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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233
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4 Ways to Take the Confusion Out of Your Marketing Automation Platform

Higher Logic

I am definitely one of those people who loves and needs to have the latest gadgets. Research is an absolute truth if you’re shopping around for a new marketing automation platform. Technology evolves , and so will your marketing automation platform. It’s definitely a worthwhile endeavor to stay informed about platform changes.

Marketing 197
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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? What about when you add marketing automation?

Marketing 136
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Need to Up Your Nonprofit Email Marketing Strategy?

MemberClicks

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Is email dead? billion emails were sent every day. In contrast, email is a non-intrusive way to communicate.

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Association Brain Food: 10.21.22

Reid All About it

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” AMS experts will be showcasing platforms and sharing their knowledge with the association market.

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