WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

AUGUST 9, 2024

Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. If you or your brand want to stand out in your market, you must become known, trusted, and loved.

Cleveland 270

Cleveland LMS Content Press Release 270

Reid All About it

JULY 10, 2020

WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

Montana 365

Montana Content Price Strategy 365

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? What about when you add marketing automation?

Marketing 136

Marketing Communications Case Study Tools 136

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Let’s think of these campaign types as the Larry, Moe and Curly of the marketing automation world, with slightly less eye poking. Event promotion.

Marketing 250

Marketing Tips Report Communications 250

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Sponsorship strategy. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. Double Your Member Engagement with Very Little Marketing.

Montana 369

Montana Conference Education Tennessee 369

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. Also tickled to see two of my clients on there too.

Vermont 285

Vermont DC Washington Education 285

Higher Logic

MARCH 7, 2017

Marketing clearly dominates - 79% marketing teams participate in community - but they definitely aren’t the only ones who bring something to the table. 52% of operations/support teams participate, followed by 48% of corporate communications teams and 36% of strategy teams. Marketing is the gateway department.

Survey 214

Survey Team Marketing Content 214

Association Analytics

APRIL 26, 2023

First, I looked up the definition of luck. Thinking or acting like I was the smartest person in the room was never a strategy of mine. A2 is the industry leader when it comes to market share, data and analytics. Being raised by a blue-collar single father in Pittsburgh, PA, we didn’t rely on or talk about luck so much.

Nashville 319

Nashville Atlanta Team Technology 319

EventMobi: Association Events

JULY 31, 2024

Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic. There’s room for both strategies. “I The result? Many organizations are producing better meetings than ever.

Education 260

Education Content Conference Strategy 260

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Find out how to avoid common misconceptions and pitfalls of implementing AI, and stay ahead of the competition by utilizing emerging AI strategies to improve your business operations. Print magazines. 1 CAE credit.

Certificate 275

Certificate Denver South Carolina Project 275

Potomac Core

JANUARY 31, 2017

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In a recently completed Strategic Plan update, he reflects on how NPES with board and market guidance is addressing challenges and competitive threats for the industry and the association.

Strategy 100

Strategy eBook Virginia Survey 100

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Guest: Alex Plaxen, Nifty Method Marketing & Events.

San Diego 259

San Diego North Carolina Conference Strategy 259

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 264

Survey Project Strategy Education 264

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Class 98

Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Impexium recommends five strategies for a change management framework.

Chicago 195

Chicago Certificate Marketing Content 195

AvidXchange: Association Management

OCTOBER 20, 2021

Community Association Management (CAM) companies are adjusting to new market conditions as the world navigates a global pandemic. They’re grappling with broad and complex remote working situations, more contactless business transactions, outdated technology infrastructures and budget cuts.

Marketing 130

Marketing Software Technology Association Management 130

Reid All About it

JULY 21, 2017

Host: American Marketing Association. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Tue 7/25 at 2 p.m.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Whoa, members are definitely interested in career growth.

Recruitment 240

Recruitment Recruiting Member Engagement Communications 240

Higher Logic

NOVEMBER 9, 2015

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram.

Content 120

Content Strategy Organization Communications 120

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. 1 CMP credit.

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Digital Marketing to Exceed Your Marketing Goals. .

DC 50

DC Washington Content Education 50

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

Marketing 78

Marketing Strategy Video Social Media 78

Association Adviser

APRIL 4, 2023

Building a marketing plan can feel overwhelming. But  From here, you begin to build a strategy and align the marketing goals to achieve your mission.  But like any other large scale project, beginning with an outline can help you get started. From

Marketing 78

Marketing Project Strategy Team 78

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. The Naughty and Nice Checklist: A Successful New Member Digital Onboarding Strategy.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Higher Logic

MAY 16, 2019

This change in the member’s journey requires a proactive, responsive, data-driven strategy so that you can engage each member at various levels of the funnel. Many definitions of digital transformation focus exclusively on technology and can be confusingly complex. How to Adapt Your Digital Strategy for the New Member Journey.

Member Experience 196

Member Experience Technology Content Communications 196

Reid All About it

SEPTEMBER 15, 2017

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Host: NimbleUser.

Raleigh 204

Raleigh Arlington Social Media DC 204

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 79

CA Marketing eBook Survey 79

Association Adviser

FEBRUARY 15, 2019

The future of technology is definitely mobile-driven. A mobility strategy thus becomes crucial for harnessing member engagement for your association. So how can you go about leveraging mobility strategies to gain traction in member engagement? Mobile Strategies for Member Engagement.

Member Engagement 102

Member Engagement Strategy How To Handbook 102

Reid All About it

JANUARY 5, 2024

I’ll definitely make her party prosciutto bundles and double blue canapés again. In this course, we delve into key strategies and methodologies to elevate your member engagement, refine value propositions, and foster a symbiotic relationship between organizational revenue and member value. 1 CAE credit. More info/register.

Revenue 286

Revenue LMS Price Education 286

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. – Proven Strategies to Increase Member Retention. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 45

Revenue Email Marketing Education Review 45

Higher Logic

FEBRUARY 27, 2020

30% said they house their community under marketing. You’ll notice there was no definitive answer for where communities live. For example, associations tend to make community part of their membership strategy while corporate companies use community as an extension of marketing. 15% said community sits in customer success.

millennials 207

millennials Content Tips Communications 207

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Associations Trends Talk: Growth-Focused Pricing Strategy. Jacob Barker, Marketing Communications and Outreach Strategist, National Council of Examiners for Engineering and Surveying.

Price 44

Price Technology Strategy Software 44

Higher Logic

AUGUST 8, 2017

In the short term rental/vacation-rental world, local policy can make or break a region’s market. Just like any community related strategy, you need to clearly define what your goals are before you begin planning—what you need and want from this program. Local advocacy is vital for VRMA, but also can be difficult to manage.

How To 174

How To Project Social Media Recruitment 174

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. Developing a strategy requires several steps: Step 1: Identify goals.

Social Media 66

Social Media Strategy Marketing Content 66