Higher Logic
JANUARY 23, 2019
Improving member communications. To eliminate any potential confusion, let’s look at some expanded definitions – what do these terms really mean? Two tools: One (automation rules) that helps you scale actions within your online community, and one (marketing automation) that helps you scale your member outreach. And for what?
Association Analytics
FEBRUARY 14, 2022
Ask, “Do you want better member insights to inform strategy?” Lay out your definitions up front. For example, instead of asking, “Do you want an Enterprise Data Warehouse?” or “Do you want better productivity?”. Some tips to help you communicate: Be clear on assumptions. Don’t forget the intangibles.
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Nimble AMS
AUGUST 8, 2022
Leveraging data helps your association gain crucial member insights about learning content and event attendance, boosting member engagement across all avenues. Key definitions: Include a glossary of important terms used in your policy, like data, data user, access, metadata, and custodian.
MemberClicks
MAY 9, 2022
This touch base with members can also help you set your own goals for your events. 6 questions to ask members before planning an event. Now that you know why you should involve your members in your event planning, here are the questions you definitely should be asking. What members to target for event insights.
Reid All About it
APRIL 16, 2021
Hear about the fundamentals of the association conversion funnel, the definition and usage of metrics such as SQLs and MQLs, and how to identify which smartech metrics are growth indicators. Vasan Selliah, Member Insight and Engagement Manager, CSAE. More info/register. Host: ASAE. Jeff Horne, CEO and Co-Founder, Wicket.
Reid All About it
AUGUST 9, 2024
Renewals Reinvented: Leveraging Member Insights for Greater Retention Learn how to use member data to supercharge your renewal strategy. Learn from experts in resilience and wellness, creativity and design thinking, and event leadership—all from the comfort of your desk. More info/register. Host: Zuddl Tue 8/20 at 2 p.m.
Reid All About it
AUGUST 16, 2024
Renewals Reinvented: Leveraging Member Insights for Greater Retention Learn how to use member data to supercharge your renewal strategy. Hear real-life success stories about creative ways to personalize your approach and make renewals more engaging. More info/register. Host: Zuddl Wed 8/21 at 12 p.m. – Are You Talking to Me?!
Expert insights. Personalized for you.
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