EventMobi: Association Events

JULY 31, 2024

Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic. As member engagement opportunities go, it is the 100-meter dash. The result?

Education 264

Education Content Conference Member Engagement 264

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Let’s think of these campaign types as the Larry, Moe and Curly of the marketing automation world, with slightly less eye poking.

Tips 250

Tips Marketing Report Communications 250

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Member Engagement 264

Member Engagement Revenue Strategy Education 264

High Context

DECEMBER 28, 2009

The term ‘member engagement’ is often bandied about in the association world. I thought I would put a stake in the ground with my definition of it in the work I do with clients. Member engagement is the result of a member investing time and/or money with the association in exchange for value.

Member Engagement 40

Member Engagement Resources Conference Organization 40

Reid All About it

JANUARY 12, 2024

Young member engagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. More info/register.

Member Engagement 275

Member Engagement Education LMS Revenue 275

Nimble AMS

MAY 10, 2022

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

Leadership 175

Leadership Content Social Media Member Engagement 175

Association Analytics

SEPTEMBER 8, 2022

Can you see if members in certain job functions are buying the same or similar items? Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Use segmentation to make recommendations that help you get the best results from your marketing campaigns.

Revenue 169

Revenue Products Discount Course 169

Reid All About it

FEBRUARY 2, 2024

Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Learn how to identify what’s valuable to your members, serve it to them in an attractive and engaging way, and get your stakeholders on board. More info/register. 1 CAE credit. More info/register.

Certificate 275

Certificate Denver South Carolina Strategy 275

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 264

Survey Strategy Project Education 264

Association Analytics

NOVEMBER 16, 2021

Create a Data Task Force & Data Definitions. Set up meetings, meet regularly, and leverage your task force’s expertise to build a data infrastructure with definitions and consistent terms that are common language for everyone in your organization to understand. Consider separate marketing by region where your members live.

How To 169

How To Examples Report Tips 169

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 45

Revenue Email Marketing Education Review 45

Higher Logic

APRIL 13, 2017

Just remember that you probably won’t be able to definitively spell out your impact on the company’s bottom line when your community is just getting started. It shows increases in engagement and progress toward fulfilling your business-level strategy over time. For instance, as member engagement increased, did sales improve?

How To 180

How To Revenue Member Engagement Content 180

Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Caputo, J.D. 1 CAE credit. More info/register. 1 CMP credit.

Chicago 195

Chicago Certificate Education Marketing 195

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Revenue 259

Revenue Montana Case Study Education 259

Reid All About it

JANUARY 5, 2024

I’ll definitely make her party prosciutto bundles and double blue canapés again. Sales is Not Evil: Effective Sales for NonSales Professionals With proven sales thinking, you can effectively engage your members and achieve your organization’s goals in an ethical manner. 1 CAE credit. 1 CAE credit. More info/register.

Revenue 286

Revenue LMS Price Education 286

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Shared drives or documents stored online are especially good for ensuring your marketing and communications staff doesn’t become siloed from the rest of the organization. This is definitely something to consider. Have additional questions?

Member Engagement 63

Member Engagement Survey Social Media Revenue 63

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. 1 CMP credit. More info/register.

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

APRIL 22, 2022

New education markets. How much more successful would member companies—especially industry partners—be if all their employees had a better understanding of what your members (their co-workers or clients) did every day and the challenges they face? New member engagement. Host: ASAE Marketing Professionals Community.

Proposal 39

Proposal Recruiting Recruitment Price 39

Reid All About it

AUGUST 2, 2019

The weekly list of free educational events and resources for the association community… The 11 th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. Target Marketing: Increase Your Attendance. Host: American Marketing Association. Leverage Data to Drive Member Engagement.

Columbus 39

Columbus Delaware DC Washington 39

Higher Logic

MAY 16, 2019

An engaging experience with digital, personal touchpoints along the way. This change in the member’s journey requires a proactive, responsive, data-driven strategy so that you can engage each member at various levels of the funnel. And you understand how it impacts your view of companies and organizations.

Member Experience 196

Member Experience Technology Content Strategy 196

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. I will definitely make that again.

Revenue 207

Revenue Leadership Certificate Committee 207

Reid All About it

MAY 29, 2020

WBT shares ideas for using what you learn during reboarding to better serve members. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Hear about some major considerations for online engagement. Edward Wendling, Global VP of Marketing, ASI.

San Diego 259

San Diego Strategy Conference eBook 259

Reid All About it

DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members). Presenters: Molly Marsh, Director of Education and Engagement Design, AMR Management Services. – Association Planner Summit.

Revenue 300

Revenue Blended Learning Conference Technology 300

Reid All About it

FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Guest: Amanda Kaiser, Member Engagement Strategist, Kaiser Insights Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC Mon 2/6 at 1 p.m. Hero worship.

LMS 40

LMS Technology Video Education 40

Higher Logic

NOVEMBER 13, 2018

No matter how you feel about Lady Gaga, her methods are good examples for us to learn from as we work to create member and customer loyalty. Jackie challenged us to consider whether our definitions of customer loyalty aim high enough. This event and others like them tended to produce generational values like optimism and idealism.

millennials 241

millennials Austin Texas Examples 241

Reid All About it

JULY 20, 2018

The first two tactics will definitely reap results—the third is a nice-to-have but you can live without it. The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. 1 CAE credit.

LMS 30

LMS DC Washington Member Engagement 30

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Jacob Barker, Marketing Communications and Outreach Strategist, National Council of Examiners for Engineering and Surveying. Host: NXUnite by Nexus Marketing. More info/register.

Price 44

Price Technology Strategy Software 44

Potomac Core

FEBRUARY 9, 2016

A challenging and dynamic economy are changing the definitions of success for global companies. Before smaller for profit vendors beats your association to the punch, determine how research and strategic conversations with your board surface new opportunities to help your member companies address today’s evolving challenges.

Innovation 100

Innovation millennials eBook Member Engagement 100

SBI

AUGUST 27, 2020

Now we could always use more (of all of those) but if you feel like your lack of resources is starting to have a negative impact on your association, particularly on your members’ experience with your association, then it definitely may be time to seek out the help of an AMC. Digital marketing, for example.

Association Management 105

Association Management Member Engagement Resources Revenue 105

Spark Consulting

NOVEMBER 20, 2017

The total value the association receives from a member encompasses far more than just one year’s dues payment. That means it’s probably OK to invest more than the value of one year’s dues to get a new member. Marketing General has some helpful base formulas you can use as a starting point. But how much more?

Recruiting 150

Recruiting Recruitment Certificate Committee 150

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. Shopping for an LMS? Thu 8/15 at 11:30 a.m.

Columbus 39

Columbus millennials LMS North Carolina 39

Reid All About it

MAY 8, 2020

The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Hear about some major considerations for online engagement. Gerd De Bruycker, marketing director at Cisco Systems. Tap Chapters as a Member Engagement Channel.

North Carolina 221

North Carolina Montana Revenue Conference 221

YourMembership

JANUARY 16, 2012

Einstein’s definition of insanity – doing the same thing over and over and expecting a different result. Smith is the Director, Inbound Marketing at YourMembership.com. member community. member community. Member Engagement + Retention. Change up the format, theme or layout of your blog.

Software 150

Software Social Media Price Membership Management 150

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. I definitely agree with the #1 blogging tip: create a content strategy. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once?

Revenue 207

Revenue Chicago Content Leadership 207

Potomac Core

JANUARY 31, 2017

In a recently completed Strategic Plan update, he reflects on how NPES with board and market guidance is addressing challenges and competitive threats for the industry and the association. He points to how his Association is answering the call and positioning itself to be a growth agent for the printing and imaging industry.

Strategy 100

Strategy eBook Virginia Member Engagement 100