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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

Of course not… or am I? For example, the Massachusetts Society of Certified Public Accountants (MSCPA) created an advertising kit to send to advertisers, showing them what they had available and including stats about its member engagement and demographics. Am I saying advertisers are summer produce? You decide.

Revenue 191
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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

A mobile event app provides a great opportunity to promote sponsors and boost the visibility of exhibitors, keeping your attendees informed and engaged every step of the way. Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. Need examples? You’re in luck.

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Association Brain Food Weekly: 3.12.21

Reid All About it

Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. Learn how associations are using contextual engagement to improve member engagement and drive revenue. It seems worse now than ever. CAE credits.

Nashville 370
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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

Successful publications are well thought out with their target audience in mind – you won’t get there by playing a guessing game to understand your members. Tracking behavioral data offers valid insights about how your members engage with your association online. Read the full case study.

Tips 136
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Association Brain Food: 2.3.23

Reid All About it

Elevating Member Engagement (Radio Free 501c ) Radio Free 501c, the podcast of Rogue Tulips Consulting (formerly Nonprofit Conversations) features guests from across the nonprofit community and the business world to share expertise on a variety of topics related to the practice of nonprofit management. . CMP credit. . 1 CMP credit.

LMS 40
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Association Brain Food Weekly: 7.9.21

Reid All About it

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Makes more sense now.

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Association Brain Food Weekly: 7.23.21

Reid All About it

I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Craft the Perfect Member Journey to Keep Your Members Engaged.

Video 195