Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 294

DC Washington Member Engagement Content 294

Reid All About it

NOVEMBER 29, 2019

. – AWTC End-of-Year Reception (Washington DC). Location: Washington DC. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

Reid All About it

NOVEMBER 16, 2018

Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Location: Washington DC. Location: Washington DC and online. Agility PR ).

DC 236

DC Washington Indiana Review 236

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Washington 285

Washington Video Social Media DC 285

Reid All About it

SEPTEMBER 27, 2024

Host: American Marketing Association Speaker: Ryan Brock, Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works *All events are online at Eastern Daylight Time unless otherwise noted. . Location: Washington DC. Location: Washington DC.

Arlington 281

Arlington DC Washington Revenue 281

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Julia Hamm.

DC 232

DC Arlington Virginia America 232

Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Zoom and Washington DC). More info/register.

DC 50

DC Washington Education Content 50

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 276

DC Washington Learning Management System LMS 276

Reid All About it

APRIL 18, 2025

How well does your membership strategy and marketing align with her assertion? Greens of some typespinach, chard, or whatever you find in your garden, farmers’ market, or supermarketare an essential ingredient in this dish. Theyll showcase their platforms and share their knowledge with the association market. AIs impact.

Strategy 220

Strategy Member Engagement Software Revenue 220

Reid All About it

SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. – Negotiate Harder and Other Meetings Tips and Trends (Washington DC Idea Swap). Location: Washington DC. Host: American Marketing Association. Host: ASAE.

North Carolina 223

North Carolina DC Arlington Washington 223

Reid All About it

DECEMBER 14, 2018

(Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. . – Partnership Professionals Network Holiday Happy Hour (Washington DC). Location: Washington DC. Slefo, Ad Age ).

Vermont 285

Vermont DC Washington Education 285

Event Industry News

JANUARY 8, 2025

Destination DC (DDC), the official destination marketing organisation for Washington, DC, is proud to continue its commitment to diversity, equity and inclusion by supporting small minority-owned local businesses as part of a complimentary membership program.

DC 64

DC Washington Marketing Industry 64

Reid All About it

FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . DC Idea Swap). Location: Washington DC. Time, for everyone, is money.

DC 221

DC Washington Education Content 221

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Location: Washington DC. Location: Washington DC. Make Your Marketing Technology Resolutions for 2018.

Washington 225

Washington DC millennials Chicago 225

Event Industry News

MAY 26, 2021

On Friday, May 21st, Washington, DC fully reopened for in-person meetings, conventions, trade shows, groups and special events. The hospitality alliance, comprised of Destination DC (DDC), the official destination marketing organization for Washington, DC, Events DC, the Hotel Association of Washington, D.C.

DC 69

DC Washington Conference United States 69

Reid All About it

SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

Reid All About it

MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. 1 CAE credit.

LMS 252

LMS Utah DC Indiana 252

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Location: Washington DC. Location: Washington DC. IYKYK) | by B. More info/register.

Chicago 264

Chicago DC Washington Strategy 264

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc. Host: Marketing General Inc. Presenter: Rick Whelan, president, Marketing General Inc.

DC 39

DC Washington Review Resources 39

Reid All About it

MAY 31, 2019

We’ve also been enjoying fresh peas and snap peas from the farmers market, but even frozen peas will work in this gnocchi with peas, spinach and lemon—add green onions too to celebrate late spring in all its green glory. Associate of Content Marketing, Cvent. Partnership Professionals Network Idea Exchange (Washington DC).

DC 170

DC Washington Education millennials 170

Reid All About it

OCTOBER 7, 2016

Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Learn about the digital relationship between content, marketing and eLearning. More info/register.

Mooc 212

Mooc Certificate DC millennials 212

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. 1 CAE credit.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). Location: Washington DC.

DC 170

DC Washington Las Vegas Review 170

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Education 258

Education DC Strategy Member Engagement 258

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Presenter: Julia Campbell of J Campbell Social Marketing. Presenter: Rachel Clemens, Chief Marketing Officer, Mighty Citizen. Data Analytics for Association Marketers.

LMS 186

LMS DC Washington Social Media 186

Event Industry News

JANUARY 13, 2025

Destination DC (DDC), the official destination marketing organization for Washington, DC, reinforced its commitment to attracting meetings and events during PCMA Convening Leaders. Ferguson, II, president and CEO, Destination DC. Ferguson, II, president and CEO, Destination DC. Combined with the citys […]

DC 59

DC Washington Strategy Education 59

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. DC Small Staff Association Brown Bag Lunch Group (Washington DC). Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. ASAE Collaborate Happy Hour (Washington DC).

DC 189

DC Washington Ohio Project 189

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Solving with ACE: A Design Thinking Experience (Washington DC and virtual). Location: Washington DC and virtual. How to Validate Your Market for Educational Products. Tue 5/21 at 3 p.m. 1 CAE credit.

DC 170

DC Washington Social Media Revenue 170

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Tue 9/19 at 9 a.m.* – Fiduciary Training for Associations/Nonprofits: The How To’s of Investment Oversight (Washington DC). Using Marketing Automation to Grow Event Registration. Tue 9/19 at 11:30 a.m.

Raleigh 204

Raleigh Arlington DC Social Media 204

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Host: EventMobi.

DC 170

DC Washington Tools Certificate 170

Reid All About it

MAY 24, 2019

Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. Location: Washington DC. Thu 5/30 at 12 p.m. 1 CAE credit.

DC 170

DC Washington Illinois Content 170

Reid All About it

MAY 11, 2018

– Chapter Roundtable in Washington DC. Location: Washington DC. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

FEBRUARY 8, 2019

I saw these two excellent bands last week, first in Washington DC and then in Charlotte NC. The Dos and Don’ts of Lobbying as a Nonprofit Organization (online and Washington DC). Locations: online and Washington DC. Presenter: Toni Zoblotsky, Director B2B Marketing and Creator of Meet with Purpose, Hilton Worldwide.

Washington 99

Washington DC Charlotte Software 99

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). The State of Marketing in 2018: Where We Are & Where We’re Going. Emma surveyed over 200 marketers and interviewed 25 leading experts to learn where marketers are (and where they’re going) as an industry.

Cleveland 31

Cleveland DC Washington Press Release 31

Reid All About it

JUNE 16, 2017

The next one is in the fall in the DC area – keep your eye out for it. Get the lowdown on the voice-enabled speaker market in this post from eMarketer. – Launching an Association Podcast Program (Washington DC Idea Swap). Presenters: Kimberly Scott, MBA, CMP, HMCC, senior regional marketing manager, Illumina, Inc.

Raleigh 186

Raleigh DC Washington Social Media 186

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Washington millennials Chicago 122