Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Class 98

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. Not all influencers are the same.

Social Media 66

Social Media Strategy Marketing Content 66

Reid All About it

FEBRUARY 21, 2013

In one of his latest posts, he explains how to use social media to reduce the power of silos in your organization. He says “B2Bs <like associations> approach social media the same way they approach other parts of their business. With silos…Social media starts in a silo, usually in the marketing or PR department.

North Carolina 150

North Carolina Raleigh Social Media Content 150

Reid All About it

SEPTEMBER 15, 2017

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Host: MCI Group.

Raleigh 204

Raleigh Arlington Social Media DC 204

Reid All About it

MAY 3, 2011

There were definitely more tweets during #mmccon, #ideas11 and #diginow than for this conference. Other social media tips came from Sree Sreenivasan (@sree). He says one of the secrets of social media is that you will miss almost everything people are saying. (Hmm, Social media is a permanent book tour.

Conference 150

Conference Social Media Tips Review 150

Reid All About it

JANUARY 6, 2011

Definitely, and I may change my habits, but I feel strangely compelled to have a presence there, for now. If you’re hoping to get my participation in yet another community or social platform, you’ve got a challenge on your hands. A quality experience leads to member loyalty and word-of-mouth marketing. It is for me.

Social Media 150

Social Media Marketing 150

Higher Logic

FEBRUARY 1, 2016

That brings us to the (digital) age-old question: what’s the difference between social media and online communities? The difference between social media and online communities. Now let’s compare The Community Roundtable’s definition of social media : Socially- or conversationally- enabled content.

Social Media 120

Social Media Content Examples Leadership 120

Association Adviser

MAY 20, 2014

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Thanks For Playing

DECEMBER 13, 2011

We also had some great resources listed in our handout: The Altimeter social media measurement compass , aka "what REALLY matters - and its not raw number of fans.". The Marketing Sherpa 2011 Social Marketing Benchmark Report. They dont tell you ALL the secrets, but they can definitely help you do better.

Social Media 150

Social Media United States Technology Maine 150

Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Newman, Greater Good Magazine ).

DC 50

DC Washington Content Education 50

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again.

LMS 186

LMS DC Social Media Washington 186

Association Adviser

NOVEMBER 11, 2013

It was a fantastic gathering of some sharp and creative minds who work in gaming, digital marketing, software, Web design, and social media. One session covered the steps needed to become a social media hero. Your fans own your social media channel. and social media.

Social Media 60

Social Media Atlanta Course Content 60

Nimble AMS

MAY 10, 2022

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . When you invest in well-researched thought leadership content, your association will see a definite payoff.

Leadership 178

Leadership Content Social Media Sample 178

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 79

CA Marketing eBook Survey 79

Reid All About it

JULY 21, 2017

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Higher Logic

AUGUST 8, 2017

In the short term rental/vacation-rental world, local policy can make or break a region’s market. These opportunities are as easy as writing a letter to a congressperson, sharing a blog post on personal social media, or attending a town hall event. Local advocacy is vital for VRMA, but also can be difficult to manage.

How To 174

How To Project Social Media Recruitment 174

Association Analytics

SEPTEMBER 8, 2022

Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Use segmentation to make recommendations that help you get the best results from your marketing campaigns. Reimagine what you mean when you say “customers” and expand that definition.

Revenue 169

Revenue Products Discount Class 169

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88

Associations Now

AUGUST 27, 2013

How can you market your expos and events in innovative ways? The post Social Media Roundup: Stretch Your Event’s Definition appeared first on Associations Now.' The CES has chosen to downplay the word “tradeshow,” but does that work for everyone else? (ht ht @ jcufaude ). Let us know in the comments.

Social Media 40

Social Media Innovation Conference Tools 40

Velvet Chainsaw

JANUARY 17, 2014

Having a social media plan for your next event is critical to your success. Here’s an infographic from Marketo that will help you create a Social Media Event Marketing Plan. It’s taken directly from Marketo’s free Definitive Guide to Event Marketing (in case you missed it.).

Social Media 40

Social Media Marketing Conference Tips 40

Reid All About it

AUGUST 9, 2024

Unlike social media channels, your association controls your app—a tangible daily reminder of membership value. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. If you or your brand want to stand out in your market, you must become known, trusted, and loved.

Cleveland 270

Cleveland LMS Content Press Release 270

Higher Logic

NOVEMBER 13, 2018

Jackie challenged us to consider whether our definitions of customer loyalty aim high enough. Kim’s key takeaway: Now, as Baby Boomers are aging, messaging has changed as marketers adapt from the values of Traditionalists, to express new values like being young at heart, and idealism. Generation X.

millennials 241

millennials Austin Texas Examples 241

Higher Logic

MAY 17, 2016

As you may know, this familiar technique is called content marketing. You know about diabetes education, or business-to-business marketing, or fantasy sports. Promote on email, communities, and social media. What do you know that will help (and attract) community members or customers? One post won’t do it.

Tips 185

Tips Content Education Social Media 185

Portage Group

FEBRUARY 5, 2013

Nielsen recently released its 2012 Social Media Survey Report and there are a ton of really interesting stats and figures in here. If you know you need to update your marketing but not sure where to start, Kivi Leroux Miller has shared a slide-deck you should read on some marketing changes to consider in 2013.and

Social Media 100

Social Media Tips Survey Resources 100

Reid All About it

APRIL 29, 2016

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. While writing this I realized I haven’t been taking my own medicine.

Chicago 150

Chicago Recruitment Recruiting Email Marketing 150

Reid All About it

APRIL 29, 2016

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Speaker: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. While writing this I realized I haven’t been taking my own medicine.

Chicago 150

Chicago Recruitment Recruiting Email Marketing 150

Higher Logic

SEPTEMBER 21, 2018

Engagement is the factor that will most directly impact your marketing efforts. A few years ago, the Membership Marketing Benchmarking Report from Marketing General, Inc. First, some definitions. First, with marketing automation, members can sign up and tell you what they’re interested in. is not the best time.

Content 201

Content Survey Marketing Report 201

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? Find out how to optimize your email invitations, use videos to drive registration, more effectively leverage social media, and build a long-term audience.

DC 39

DC Washington Review Resources 39

YourMembership

JANUARY 16, 2012

January 16th, 2012 | Posted in Social Media and Business Trends. Einstein’s definition of insanity – doing the same thing over and over and expecting a different result. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. Corporate Responsibility.

Software 150

Software Social Media Price Video 150

Higher Logic

JANUARY 2, 2018

Definitions vary, but machine learning and deep learning are both under the artificial intelligence (AI) umbrella. Marketers, sales professionals, ecommerce leaders, and even online communities could potentially use machine learning and deep learning to provide audiences with better content.

Tools 189

Tools Content Technology Social Media 189

Thanks For Playing

JULY 10, 2012

Something I would most definitely like to see. Years ago Association Forum did something like this with Pine and Gillmore (The Experience Economy) as the sages on the stage and the sections c0o-led by association profs and consultants, each focused on a particular functional area: marketing, etc. A Recipe for Social Media ROI.

Proposal 150

Proposal Social Media Conference Review 150

Blue Sky eLearn

JUNE 19, 2017

If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in what you offer. Consider you’re in the market for a new laptop. Something triggered that need.

Video 171

Video Content LMS Social Media 171

Reid All About it

JANUARY 5, 2024

TopClass LMS analyzed their social media analytics to find out which of their posts resonated most with the association community in 2023. I’ll definitely make her party prosciutto bundles and double blue canapés again. Hot association topics. If any of these topics are on your mind, you’ll find lots of good reads on their blog.

Revenue 286

Revenue LMS Price Education 286

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 45

Revenue Email Marketing Education Review 45

Associations Now

APRIL 5, 2019

Direct mail often doesn’t get the respect it deserves these days, but it’s a significantly more effective medium than digital tools like email or social media. And with knowledge of details such as location and demographics handy, targeting is definitely a point of appeal for direct mail.

Florida 110

Florida Social Media Video Discount 110

Reid All About it

MARCH 16, 2018

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1. Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing. 1 CAE credit. Tue 3/20 at 2 p.m.

eBook 46

eBook Social Media DC Content 46

Spark Consulting

NOVEMBER 20, 2017

Even if they don’t renew, they may do things in that membership year like register to attend your conference, or buy a book or a webinar, or contribute actively to discussions in your white label social network, or boost your social media signals to their own friends, fans, and followers. All that other stuff?

Recruitment 150

Recruitment Recruiting Certificate Social Media 150