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Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Im happy to feature it as long as its not product-centric. CAE credit. CAE credit.
Make social and educational events more conducive to conversationplenty of online resources offer advice on facilitating interaction and connection. Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Employee onboarding. Associations, how can you help member employers?
If youre not using socialmedia to generate new leads and opportunities for your business or organization, then youre missing out on the greatest single marketing tool at your disposal! From LinkedIn and Facebook to Instagram and X, socialmedia should be a well-formed and indispensable part of your marketing strategy.
The answer from Amanda Silberling at TechCrunch is not surprising: of course it is, if you outsource your critical reasoning skills to it. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling member engagement, and understanding technology debt. Is AI making us dumb? 1 CAE credit.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17. What strategies can you implement to close this engagement loop? Association AI. More info/register.
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
Four Ways SocialMedia Can Add Muscle to Your Marketing SocialMedia – love it or loathe it, you cant ignore it! Social is now a vital component of every marketing campaign so lets take a look at four major benefits it can help to deliver. billion people actively use socialmedia.
Organizations that have a solid international business strategy experience faster growth. About 50 percent of survey respondents use Facebook, Twitter and LinkedIn proactively while 90 percent of respondents use these socialmedia channels in some fashion. Twitter is the most popular.).
In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.
That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Multichannel marketing tools enable simple communication and campaign promotion via email, direct mail, content management, and socialmedia.
Creating a socialmediastrategy can feel overwhelming. The problem is, this advice is often aimed at organizations with dedicated socialmedia folks, or even teams of them. So, how can your nonprofit create a socialmediastrategy that you can sustain? In a year, what will success look like?
I have a love/hate relationship with socialmedia. Of course, deciding what to post to socialmedia should follow the same process you use for any communications channel: Does it fit in your overall strategies and goals? But it’s HARD to come up with socialmedia content on a daily basis.
Earlier today, we presented a new webinar on the big socialmedia trends that are most important for nonprofit communicators to see and embrace. Across all socialmedia (not just nonprofits), the most engaging type of content is short-form video. ” There are exceptions, of course. Here are those five trends.
What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize socialmedia engagement. Prioritize socialmedia engagement. Socialmedia is an important resource to use because it allows you to capitalize on the social networks of your existing members.
A flexible, structured Digital Badge Strategy applied to your planned and existing online learning programs will help to validate your badging initiative – ensuring that you meet your learning and organisational goals. What Does Designing a Digital Badge Strategy Look Like? How Do I Use the Digital Badge Strategy Design Canvas?
Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase. May 13: Future-Proof Your SocialMediaStrategy with Kivi Leroux Miller.
What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize socialmedia engagement. Prioritize socialmedia engagement. Socialmedia is an important resource to use because it allows you to capitalize on the social networks of your existing members.
With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. For example, some members might say they want more opportunities to earn CPE credits at your conferences; but when you look at the data, you might find that CPE course completions are low at your events.
Like many individuals and organizations in modern society, associations maintain socialmedia profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of socialmedia, but this is not the case.
Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and socialmedia apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Socialmedia is their preferred form of entertainment. .
From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Integrating this tool with your AMS allows for easy recording of course completion in your most comprehensive database. Socialmedia platforms.
Top of funnel outreach includes channels like socialmedia, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include socialmedia campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.
Membership course. Association Brain Food readers can earn up to 10 CAE credits with Chris Gloede’s popular live 10-week Association Academy Member Growth Certificate Course for only $499 with Brain Food promo code ACADEMY (a $50 discount). See the full course syllabus for more details. More info/register. 1 CAE credit. .
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt socialmedia next practices , not just best practices “, when describing socialmedia as one of the most powerful marketing tools for associations.
They do this through a variety of platforms including websites, socialmedia, email, and increasingly through online communities. However, for some people participating in open online conversations on socialmedia can be intimidating. – International Data Corporation (IDC).
How associations can leverage an LMS to drive non-dues revenue ideas With the right learning management system (LMS) at your association, your staff will be empowered to streamline key processes, invest in learning content, and ensure your learners have the tools they need to purchase and complete courses. Learn more.
Before the rise of socialmedia and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on socialmedia, websites, email signatures and online resumes. It’s different now.
Looking to personalize and target your email communications strategy to different member segments? Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners. Objection 2: SocialMedia. Growing Non-Dues Revenue. Let’s just do that.”.
Of course, not all workshop formats are created equal. But the right techniques, strategies, and approaches can not only help drive engagement while everyone’s in the room, but can potentially move the needle when everyone’s back at work. One strategy that could help break the ice? The name needs to be big,” Lathan says.
The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?
Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits. About the Author.
How should you decide which socialmedia metrics your nonprofit should really pay attention to? Sure, you could make a case for tracking every number that the socialmedia companies give you. Step 1: What is the point of your socialmedia work, really? You can buy Reach on socialmedia with ad dollars.
The 2013 SocialMedia Marketing Report is out. People still think Facebook is the most important socialmedia marketing platform, even though the overwhelming majority have no idea if it’s working. Of course, the fact that Google keeps changing the rules doesn’t help.). Among the top 10 findings?
This could mean email blasts and posts on socialmedia to start creating buzz, as well as providing incentives and discounts for early visitors. While these strategies have certainly been proven to work, we wanted to share some other creative ways one of our clients is considering to get their audience to engage with their new LMS. .
Make it easy for your learners to digest content by creating nano courses, quick videos, or socialmedia content to boost engagement. Read our blog to learn more strategies to repurpose your learning content, reach more learners, and drive non-dues revenue. When should you repurpose content at your organization?
But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Now, let’s take a look at why this kind of strategy is NOT always attractive to younger generations. Millennial Characteristics. What does this mean?
With a dedicated and comprehensive engagement strategy, your member retention rate is much more likely to increase! The right tools and strategies can increase overall member satisfaction and encourage them to renew. . How often are your members interacting with you on socialmedia? . Email open rate. Event attendance.
She’s worked with corporations and professional associations on education strategy and learning design. She’s a thought leader and invited speaker on workforce development, education strategy, instructional design, and learning technologies. . And follow her on socialmedia! Paul liberal arts university back in 2000.
Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. – Sales Survival Strategies Amidst COVID-19. We’ll also touch on the tech, because we know it’s on your mind! More info/register.
But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Now, let’s take a look at why this kind of strategy is NOT always attractive to younger generations. Millennial Characteristics. What does this mean?
Organizations that have a solid international business strategy experience faster growth. About 50 percent of survey respondents use Facebook, Twitter and LinkedIn proactively while 90 percent of respondents use these socialmedia channels in some fashion. Twitter is the most popular.).
Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. A course or a workshop? Use the same terminology across the board – in your LMS, on your website, on socialmedia, and in the marketing messages. You can’t launch an empty LMS!
Courses are offered after hours and in multiple time zones to best suit your learning needs. Our eLearning courses and videos are self-paced tutorials that cover a single topic so you can discover what you need and get on with your day. Take courses here. Higher Logic Videos & SocialMedia. On-Demand eLearning.
Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Americans no longer trust traditional institutions, like the media, higher ed and government, because they’ve veered away from their original purpose. Education + mentoring.
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