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Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) Pablo Picasso Membership requirement for certification. More info/register.
Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. I put it on an annual cycle of strategy development and deployment. At subsequent Board meetings, revisiting that strategy was "off the table." The focus turned to deployment.
Too often, when I coach communications directors through their daily challenges, I find that their jobs are being made so much harder than they should be because of a handful of leadership failures. No Real Strategy. Strategy, by definition, requires choices to be made. “Spray and pray” is not strategy.
Seek to influence through Thought Leadership . Work with your business development team on a strategy. . Elongate your partners’ definition of their ROI – you should want as many opportunities as possible to succeed with your partner! . Consider a No Booth strategy. Solutions… NOT sales . Clear KPIs .
While some technology trends have evolved since then, the leadershipstrategies and digital transformation insights remain highly relevant. Its about rethinking purpose, structure, and the very definition of value. This post is adapted from Association 4.0 But AIIMs story isnt just about rebranding or adopting new technologies.
First, I looked up the definition of luck. Thinking or acting like I was the smartest person in the room was never a strategy of mine. The stars aligning this time were no different, which is what led two industry veterans, Rob Wenger and Conor Sibley , to join me and the rockstar A2 leadership team.
Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Virtual is Vital: Event Strategy, Design and Engagement.
This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. She doesn’t call it content strategy. The Five W's (for content strategy). Surveys are crucial.
Protech Associates published their definitive list of association blogs to follow in 2019. Find out why now is the time to rethink your continuing education strategy, how to articulate a compelling business case for diverse digital learning experiences, how to define and prioritize technology requirements, how to overcome.
Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Leadership development for young members. TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. More info/register.
It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. We’ll share five strategies for mapping stakeholders. Post-program campaigns.
Our Strategy Agenda. Unlike too many strategic plans in the association world, our Strategy Agenda doesn't deal at all with what we intend to do. In fact, in addition to Strategy Agenda, I also launched the use of another new term--the Operational Plan--to reinforce this important separation. What is it?
I cant think of a term more widely used in the professional world than leadership. Throughout my life, from teenage years to now, my career has been filled with leadership training programs: Teen leadership, student leadership, emerging leadership, and executive leadership. Its an idyllic view of leadership.
She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. Young member engagement. Member mobile app. 1 CAE credit.
They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. I will definitely make that again. Association revenue. Gen Z in the workplace. More info/register.
They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Practice implementing zero-based budgeting strategies in sample scenarios.
As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. One is that the lack of a coherent pricing strategy risks alienating members. That was definitely a clear equation a lot of people talked about.”.
It includes questions about the impact of the pandemic on strategy, pricing, etc. Join us for this strategy session to learn more about diversifying funding streams through philanthropic approaches, increasing revenue generation beyond earned income models, and improving income projection from untapped and under-used sources.
They may be satisfied by receiving a daily personalized newsbrief or lurking and learning in your online community—not exactly the typical definition of “engagement” but if it keeps them happy, good for you. Walk away with ideas you can implement right away, along with long-term strategies to integrate into your event planning.
Leadership insight.right when you need it. Strategy Means Change. in Change , Strategy - 1 comment. I did some strategy work with a client this week where they were drilling down below the level of core strategic principles and actually figuring out what they were going to do differently to move in their desired direction.
A report from the Center for Expanding Leadership & Opportunity (CELO) and The Allstate Foundation explores how Gen Z is expanding the definition of “community service” and seeking to maximize impact—for themselves and the communities they serve. reported for “informal helping.”
Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. And very possibly, a change that we can definitely achieve may not be the one in which others seek to believe. If you only lift the weight you know you can bench press, your muscles are never taxed.
Rethink your leadership training programs , says WBT Systems, so you can develop leaders who not only lead your association into the future, but help lead their company (and industry) into the future too. Presenter: Jake Fisher, co-founder of Bridges Strategies. Does your association have a blind spot on this one? More info/register.
To break things up a bit in 2011, I will be offering a leadership limerick each Monday, highlighting an idea or strategy about effective leadership in limerick form. When we plan strategy conversations, the invite list too often consists of the usual suspects. Don't just invite people based on their position.
Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. So when you have one of these days, act on things that are definitely doable. We all have them.
They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Leadership pipeline. Change management. 1 CAE credit.
Impexium recommends five strategies for a change management framework. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Leadership Lessons from Martial Arts The martial arts teach discipline, respect and technique. Change management. Quite a lot.
Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Some leaders though cry wolf and try to manufacture a looming crisis that really isn't that definitive. A common question people often ask is "What keeps you up at night?"
Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. How is your association demonstrating leadership to its members and community? Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Fri 5/1 at 12 p.m.
Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. It doesn't take much leadership to make the easy calls or avoid reality.
You’ll notice there was no definitive answer for where communities live. For example, associations tend to make community part of their membership strategy while corporate companies use community as an extension of marketing. The most important piece to figuring out where your community fits is getting buy-in from senior leadership.
Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. One idea that excited them was having each new member personally welcomed within 72 hours of joining.
These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” Speakers: Amanda Simons, Principal, Sustainability Consultant, Honeycomb Strategies. More info/register.
For the most effective nonprofits, 24% consider content marketing an essential strategy, with only 5% saying it’s a low priority. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy. That allows you to set goals and objectives for your strategy.
Associations Trends Talk: Growth-Focused Pricing Strategy. Association membership models and pricing strategies have shifted with changes to the value of participating in-person, remotely, or both. Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, VP of Sales, Association Analytics. Host: PCMA.
I’ll definitely make her party prosciutto bundles and double blue canapés again. In this course, we delve into key strategies and methodologies to elevate your member engagement, refine value propositions, and foster a symbiotic relationship between organizational revenue and member value. 1 CAE credit. More info/register.
A meeting I recently attended had participants introduce themselves by sharing a book that influenced our thinking about leadership and organizations. Their definition of leadership alone is packed with leaning and insight: "Leadership is the art of mobilizing others to want to struggle for shared aspirations."
“Definitely not the award to be proud of receiving,” Sentonas told the audience. In the latest Harvard Business Review , business researchers Thomas Keil and Marianna Zangrillo discuss three ways that leadership teams tend to break down. “We got this horribly wrong.”
How can you convince your volunteer and/or staff leadership that a flexible work model is the best choice for your association? Let your board know how rapidly and definitively the association talent marketplace has changed in the last year. Most associations are now adopting a hybrid or remote work model.
But first, we need to differentiate between training (transactional) and development (leadership). Here are the basic definitions along with a chart recommending specific learning topics. Developmental = leadership cultivation: focused on developing those skills (hard and soft) one needs to be a successful leader in any role.
Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. The definition of safety will vary for individuals, and is not a permanent state we can create once and then never attend to again.
The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. More info/register. Host: Leading Learning. More info/register. More info/register.
Good SEO strategies can promote any content marketing goals. What is your content marketing strategy trying to accomplish? When your focus is both lead generation and thought leadership, optimize your blog posts. “If This means you won’t be perceived as an expert, and you most definitely won’t generate more leads,” Raymond says.
Leadership training. WBT Systems suggests associations revamp their leadership training programs to serve two purposes: teaching the skills members need for volunteer leadership and for leading or collaborating on a remote team at work. Learn negotiation strategies and tips that work to get what you really want.
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