Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. However, as time goes on, the same old engagement tactics won’t hold out. One of the key ways to recruit members is to meaningfully communicate with high-quality prospects.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Socious

OCTOBER 24, 2016

While we’ve already shown you how you can use member engagement analytics to address member retention and other membership related priorities, you may be leaving money on the table if you stop there. Another, less common, use for member engagement data is to bring more money in to your association.

Member Engagement 100

Member Engagement Revenue Recruitment Recruiting 100

Blue Sky eLearn

MAY 15, 2018

That said, it’s important to think about boosting member engagement as the best way to set your recruitment strategy up for long-term success.¹. With an engaged member base, word about your association’s value will spread organically, supporting your greater recruitment efforts. Host an in-person event.

Membership Management 179

Membership Management Software Recruiting Recruitment 179

Fonteva

FEBRUARY 9, 2021

Included in this genre are e-learning and online courses. Selling online courses to your association members is an effective way to provide engaging and educational experiences and opportunities. Selling online courses is more than just pulling together educational materials and handing them off to your members.

Course 98

Course Tips Discount Process 98

Reid All About it

JANUARY 29, 2021

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. Online learner engagement. Membership pro tip: offer bite-size engagement to new members. Quick hits. 8: Innovate.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Aaron Wolowiec

JULY 18, 2012

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Higher Logic

FEBRUARY 19, 2019

Tip : If you're calculating your current retention rate, it might be as easy as determining how many members you currently have. Step #3: Check How Many Members You Recruited. Member Retention Rate Example. Your membership organization started the year with 500 members. MN (Members acquired in one year) = 50.

Recruitment 212

Recruitment Recruiting Class Maine 212

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

NOVEMBER 29, 2019

This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, member engagement scoring. Member Engagement Party. 1 CAE credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

SEPTEMBER 13, 2024

Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. Challenge your understanding of your association’s members. Hear the findings from the recently released 2024 State of Association Member Experience Report and put your knowledge to the test.

LMS 267

LMS Certificate Revenue Content 267

Association Freak

JULY 26, 2022

Reading Time: 5 minutes Member Engagement Is The Key to Renewal What is member engagement? However, real growth happens when we start thinking about it from the perspective of a member; as an experience of value. Engagement is a meaningful experience of value by a member. There are three main things.

Member Engagement 72

Member Engagement Recruitment Recruiting Strategy 72

Reid All About it

FEBRUARY 26, 2021

They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. I served it with mashed potatoes, of course, and roasted broccoli. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

Recruitment 329

Recruitment Recruiting Project Technology 329

Reid All About it

MARCH 12, 2021

On the side, a sauté of kale and red cabbage with bacon, onion, garlic, and dried cranberries, and sourdough rolls for dipping purposes—and now for a quick snack (with butter, of course) before I go out on my morning walk. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

Nashville 370

Nashville LMS North Carolina Recruitment 370

GrowthZone

APRIL 8, 2021

We were able to organize weekly member calls, which were a lifeline for members as information at the time was uncertain and confusing. We recruited safety, operations, and legal experts to explain various relevant aspects – sharing information quickly. Increased engagement of international members in a virtual environment.

Survey 147

Survey Library Course Member Engagement 147

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals.

Organization 270

Organization LMS Software Social Media 270

WBT Systems

MAY 22, 2018

If only prospects would give your educational programs a chance, you’d turn them into loyal learners—and customers, maybe even members. But how do you get people to make that first investment of time and money into one of your online courses? New members. Inactive members. New members. Volunteers.

Sample 150

Sample Education Course Recruitment 150

Eric Lanke

JULY 30, 2018

Why, I wondered had he not yet decided to become a member? When the answer to that question emerged in the course of our conversation, it practically floored me. He had attended one of our conferences as a non-member two years ago, and one of the members of the association had given him the impression that he was not welcome there.

Recruitment 100

Recruitment Recruiting Leadership Report 100

YourMembership

MARCH 7, 2016

One of the easiest ways to grow your membership is to not lose your current members. However, it is easy to sometimes lose track on just how much it costs to recruit one new member as opposed to retaining one when renewal time comes around. Member engagement. Interacted with leaders, members, or staff?

Recruitment 150

Recruitment Recruiting Membership Management Report 150

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Associations with a higher percentage of millennial members are more likely to have experienced increases in their one-year and five-year membership numbers. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. 58 percent of MGI participants said one of the top three reasons members join is to network with others in their field—the highest rated reason of them all.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JUNE 18, 2021

The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Get a 30-minute crash course on the simple video best practices you need to know to drive more engagement than ever before.

LMS 369

LMS Certificate America Committee 369

Reid All About it

AUGUST 21, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. We’ll also touch on the tech because we know it’s on your mind. More info/register.

millennials 307

millennials Montana Class Education 307

Reid All About it

DECEMBER 9, 2022

On the side, cabbage, of course, sautéed with bacon (and ham, oink), red onion, red bell pepper, carrot, smoked paprika and chicken broth. Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

OCTOBER 9, 2020

Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS. Host: Zoom.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. Hear about some major considerations for online engagement. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

LMS 329

LMS Montana Revenue Price 329

Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The spring cohort for their Association Facilitator Certificate Course begins on March 11. I’ve used data from Marketing General Inc.’s The 2024 survey is now open.

Survey 262

Survey Project Strategy Education 262

Reid All About it

MARCH 11, 2016

What Can You Learn from Gaming That Will Boost Member Engagement? Learn how to use gamification strategies and techniques to increase and deepen member engagement, and motivate people to achieve goals. Presenter: Amalea Hijar, Associate Director, Member Strategy, American College of Cardiology. More info. (1

Raleigh 150

Raleigh Case Study Project Revenue 150

Blue Sky eLearn

JULY 24, 2019

For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement.

Tips 201

Tips Software Recruitment Recruiting 201

Reid All About it

MARCH 5, 2021

Maybe you received an engagement box from a virtual event you attended. WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Host: Fridays@4.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

YourMembership

SEPTEMBER 14, 2012

Ideas to help you engage, empower and retain members. September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management. Of course, this group involves a responsibility in something larger than myself but if I had this same experience at a marketing association meeting, would I? Leave a Reply.

Membership Management 150

Membership Management Software Social Media Price 150

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today.

millennials 150

millennials Course Recruitment Recruiting 150

Reid All About it

OCTOBER 11, 2024

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17. Member engagement. Call-a-member month. More info/register (ASAE members only).

North Carolina 256

North Carolina Newsletter Email Marketing Revenue 256

Association Analytics

SEPTEMBER 27, 2023

With analytics, the benefits sell themselves: Reducing manual work Optimizing processes Growing revenue Having consistent, trusted data Increasing engagement Driving your association’s mission For example, consider an association dedicated to promoting literacy. This insight can then inform course scheduling, content creation, and more.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

AUGUST 16, 2024

Ambassadors help boost member engagement, expand your association’s and chapters’ reach, and ensure consistent brand messaging while offering meaningful volunteer opportunities and career-building experiences. Aptify shares 50 ways to boost member recruitment and retention. Voltaire Chapter ambassadors. Membership.

America 262

America Content Social Media Strategy 262

Reid All About it

MAY 15, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Hear about some major considerations for online engagement. 1 CAE credit.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370