Nonprofit Marketing Guide

AUGUST 18, 2020

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? P.S. The card deck includes definitions for each card if you aren’t sure what the terms mean. Who exactly you are talking to and what you talk about can also greatly influence the elements in your strategy.

Strategy 130

Strategy Marketing Communications Course 130

Reid All About it

APRIL 4, 2025

Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. Host: ON24 Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24 Wed 4/9 at 11:30 a.m. Pablo Picasso Membership requirement for certification. More info/register.

Revenue 213

Revenue Software Certificate Education 213

Nonprofit Marketing Guide

AUGUST 13, 2020

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.

Communications 105

Communications Marketing Social Media Content 105

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149

Marketing Software Guidelines Email Marketing 149

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? What about when you add marketing automation?

Marketing 136

Marketing Case Study Tools Communications 136

Higher Logic

OCTOBER 4, 2017

Brad Klingenberg: I’ve always been fond on the definition from Josh Wills, a data scientist is “ a person who is better at statistics than any software engineer and better at software engineering than any statistician. ”. Because of its’ breadth, it’s hard to find something much pithier than the definition from Josh.

Marketing 166

Marketing Software Team Project 166

Nonprofit Marketing Guide

MARCH 17, 2022

Are you ready to get serious about measuring your nonprofit marketing success? It’s a challenge, but one definitely worth taking on. One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider.

Marketing 110

Marketing Communications Examples Email Marketing 110

Nonprofit Marketing Guide

JUNE 11, 2024

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? P.S. The card deck includes definitions for each card if you aren’t sure what the terms mean. The post A Basic Nonprofit Marketing Strategy, Outlined appeared first on Nonprofit Marketing Guide (NPMG).

Strategy 90

Strategy Marketing Communications Course 90

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. But nonprofit email marketing can be complicated! But nonprofit email marketing can be complicated! Segment your list, which is an essential email marketing strategy to increase engagement.

Email Marketing 103

Email Marketing Resources Tips Marketing 103

Higher Logic

OCTOBER 6, 2016

And companies definitely take notice -- one tweet or Instagram post from a Kardashian or Jenner can make or break a product (and can cost tons of money). Micro-influencers might be trickier to find if you don’t normally think about them, but they’re definitely there. You probably thought of a Kardashian or Jenner.

Social Media 244

Social Media Products Course Maine 244

Spark Consulting

FEBRUARY 22, 2019

That could look like industry market research, or other kinds of secondary research projects.

Survey 305

Survey millennials Project Conference 305

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Let’s think of these campaign types as the Larry, Moe and Curly of the marketing automation world, with slightly less eye poking. Event promotion.

Tips 250

Tips Marketing Report Communications 250

Higher Logic

MARCH 7, 2017

Marketing clearly dominates - 79% marketing teams participate in community - but they definitely aren’t the only ones who bring something to the table. Marketing is the gateway department. And the answer, according to their survey, is: almost always marketing. Community is changing organizational structures.

Survey 214

Survey Team Marketing Process 214

Spark Consulting

JUNE 2, 2021

When Maddie Grant and I were researching The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we found all sorts of definitions, depending on the perspective of the definer (marketing, tech, HR, C-suite, etc.).

Technology 195

Technology Tools Process Marketing 195

Higher Logic

JANUARY 11, 2018

That never rang any truer for me than when I needed to document a marketing campaign for the first time. Last month we launched some redesigned campaigns for our marketing automation tools. Then Peter Nelson, our Director of Product Management, reminded me that I was celebrating prematurely, because I was definitely not done.

Tips 180

Tips FAQ Content Resources 180

AvidXchange: Association Management

OCTOBER 20, 2021

Community Association Management (CAM) companies are adjusting to new market conditions as the world navigates a global pandemic. They’re grappling with broad and complex remote working situations, more contactless business transactions, outdated technology infrastructures and budget cuts.

Marketing 130

Marketing Software Association Management Technology 130

Associations Now

SEPTEMBER 20, 2023

To better serve members and improve efficiencies for staff, it’s important to have a marketing automation platform that works in tandem with an organization’s association management software. Asking questions and understanding current processes can help associations select the right marketing tools.

Tools 111

Tools Marketing Software System 111

Association Analytics

APRIL 26, 2023

First, I looked up the definition of luck. A2 is the industry leader when it comes to market share, data and analytics. Guy Raz, the host of one of my favorite podcasts, How I Built This , always asks the question “How much of your success do you attribute to luck, or just hard work?”

Nashville 319

Nashville Atlanta Team Technology 319

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Process Education 120

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. Also tickled to see two of my clients on there too.

Vermont 285

Vermont DC Washington Education 285

Association Adviser

APRIL 4, 2023

Building a marketing plan can feel overwhelming. But  From here, you begin to build a strategy and align the marketing goals to achieve your mission.  But like any other large scale project, beginning with an outline can help you get started. From

Marketing 78

Marketing Project Strategy Team 78

Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”

Marketing 91

Marketing Recruiting Recruitment Communications 91

Spark Consulting

AUGUST 7, 2019

Well, we definitely want to encourage members to renew on time, and not offering a grace period is the “stick” side of the carrot-or-stick equation. If your membership lapses on July 31, 2019, then your access is cut off as of 12:01 am August 1. Remember how I recently wrote about rewarding the behavior you want to encourage ?

Discount 186

Discount Library Process Resources 186

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. Double Your Member Engagement with Very Little Marketing. Take advantage!

Montana 369

Montana Education Conference Member Engagement 369

Reid All About it

AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 270

Cleveland LMS Press Release Content 270

Reid All About it

AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Website hosting. Tue 8/20 from 11 a.m.

America 264

America Strategy Content Social Media 264

Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Caputo, J.D. 1 CAE credit. More info/register. 1 CMP credit.

Chicago 195

Chicago Certificate Education Marketing 195

Association Analytics

SEPTEMBER 8, 2022

Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Use segmentation to make recommendations that help you get the best results from your marketing campaigns. Reimagine what you mean when you say “customers” and expand that definition.

Revenue 169

Revenue Products Discount Course 169

Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. But marketing is more strategic than that. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world. Marketing is all about communicating what’s called the “value exchange.”

Marketing 79

Marketing Recruiting Recruitment Communications 79

EventMobi: Association Events

JULY 31, 2024

Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic. The result? Many organizations are producing better meetings than ever.

Education 264

Education Content Conference Member Engagement 264

Spark Consulting

JUNE 25, 2014

Maddie McGary breaks down the reasons associations have trouble with content marketing. From that, you should definitely take that, if you’re in any way responsible for your association’s social platforms, you need to be following John Haydon. Which of these 20 business mistakes is your association making?

Social Media 150

Social Media Review Innovation Conference 150

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

Associations Now

NOVEMBER 5, 2024

“When we look at the results as a whole, there’s one really consistent message, and that is association professionals continue to not believe career advancement benefits are as important as they are,” said Tirrah Switzer, Senior Director of Product Marketing at Momentive. In the new survey, that percentage has spiked to 81 percent.

Report 66

Report Survey Software Certificate 66

Higher Logic

AUGUST 8, 2017

In the short term rental/vacation-rental world, local policy can make or break a region’s market. And without a clear definition for success, it’ll be hard to know what direction to steer your program. In order to truly create a successful micro-advocacy program, you need to have a direction, goals and a clear definition for success.

How To 174

How To Project Social Media Recruiting 174

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. Using Marketing Automation to Grow Your Membership Base. 1 CMP credit. More info/register.

Montana 365

Montana Content Price Strategy 365

Spark Consulting

JUNE 17, 2014

I mean, consultants also bring (hopefully) experience in the field (in my case, associations) and in particular disciplines in that field (membership and marketing for me) and the breadth of knowledge and experience that comes from working with a bunch of different types of organizations and keeping up on the latest research and trends.

Innovation 150

Innovation Leadership Course Conference 150