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Association Brain Food: 4.4.25

Reid All About it

Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) Pablo Picasso Membership requirement for certification. More info/register.

Revenue 213
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Strategy Development and Deployment

Eric Lanke

Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. I put it on an annual cycle of strategy development and deployment. At subsequent Board meetings, revisiting that strategy was "off the table." The focus turned to deployment.

Strategy 113
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5 Leadership Failures That Hurt Communications and Fundraising

Nonprofit Marketing Guide

Too often, when I coach communications directors through their daily challenges, I find that their jobs are being made so much harder than they should be because of a handful of leadership failures. No Real Strategy. Strategy, by definition, requires choices to be made. “Spray and pray” is not strategy.

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Webinar Recap: Getting Good Programs (and Great Money) Out of Partners

Blue Sky eLearn

Seek to influence through Thought Leadership . Work with your business development team on a strategy. . Elongate your partners’ definition of their ROI – you should want as many opportunities as possible to succeed with your partner! . Consider a No Booth strategy. Solutions… NOT sales . Clear KPIs .

Directory 209
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Taming the Information Jungle: Lessons from AIIM’s Digital Transformation Journey 

.orgSource

While some technology trends have evolved since then, the leadership strategies and digital transformation insights remain highly relevant. Its about rethinking purpose, structure, and the very definition of value. This post is adapted from Association 4.0 But AIIMs story isnt just about rebranding or adopting new technologies.

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The Stars Aligning: How Top Talent Landed Together at A2

Association Analytics

First, I looked up the definition of luck. Thinking or acting like I was the smartest person in the room was never a strategy of mine. The stars aligning this time were no different, which is what led two industry veterans, Rob Wenger and Conor Sibley , to join me and the rockstar A2 leadership team.

Nashville 319
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Association Brain Food Weekly: 5.29.20

Reid All About it

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Virtual is Vital: Event Strategy, Design and Engagement.

San Diego 259