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At.orgSource, we believe the key lies in mastering three essential building blocks: strategy, culture, and technology. Strategy: Charting the Course to Thrive A well-crafted strategy isnt just a planits the compass that guides your association toward sustainable success. Agility is the backbone of a future-ready strategy.
Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. Employee onboarding.
Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Im happy to feature it as long as its not product-centric. CAE credit. CAE credit.
And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results. In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement.
Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. 5 eLearning Pricing Models for Your Courses.
The answer from Amanda Silberling at TechCrunch is not surprising: of course it is, if you outsource your critical reasoning skills to it. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling member engagement, and understanding technology debt. Is AI making us dumb?
Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. When you invest in this tech tool, you’re investing in the professional growth of your members.
Ready to learn more strategies to drive revenue to bar association? Download now 5 tips to drive revenue and enhance your CLE offerings Are you ready to differentiate your bar association and separate your CLE offerings to attract more members and drive revenue ? Follow these strategies to get started: 1.
Membership course. Association Brain Food readers can earn up to 10 CAE credits with Chris Gloede’s popular live 10-week Association Academy Member Growth Certificate Course for only $499 with Brain Food promo code ACADEMY (a $50 discount). See the full course syllabus for more details. More info/register. 1 CAE credit.
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
In order to provide your members with a personalized experience, you need to know what they’re interested in, and then send them related content. What's the best way to create that personal encounter for members? Create an omnichannel engagement strategy. What’s an Omnichannel Engagement Strategy? Segment members.
While the reasons for this optimism vary, theres no doubt that now is a promising time for associations to try experimental strategies, test out innovative tools, and explore new opportunities. Lets walk through the basics of AI for associations to help you figure out where AI fits into your organizations current strategy.
The key is being deliberate about the types of prospects you’re trying to reach and processes you’re using to try to convert them into new members. Target new audiences – We focus on memberexperience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?
This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. Event safety. More info/register.
Enhancing Member Engagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members. AI and digital tools allow associations to personalize memberexperiences and engage them in more meaningful ways. Leverage automation to streamline member communication.
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Onboard New Members.
It can even understand written feedback and questions from members, thanks to its ability to process human language. This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members.
There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the memberexperience. . Providing event opportunities is a fantastic way to improve the memberexperience and accelerate association non-dues revenue.
Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. The premise is two-fold: Grab your favorite grape (in wine form, of course) or cocktail/mocktail of your choice and spend an hour with us as we talk about your favorite must-have apps for your phone or tablet. Tue 5/11 at 1 p.m.
If you’re asking members to fill out a survey, provide an incentive for them. And of course, make it easy! 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics!
He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Memberexperience.
Associations should support lifelong employability and encourage members to advance in their field, so it’s important to actively engage your members. As your association evolves and increases its membership, your engagement strategy should evolve as well. Therefore, it makes sense to meet your members where they already are.
This delivery method eliminates the need for travel and the additional expense and time out of the office associated with it, while still providing a high quality, live, instructor-led interactive learning experience. Courses are offered after hours and in multiple time zones to best suit your learning needs. Take courses here.
Personalized Member Engagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? Give members a place to learn and find the right content. Growing Non-Dues Revenue.
It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Leadership development for young members. More info/register. 1 CAE credit.
How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! How many members are actually opening your emails?
Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue? Education + mentoring.
WBT Systems explains how these boxes enhance the online courseexperience and provides ideas for box content and logistics. This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Virtual watercooler.
I just read a new paper— The New Association Tech Ecosystem: Powering MemberExperiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Association technology and analytics. More info/register.
3 Rules to Building an Outstanding Digital MemberExperience Learn essential insights into how to optimize your organization’s digital memberexperience and bolster sustainable revenue growth. 1 CAE credit. More info/register. Host: UST Education Speaker: Mark Bullard, Founder, BrainSquall Wed 1/10 at 1 p.m. 1 CAE credit.
. – Developing a Business Mindset for Nonprofits To increase your organization’s impact and further your mission, it might be time to adopt outside-the-box thinking and develop new strategies to catapult you forward. Member Engagement is an Art and a Science. 1 CAE credit. . 1 CMP credit. . More info/register. 1 CAE credit.
Member onboarding campaigns are popular for good reason – they set expectations for members, create a warm and fuzzy feeling, and pave the way for a great memberexperience. Identify members who have bought courses, attended events, or visited pages on your websites related to the content. Welcome Campaigns.
Associations Trends Talk: Growth-Focused Pricing Strategy. Association membership models and pricing strategies have shifted with changes to the value of participating in-person, remotely, or both. Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, VP of Sales, Association Analytics. Host: PCMA.
Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) and current CAEs to share their knowledge and experience with the exam. More info/register.
– eLearning Strategy, Tactics & Responsive Planning. – How to Build an Amazing Volunteer Recruitment Strategy. Discover the difference between traditional recruitment strategies and the volunteer attraction strategy. – Be Their eLearning Valentine: Capture Your Members’ Hearts in 3 Steps.
MemberSuite recommends a member-first approach to your association’s email strategy. Should suppliers be members ? and bacon, of course. Learn how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. 1 CAE credit.
Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Chapters and Affiliates: For the “Swing” in Your MemberExperience. What if we envisioned chapters to be a concrete way to experience the association? Building a Member-Centric Culture with Online Community. Host: eMarketer.
Associations are increasingly expected to deliver the personalized experience that members (especially younger generations) are used to. They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. Does this sound familiar?
Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Recharge your MemberExperience. Member value propositions are rapidly changing from expectations to experience-driven experiences.
WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. His insight should help you improve the subscriber experience at your organization. Subscriptions. Event gamification.
Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. – Sales Survival Strategies Amidst COVID-19. We’ll also touch on the tech, because we know it’s on your mind! Host: Aplusify.
Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.
To guarantee your association thrives, you need to invest in the right technology for your staff and members. But how can you ensure your organization chooses the right association management software (AMS) to enhance your staff and memberexperience? Do so by ensuring your IT leaders are present at the strategy table.
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