Reid All About it

SEPTEMBER 15, 2017

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. – Advocacy in a Social Media World. Keep an eye on rasa.io too—I think it will help shape the future of associations.

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Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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Achieve

APRIL 4, 2017

It’s no secret that millennials (those born 1980-2000) want to do good. To this generation, social issue engagement is much more than an action; instead, it is engrained in their very identities. Although this generation shies away from a title like activism, it doesn’t mean they’re not involved with social issues.

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Virtual

APRIL 30, 2015

For most, it’s definitely not their first “rodeo.”. In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. Are Social Media a part of your communications infrastructure?

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Associations Now

FEBRUARY 26, 2019

Face-to-face communication has grown scarcer in this digital age, when emails, texts, and social media posts often replace direct, two-way conversation. These days Instagram influencers are everywhere, and it’s becoming a popular way to engage with younger members , including those from the Gen Z and millennial generations.

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Association Success

NOVEMBER 9, 2020

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example. Share important information.

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Strategy Washington Social Media Video 89

Reid All About it

MARCH 16, 2018

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? What is the perfect mix of web and mobile offerings?

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Associations Now

JULY 26, 2019

A report from the CMO Council finds that consumers increasingly look for brands in multiple media—and that includes physical mail and the telephone, too, not just social media. Millennials did the same. What is interesting is how wrong our assumptions about millennials and gen Z were.

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The Hourglass Blog

JULY 11, 2011

Were All Millennials Now. Millennials: Tech-savvy, entrepreneurial and independent, they tend to value work-life balance and meaningful work more than a large paycheque. Now, with the definitions listed above, I think Im going to start being a Millennial. Developing Millennial Leaders. Millennials.

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Jamie Notter

JULY 18, 2011

Pardon my French, but I would have thought that today, a full six or seven years since the Millennials brought our attention (again) to generational differences (remember the early 90s when Gen X hit the scene?), It’s rigorous thinking about values and what parts of history are more definitive than others. Social Media.

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The Hourglass Blog

SEPTEMBER 19, 2011

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Millennials are the new kids on the block when it comes to the workplace.

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For this post, we’ll use the Pew Research Center’s generational , definitions. Anyone born between 1981 and 1996 is considered a millennial.

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Jamie Notter

JANUARY 12, 2012

The conversation was focused on the Humanize book , and the initial question was whether the Millennial generation is more likely to embrace more “human” organizations than previous generations. Humanize and the Millennial Generation. Millennials: Entitled or Risk Takers? { Humanize and the Millennial Generation.

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Association Adviser

FEBRUARY 7, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Attracting Millennial/Young Professional Supporters. CAE, CEO & Chief Strategist at Spark Consulting LLC.

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Jamie Notter

MAY 13, 2014

but Strauss and Howe (who I consider to be the definitive experts on the subject) have observed this twenty-year pattern, and they’ve identified 18 distinct generations in this country, dating back into the 1600s. So the Boomers, according to Strauss and Howe, are an 18-year generation, Gen X spans 20 years, and the Millennials span 22.

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Association Adviser

FEBRUARY 7, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Attracting Millennial/Young Professional Supporters. CAE, CEO & Chief Strategist at Spark Consulting LLC.

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Achieve

APRIL 29, 2015

You might expect responses to that question to be pretty similar, and in fact I’ve found that they generally fall into one of three categories: Response #1: I am fairly involved in the organizations I support and closely follow what they’re up to on social media and through their newsletters. So what does that mean?

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Membersuite

AUGUST 23, 2023

Social media is designed to encourage this dopamine-enhanced attention, which is why your marketing strategy should focus there. Participate and post regularly on social media platforms to get their attention and demonstrate the value of membership. They already see many paths to success and many definitions of success.

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Achieve

AUGUST 27, 2017

Your definition of success is too narrow. 2013 Millennial Impact report. was that millennials, in overwhelming numbers, support organizations that are working to address an issue they are passionate about – not the other way around. your organization or cause be doing – and not doing — to raise awareness and acquire new donors?

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Associations Live

APRIL 8, 2010

Much of what is being discussed is how you can measure return on investment (ROI) for different social media strategies. When you couple social media with your other engagement strategies, how do you know when youre doing the correct thing and creating value? Social Media. (24). Management. (5). marketing.

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The Hourglass Blog

FEBRUARY 5, 2011

.” So “the silent, sullen boy at the mall’s game store may be next in line for an underemployed, lonely adulthood if we don’t teach him how to maintain effective social contacts with others.” Labels: Millennial Perspectives , Social Media. And those people are definitely out there.

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The Hourglass Blog

JANUARY 6, 2011

I think that we can all agree that joy is definitely an idea worth spreading? Labels: Social Media. If I ran my organization, I would utilize social media and YouTube extensively as a way to communicate with a huge constituency that is neither the member nor an unrelated, uninterested public. Millennials.

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The Hourglass Blog

DECEMBER 8, 2010

information asymmetry"), but definitely worth a read. Well, using Schrages definitions, Id have to say most in my experience have been "stupid," in the sense that they generally dont know the true cost of the association products and services that they access and use. Developing Millennial Leaders. Millennials.

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The Hourglass Blog

MAY 30, 2010

The impossible is, by definition, impossible. Developing Millennial Leaders. Millennials. Social Media. It is the profundity of experiencing the full depth of our human potential and it is unspeakably beautiful. I can’t say words like these because I don’t believe them. Communication. Encore Careers.

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Association Adviser

MAY 27, 2018

KB: The primary changes have evolved based on shift we’ve seen in communication platforms and the popularity of social media. Social wasn’t in existence when I started! Print is definitely still a part of our communications portfolio but what we use it for now versus 15 years ago is different.

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Achieve

MAY 21, 2017

After my colleagues and I figured that out (it took us a few years), we adopted a number of practices designed to bring our work online: posting photos and videos on social media, sending out a series of emails, and so on. Because people are busy. Derrick Feldmann.

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Association Adviser

JUNE 27, 2018

Further down, I definitely see myself in an executive director role for a strategic association. There’s an effort to say, “Well, Millennials want to be involved in this type of program,” but there’s no real data behind Millennial preferences in associations that differs from other age segments. They want to see value.

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The Hourglass Blog

DECEMBER 2, 2010

Developing Millennial Leaders. Millennials. Social Media. Communication. Encore Careers. For-Profit vs. Non-Profit. Generation Basics. Generation Jones. Generational Change in Sports. GenX Perspectives. Governance. Innovation. Leadership. Leadership Potential of GenX. Management. Membership. Organizational Structure.

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The Hourglass Blog

MARCH 27, 2011

If youre familiar with Haque, then you know hes all about creating a new definition of success in the corporate world--one not based on profit but on human satisfaction and enrichment. Developing Millennial Leaders. Millennials. Social Media. And where should I find inspiration for how to resolve this conundrum?

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The Hourglass Blog

AUGUST 8, 2011

Its a strategy thats definitely biased towards large organizations with large resources at its disposal. Developing Millennial Leaders. Millennials. Social Media. This frankly seems crazy to me. Govindarajan admits as much near the end of the video. Communication. Encore Careers. For-Profit vs. Non-Profit.

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The Hourglass Blog

JUNE 5, 2010

Most would argue that these desires to be valued and to contribute to something larger than themselves are Millennial values, but I see them as more universal--something common to most of humanity. If you want your team to produce something truly original, you dont know where youre going, almost by definition. Millennials.

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The Hourglass Blog

AUGUST 15, 2011

More and more GenX and even Millennial leaders are coming into positions of prominence (something obvious to anyone who attended the recent ASAE conference in St. I definitely spend more than 20% of my time on board and board-related activities, and I am satisfied (to say the least) with the performance of the board in my organization.

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Mizz Information

MAY 17, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Attracting Millennial/Young Professional Supporters. CAE, CEO & Chief Strategist, Spark Consulting LLC. Want to learn more?

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The Hourglass Blog

MAY 1, 2011

They both mention something called Commanders Intent--a description and definition of what a successful mission will look like. Developing Millennial Leaders. Millennials. Social Media. Back in November, the HBR blog ran a series of posts on "Leadership Lessons from the Military." Heres another. Communication.

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The Hourglass Blog

MAY 21, 2011

It’s definitely worth your attention. Developing Millennial Leaders. Millennials. Social Media. It also reminds me of the online discussion Jeff and I had a few months back on our two blogs about innovation for associations and the work of the WSAE Innovation Task Force I chair. Communication. Encore Careers.

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The Hourglass Blog

OCTOBER 21, 2010

Well, if thats the definition--some one who asks "Is that all there is" and then sets about to really change things--then yes, I would say GenX leaders can be great entrepreneurs. Developing Millennial Leaders. Millennials. Social Media. Im cynical, but I still believe the world can be changed. Communication.

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The Hourglass Blog

APRIL 21, 2011

Giving employees the freedom to explore is definitely a culturual issue for any organization. Developing Millennial Leaders. Millennials. Social Media. In fact, the CFI itself owes its existence to some very unofficial activity: LaRusso recalls that the idea first arose in 2005 at a happy hour with colleagues.

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