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Strategy Development and Deployment

Eric Lanke

Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. I put it on an annual cycle of strategy development and deployment. At subsequent Board meetings, revisiting that strategy was "off the table." The focus turned to deployment.

Strategy 113
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Webinar Recap: Getting Good Programs (and Great Money) Out of Partners

Blue Sky eLearn

Seek to influence through Thought Leadership . Work with your business development team on a strategy. . Elongate your partners’ definition of their ROI – you should want as many opportunities as possible to succeed with your partner! . Consider a No Booth strategy. Solutions… NOT sales . Clear KPIs .

Directory 209
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The Stars Aligning: How Top Talent Landed Together at A2

Association Analytics

First, I looked up the definition of luck. Thinking or acting like I was the smartest person in the room was never a strategy of mine. The stars aligning this time were no different, which is what led two industry veterans, Rob Wenger and Conor Sibley , to join me and the rockstar A2 leadership team.

Nashville 319
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Association Brain Food: 8.16.24

Reid All About it

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Website hosting. There’s still hope! More info/register. More info/register. Host: Zuddl Tue 8/20 at 12 p.m.

America 264
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Association Brain Food: 8.9.24

Reid All About it

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Enhance Your Marketing Strategy With Signals and AI Signals and data provide insight into the buyer’s journey and help marketers identify, qualify, and convert customers. Yes, yes, a thousand times yes.

Cleveland 270
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Association Brain Food: 1.26.24

Reid All About it

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Leadership development for young members. TopClass LMS has a solution for empty volunteer pipelines: leadership development cohort programs. More info/register.

Survey 264
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Association Brain Food Weekly: 5.29.20

Reid All About it

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Virtual is Vital: Event Strategy, Design and Engagement.

San Diego 259