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JULY 21, 2017

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. DC-PPN Idea Exchange Meeting (Washington DC). . – DC-PPN Idea Exchange Meeting (Washington DC). Location: Washington DC. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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OCTOBER 5, 2018

Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Location: Washington DC. Maximizing Association Revenue in a Flat Dues Environment (Washington DC & webinar). Locations: Washington DC and online. AMA on Analytics (Washington DC).

DC 170

DC Washington Tools Certificate 170

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OCTOBER 12, 2018

Mon 10/15 at 12 p.m.* – Let Your Voice Be Heard: Why Mid-Term Elections are Important to Associations (DC Idea Swap – Washington DC). Location: Washington DC. Join this Coffee Talk to share and discuss strategies for improving your website—design, user experience, and personalization—and producing big results.

DC 170

DC Washington Las Vegas Review 170

Reid All About it

MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Sat 5/8 at 12 p.m. Tue 5/11 at 1 p.m. More info/register.

Technology 370

Technology Strategy St. Louis System 370

Reid All About it

FEBRUARY 12, 2021

10 Purposeful Provocations for Association Boards in 2021 (Association Xchange, formerly DC Swap). Email Marketing Workshop. Content Strategy & Your SEO Roadmap. With the evolution of search algorithms and the adoption of tactical SEO, content strategy is more interwoven into SEO than ever before. 1 CAE credit.

Revenue 370

Revenue North Carolina Leadership Technology 370

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Creating a Killer Content Strategy. Chapter Roundtable in Washington DC.

Chicago 38

Chicago DC Tools LMS 38

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JULY 13, 2018

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence. A really good list of email marketing best practices.

DC 37

DC Washington Member Engagement System 37

Reid All About it

MARCH 25, 2016

– Email Marketing: The Workhorse of Online Communications. Uncover ways you can immediately improve your email marketing results. If you’re in the DC area: Thu 3/31 at 4 p.m. Chuck Willmarth, CAE, Director, Health Policy and State Affairs, American Occupational Therapy Association. Wed 3/30 at 3 p.m.

LMS 170

LMS Pennsylvania Committee Texas 170

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Board Relations and Leadership DC Idea Swap (Washington DC). Location: Washington DC. Location: Washington DC. Washington DC).

DC 30

DC Washington Revenue Chicago 30

Reid All About it

MARCH 17, 2017

Learn how stakeholders came together to take advantage of this unique opportunity, how goals and objectives were determined, how audiences were selected, how strategies and tactics (including mobilizing members) were developed, and how metrics were tracked to demonstrate the success of the campaign. Chapter Roundtable (Washington DC).

DC 150

DC Washington America eBook 150

Reid All About it

JUNE 2, 2017

2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Host: ASAE DC-Area Partnership Professionals Network. – Association Analytics Network Meeting (Washington DC).

Raleigh 150

Raleigh DC Chicago Washington 150

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Hack’ several critical behavioral design strategies that support more effective and efficient learning. How to Build an Engagement Driven Demand Generation Strategy in 2017.

DC 154

DC Content Education Strategy 154

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OCTOBER 21, 2022

Speakers: Amanda Simons, Principal, Sustainability Consultant, Honeycomb Strategies. Hear about key shifts in how associations are evolving their member engagement strategies and organizations,?moving Host: IAEE DC Chapter. 1 CMP credit. More info/register. Host: PCMA. Wed 10/26 from 11:30 a.m. to 3:10 p.m. Wed 10/26 at 1 p.m.

Revenue 45

Revenue Email Marketing Education Review 45

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DECEMBER 13, 2024

Snacks How to develop a B2B content strategy, plus real examples. Share insights, exchange ideas, and tackle pressing questions about the future of association marketing. From emerging technologies to engaging members and driving revenue, let’s brainstorm strategies and solutions together. Location: Washington DC.

Tools 195

Tools Strategy DC Tips 195

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NOVEMBER 8, 2019

Five Plays for Click-Worthy Email Marketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Location: online and Washington DC. Hear about common pitfalls to avoid, and strategies and frameworks that will keep you on track.

Social Media 39

Social Media Revenue Washington DC 39

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JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. Location: Washington DC. Employee retention. Non-dues revenue partners.

Chicago 207

Chicago Education Revenue Newsletter 207

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FEBRUARY 22, 2019

.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Location: Washington DC. Presenters: Andy Hicken, Director of Quality and Strategy at Web Courseworks. These findings can inform and support strategies designed to support the long-term growth and success of your organization. 1 CAE credit. 1 CAE credit.

Social Media 170

Social Media DC Washington System 170

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NOVEMBER 9, 2018

Chapter Roundtable in Washington DC. Location: Washington DC. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Locations: Washington DC and online. Presenter: Brooke Homar, Director, Strategy & Data, Freeman.

Chicago 175

Chicago DC Washington Software 175

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

MARCH 25, 2016

– Email Marketing: The Workhorse of Online Communications. Uncover ways you can immediately improve your email marketing results. If you’re in the DC area: Thu 3/31 at 4 p.m. Chuck Willmarth, CAE, Director, Health Policy and State Affairs, American Occupational Therapy Association. Wed 3/30 at 3 p.m.

LMS 150

LMS Pennsylvania Committee Texas 150

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MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.

Leadership 195

Leadership Strategy Content Education 195

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FEBRUARY 15, 2019

How to Create an Analytics Strategy & Roadmap. Associations Catalyzing Entrepreneurship – online and Washington DC). Locations: online and Washington DC. Presenter: Garth Jordan, Senior Vice President, Corporate Strategy at the Healthcare Financial Management Association. More info/register. Host: Association Adviser.

Social Media 170

Social Media DC System Education 170

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DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. If the answer is better email performance, you’re in the right place. We’ve assembled a crack team of Validity Email Strategists who help email marketers across the world solve their trickiest email challenges. We all have stories to tell!

Colorado 39

Colorado Recruiting Recruitment Survey 39

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JUNE 10, 2022

WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. The most obvious content strategy that no one uses: give your blog posts a unifying structure by gathering your content into a curriculum. Office myths. Quick hits. CAE credits.

Arlington 39

Arlington Revenue Content Technology 39

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. Nonprofits were behind only government organizations in email open rates last year. When should nonprofits send an email? percent) had been the No.

Las Vegas 96

Las Vegas Email Marketing California Software 96

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

Chicago 201

Chicago Mooc Education Newsletter 201

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MAY 19, 2017

Tue 5/23 at 12 p.m.* – Chapter Roundtable (Washington DC). Location: Washington DC. Presenter: Mark Bornstein, vice president, content marketing, ON24. – Corporate Sponsorships/Partnerships Idea Exchange (Washington DC). Location: Washington DC. AENC Marketing/Communications Round Table (Cary NC).

Washington 150

Washington DC Chicago Tips 150

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JUNE 17, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. DC SAFE (Small Association Forum for Executives). – Key Findings from the 2016 Association Email Marketing Benchmark Report. Harness the Power of Content Marketing.

LMS 150

LMS Raleigh millennials Content 150

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JULY 7, 2023

. – Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? Location: Washington DC. More info/register. . Host: ASAE Tue 7/11 at 12 p.m.

Education 195

Education Tools Chicago Technology 195

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APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. – Billhighway Chapter Roundtable (Washington DC). More info/register for the Washington DC roundtable. Tue 4/18 at 12 p.m.

Content 150

Content Chicago Marketing DC 150

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” We recently asked reporters in all 50 states and Washington, DC.”

Strategy 40

Strategy Marketing Email Marketing Sample 40

Associations Now

JULY 22, 2016

Also: How one DC-area vehicle-rental company has taken advantage of the Pokémon Go buzz. The fear of missing out, or FOMO, is great for marketers who are trying to get people to buy a product. Idea for a staff Pokémon Go activity in #DC Metro! That’s not a good thing. At CMSWire , harmon.ie

Metro 40

Metro DC Washington Email Marketing 40

Nonprofit Marketing Guide

MARCH 31, 2017

Drinks in DC for #17NTC with Amy Albrecht, Angela Crist, and Maggie Siemer. Chester Branch gives us the skinny on the 7 Digital Marketing Trends That Will Rule 2017 [Infographic]. Apr 5: 30 Email Marketing Questions in 30 Minutes with Kivi Leroux Miller. Offer expires tonight at midnight ET. Looking for a new job?

Communications 40

Communications DC Email Marketing Marketing 40

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MAY 20, 2022

I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Host: Grype. Wed 5/25 at 11 a.m. CAE credits. Wed 5/25 at 11 a.m.

Arlington 41

Arlington DC Project Technology 41

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MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Tue 3/27 at 12 p.m.* – Association Workplace Study: New Preliminary Results (Washington DC). Location: Washington DC. Host: ASAE.

Case Study 45

Case Study Email Marketing DC Washington 45