource

Just as Amazon uses AI to suggest products you might like, associations can use AI to recommend relevant professional development courses, connect members with similar interests, or highlight industry news that matters most to each member. More meaningful connections, a higher likelihood of renewal, and increased member loyalty.

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Association Brain Food: 2.7.25

Reid All About it

Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. Microlearning. 1 CAE credit.

Chicago 275
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Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Therefore, it makes sense to meet your members where they already are. Check out these strategies to help improve your digital operations as well as increase member engagement: Optimize your website. Offer an accessible online member directory. Watch your member engagement rise with this added portal.

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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17.

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Association Brain Food: 1.10.25

Reid All About it

Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Goodbye LMS.

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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies.

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Change the way you think about member engagement

Association Analytics

Member engagement sits at the core of everything an association does. No matter the staff-member, no matter the member benefit or event or email sent, each is a piece of the larger tapestry that is member engagement. Be proactive, see what else someone like that member might want to do next.