Nonprofit Marketing Guide

FEBRUARY 1, 2022

I have a love/hate relationship with social media. Of course, deciding what to post to social media should follow the same process you use for any communications channel: Does it fit in your overall strategies and goals? But it’s HARD to come up with social media content on a daily basis.

Social Media 110

Social Media FAQ Course Content 110

WBT Systems

AUGUST 30, 2016

Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of social media, but this is not the case.

LMS 236

LMS Social Media Education Course 236

Higher Logic

OCTOBER 6, 2016

Ok, name the first social media influencer who comes to mind. They’re all over the news and social media, and even if you don’t pay attention, it’s hard to avoid them. They might have tons of followers on social media, published books, or are seen as influential thought leaders.

Social Media 244

Social Media Products Course Maine 244

Blue Sky eLearn

FEBRUARY 4, 2020

Integrating this tool with your AMS allows for easy recording of course completion in your most comprehensive database. This ensures no credentials are lost (while also allowing you to recommend courses to members accordingly). Social media platforms. Social Media Networks. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

WBT Systems

NOVEMBER 8, 2016

They do this through a variety of platforms including websites, social media, email, and increasingly through online communities. However, for some people participating in open online conversations on social media can be intimidating. – International Data Corporation (IDC).

Learning Management System 262

Learning Management System Arlington Education Social Media 262

Freestone

APRIL 29, 2024

Make it easy for your learners to digest content by creating nano courses, quick videos, or social media content to boost engagement. Repurposing some of your most attended events, learning courses, or webinars can also help you attract new learners to your program. When should you repurpose content at your organization?

Social Media 79

Social Media Content Revenue Course 79

Freestone

OCTOBER 23, 2024

How associations can leverage an LMS to drive non-dues revenue ideas With the right learning management system (LMS) at your association, your staff will be empowered to streamline key processes, invest in learning content, and ensure your learners have the tools they need to purchase and complete courses. Learn more.

LMS 87

LMS Revenue Learning Management System Price 87

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them. So, how can your nonprofit create a social media strategy that you can sustain? In a year, what will success look like?

Social Media 98

Social Media Strategy How To Content 98

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231

Revenue Certificate Learning Management System Education 231

EventMobi: Association Events

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment. .

Tips 241

Tips Social Media millennials Content 241

Reid All About it

FEBRUARY 28, 2025

The answer from Amanda Silberling at TechCrunch is not surprising: of course it is, if you outsource your critical reasoning skills to it. Social media and global technologies are drawing individuals into niche, private groups, reshaping expectations for community and engagement. Is AI making us dumb? More info/register.

DC 258

DC Education Arlington Case Study 258

Nonprofit Marketing Guide

APRIL 4, 2023

How should you decide which social media metrics your nonprofit should really pay attention to? Sure, you could make a case for tracking every number that the social media companies give you. Step 1: What is the point of your social media work, really? You can buy Reach on social media with ad dollars.

Social Media 93

Social Media Content Video Marketing 93

WBT Systems

JULY 19, 2016

Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. The course catalog in your LMS is the repository for all your education program content. Have you tried curating content for your education programs?

Content 244

Content Education LMS Learning Management System 244

YourMembership

AUGUST 30, 2016

Many associations leverage tools available in popular social media like LinkedIn or Facebook. However, the issue with using third-party tools—particularly popular social media platforms, is that you don’t own the data collected about your members. Of course, the justification is it’s free and easily accessible.

Social Media 240

Social Media Tools Software System 240

Reid All About it

JUNE 28, 2024

Membership course. Association Brain Food readers can earn up to 10 CAE credits with Chris Gloede’s popular live 10-week Association Academy Member Growth Certificate Course for only $499 with Brain Food promo code ACADEMY (a $50 discount). See the full course syllabus for more details. 1 CAE credit. More info/register.

LMS 264

LMS Course Member Engagement Education 264

Association Analytics

MARCH 1, 2023

With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. For example, some members might say they want more opportunities to earn CPE credits at your conferences; but when you look at the data, you might find that CPE course completions are low at your events.

Revenue 320

Revenue How To Products Price 320

Higher Logic

JANUARY 6, 2018

Of course, Facebook isn’t for everyone. But c’mon – the social media giant has billions of users from around the world playing on it every day and more than 70 million small businesses owners like me have our own pages. Mistake Number Four: Your budget is way too low.

Social Media 201

Social Media Revenue Course Tools 201

Blue Sky eLearn

OCTOBER 11, 2017

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. A course or a workshop? Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. You can’t launch an empty LMS!

Tips 215

Tips LMS Mooc Social Media 215

Spark Consulting

SEPTEMBER 16, 2014

Remember, of course, that you always want to have a call to action, but it’s really important that the audience you’re talking to be able to answer your call. ” You would not believe how many times I see associations posting links to login restricted information and resources on open social media channels.).

Social Media 150

Social Media Course Communications Resources 150

Higher Logic

MAY 29, 2020

Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners. Objection 2: Social Media. Example: “It would be much easier to create a social media group. Data : You don’t own your member data – the social media platform does.

Social Media 254

Social Media Member Engagement Tools Revenue 254

WBT Systems

APRIL 25, 2017

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. It’s different now.

LMS 253

LMS Certificate Library Education 253

Blue Sky eLearn

MARCH 21, 2018

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Offer resource links to other courses and content within the webinar platform and on the webinar registration page.

How To 179

How To Social Media Price Discount 179

Higher Logic

SEPTEMBER 21, 2017

From courses to professional tips, how-tos to behind-the-scenes tours, be creative in your approach to video. Work hard on a few great pieces of content, then reshape them into new pieces for different areas in your community and public website or social media accounts. Social Media Content (In Your Community).

Social Media 189

Social Media Software Video Content 189

Higher Logic

OCTOBER 4, 2018

Google Sheets and Google Docs are helpful for when you need to collaborate in real time, because various people can all work on a single document at the same time (with permission, of course). For your social media needs: Bitly : Shortening your links and personalizing them is a great way to track your social reach.

Tools 233

Tools Marketing Social Media Software 233

EventMobi: Association Events

JULY 25, 2024

Of course, not all workshop formats are created equal. Build On Your Workshop’s Success Finally, don’t be afraid to promote the work attendees are doing on social media. It provides so many different levels of engagement,” she says.

How To 263

How To Social Media Education Certificate 263

Spark Consulting

JUNE 5, 2018

Could they serve as social media ambassadors for you? Assist in moderating your online community (after, of course, receiving training)? The most obvious non-monetary contribution would be serving in a volunteer position, but they might not have the capacity to be committee members either. Volunteer at chapter events?

Committee 236

Committee Social Media Education Course 236

Associations Now

JANUARY 10, 2025

Going slow to grasp the challenges is understandable, of course. According to a December 2024 survey by the technology training firm General Assembly, 58 percent of executives have never attended an AI training or taken an AI course. I doubt many executives took a social media training course in 2009, either.)

Leadership 69

Leadership Survey Course Social Media 69

Reid All About it

AUGUST 16, 2024

. – Next-Gen Nonprofit Marketing: Social Media Strategies Discover the strengths of various social media platforms and how to leverage them effectively to reach your target audience. Understand how to track and measure the success of your social media campaigns to ensure you’re meeting your goals.

America 264

America Strategy Content Social Media 264

Spark Consulting

MAY 8, 2024

Twenty association executives (CEOs and EDs, AMC leaders, and consultants) gathered at a lovely resort in Pennsylvania to ponder some Big Issues together: AI, DEI, nurturing the next generation of association leaders, the role of voluntary membership associations in an increasingly polarized society, and, of course, boards boards boards.

Pennsylvania 221

Pennsylvania Social Media Course Cost 221

Higher Logic

JUNE 4, 2019

Offer resource links to other courses and content within the webinar platform and on the webinar registration page. Send a survey afterward and include a question asking if they’d like to receive more information on additional courses and content related to the webinar topic – then follow up promptly and send that information their way.

Learning Management System 214

Learning Management System Content Course Resources 214

Blue Sky eLearn

NOVEMBER 26, 2018

Millennials grew up with social media and like to share the products they buy and the things they do. If anyone you involve is active on social media – even better! I would then post and share the event on every social media platform I use. What does this mean? What about webinars?

millennials 173

millennials Tips Social Media Strategy 173

Higher Logic

APRIL 27, 2017

That was around the time when using social media as a brand was starting to happen. It was early on the social media side of things and my role was primarily focused on marketing and communications. Higher Logic: Tell us more about your background in community management and product usability testing.

Products 254

Products Survey Social Media Newsletter 254

Reid All About it

OCTOBER 11, 2024

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17. Association AI. More info/register.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

A2Z Events

MARCH 26, 2025

Some of your top options include: Social media. You can run ads through social media and Google so that you can target people who search for particular terms or fit your target demographics. Social Media Strategies for Event Promotion Social media is a great way to connect directly with your potential attendees.

Strategy 84

Strategy Marketing Social Media Analysis 84

Higher Logic

AUGUST 10, 2017

If that fails, they want to contact your association in the same ways they contact major brands – via email, social media, or phone – instead of being forced into using a single channel. If you’re not already responding to member issues via email and social media, add those channels to your support tools.

Social Media 196

Social Media Video Member Experience Content 196

Blue Sky eLearn

NOVEMBER 26, 2018

Millennials grew up with social media and like to share the products they buy and the things they do. If anyone you involve is active on social media – even better! I would then post and share the event on every social media platform I use. What does this mean? What about webinars?

millennials 169

millennials Tips Social Media Strategy 169

Higher Logic

JANUARY 23, 2018

Advertising, sponsorships, event registration, paid education courses, and other revenue streams can increase income. Social media, AMS, and CRM communities offer very few features. On top of that, engaging your audience on social media takes away your content ownership. Even social media isn’t very effective.

Social Media 195

Social Media Software Revenue Project 195