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Association Brain Food Weekly: 7.24.20

Reid All About it

Learn the definition and core elements of a hybrid event, common hybrid event challenges (plus tips for successfully navigating them), and best practices for virtual and in-person attendee engagement. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Tue 7/28 at 3 p.m. 1 CAE credit. Thu 7/30 at 2 p.m.

Montana 259
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Association Brain Food Weekly: 3.3.17

Reid All About it

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. I definitely agree with the #1 blogging tip: create a content strategy. I found a few good reads for you this week….

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Association Brain Food: 10.21.22

Reid All About it

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. More info/register.

Revenue 45
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Association Brain Food Weekly: 12.4.20

Reid All About it

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

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Association Brain Food Weekly: 12.11.20

Reid All About it

Definitely not another boring Zoom meeting. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. (Plus, you may get some ideas for your own parties, galas, and fundraisers.)

Project 370
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Time to get in the game. There’s a game being played?

YourMembership

More than 40 percent of association professionals indicated that identifying, recruiting, and retaining qualified personnel as an issue most likely to affect their members in 2014. Setting the non-dues revenue aspect aside for a moment, there is the role a successful job board can play in influencing members and driving member loyalty.

Florida 150