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Wednesday Buzz: Recruiting Passionate Members As Marketers

Associations Now

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

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Realtors Expand Reach of Accelerator Program

Associations Now

Having played a key role in the rise of venture capital in the real estate space, the National Association of Realtors’ strategic investment arm will expand its accelerator program into the commercial real estate market. An accelerator program, of course. Its tactic of choice?

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Investing in Yourself: Professional Development for Community Managers

Higher Logic

That doesn't mean just conferences - in fact some of the biggest gaps between average and best-in-class communities include the percentage offering coaching, online courses and memberships in professional development networks. Invest in training.

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What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Nope, this all began (on a much smaller scale) back in 1986 when friends Larry Harvey and Jerry James built an 8-foot tall human effigy and burned it on Baker Beach in San Francisco (population: 35). Of course not, but the vast majority do. A new trend? Do your best to eliminate the “what’s in it for me?” 3: Decommodification.

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Association Brain Food: 7.8.22

Reid All About it

We saw nearly 2,000 registrants for WEC 2022 in San Francisco in-person and online. Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio). Erin Lemons, Senior Director of Marketing, Fonteva & Protech. Host: American Marketing Association. More info/register. Host: Fridays@4. CMP credit.

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What Do People Think of Your Org? We’ll Know Soon Enough

Nonprofit Marketing Guide

In my online marketing workshops, I ask nonprofits to imagine the day when practically every prospective donor checks to see what current donors think about their organization by reading online reviews. You can also use the reviews in other marketing pieces by simply identifying them as “GreatNonprofits.org User Reviews.&#.

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Association Brain Food Weekly: 6.5.20

Reid All About it

Will they have online courses instead? For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. How to Develop a Successful New Member Onboarding Campaign through Marketing Automation. What the deuce?