Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. Responsible Revenue: How to Host a Profitable and Safe Hybrid Event. Sponsorship Revenue and Results. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. I’ll definitely make her party prosciutto bundles and double blue canapés again. 1 CAE credit.

Revenue 286

Revenue LMS Price Education 286

Spark Consulting

MARCH 20, 2013

You should definitely check it out! Or, “stop using member counts as a stand in for revenue growth.” Jeffrey Cufaude is doing a great series on cultivating engagement. There are no best practices. Want to hire highly creative people? You have to break out of your narrow job description and hiring practices boxes.

Revenue 150

Revenue Social Media Leadership 150

.orgSource

MARCH 4, 2025

Its about rethinking purpose, structure, and the very definition of value. million in annual revenue with just 21 employees. But AIIMs story isnt just about rebranding or adopting new technologies. Sitting in the Crosshairs of Change Digital transformation isnt really about technology at all, Winton observed.

Technology 88

Technology Certificate Project Innovation 88

Reid All About it

JULY 24, 2020

Learn the definition and core elements of a hybrid event, common hybrid event challenges (plus tips for successfully navigating them), and best practices for virtual and in-person attendee engagement. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Tue 7/28 at 3 p.m. 1 CAE credit. . 1 CAE credit.

Revenue 259

Revenue Montana Case Study Education 259

Thanks For Playing

JUNE 29, 2012

People can stay on their parents' insurance up to age 26 (I definitely could have used this when I was fresh out of college and badly underemployed). Health insurance companies are now required to spend 80% of their revenue providing, you know, HEALTH CARE. Also, being a woman is no longer a pre-existing condition.

Revenue 150

Revenue Cost 150

Associations Now

NOVEMBER 5, 2024

Some of the reason for that focus may be associations’ traditional use of meetings as a main revenue driver, especially since the pandemic. We definitely see that [perception of an association as an early adopter] continues to really impact satisfaction, connection, and likelihood to renew.”

Report 66

Report Survey Software Certificate 66

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. More info/register.

Revenue 45

Revenue Email Marketing Education Review 45

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!

Learning Management System 80

Learning Management System LMS Revenue System 80

Higher Logic

JANUARY 23, 2018

You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. You can also recoup a lot of expenses by using your community to generate revenue. Analyze your budget and how an online community could influence your revenue streams.

Social Media 195

Social Media Software Revenue Project 195

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? I’m happy to see this blog described as “fantastic” and “a must-follow.”

Vermont 285

Vermont DC Washington Education 285

Spark Consulting

JULY 18, 2022

I’m still proud of the short definition I came up with: Marketing is about telling people what your company makes and helping them understand why they would want or need it. And I knew I couldn’t hit them with a bunch of b-school blather about what marketing is (“exchanging offerings that have value”?

Marketing 39

Marketing Education Conference Revenue 39

Association Analytics

JULY 22, 2021

You definitely need billing data, but knowing your member’s fax number is likely less important. Revenue Potential: Identify the fields that are important to what drives revenue, things like renewals, event registration, and enrollment in learning programs. What is important to your association and what are your unique KPIs?

Process 169

Process Revenue Examples Resources 169

Reid All About it

MAY 1, 2020

Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts.

North Carolina 273

North Carolina Revenue Education Strategy 273

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60

Revenue Georgia Price Resources 60

WBT Systems

NOVEMBER 8, 2016

Jane Hart, a leading workplace learning adviser, offers this definition : “ An online community is a public or private destination on the internet that addresses the learning needs of its members by facilitating peer-to-peer learning … people work as a community to achieve a shared learning objective. ”. What is an Online Community?

Learning Management System 262

Learning Management System Arlington Education Social Media 262

Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. How to Rock Your Next Virtual Trade Show: Raise the Roof with Revenue. Virtual conference design. CMP credits.

Revenue 300

Revenue Blended Learning Conference Technology 300

Reid All About it

NOVEMBER 2, 2012

Mathew Ingram at GigaOm says “the New York Times is clearly something of a bellwether — and in particular, a sign of whether paywalls can (or can’t) make up for the ongoing dramatic decline in advertising revenue. VIN has “a growing membership of 44,000 and revenues upwards of 30 million.” How do they do it?

New York 150

New York Innovation Revenue Content 150

Event Industry News

JANUARY 5, 2021

“We understand that the Government had no choice but to tighten the restrictions but as a sector we now need immediate intervention to support the business meetings and events industry which is unable to operate in a sustainable way to generate essential revenue.

Revenue 126

Revenue Course Industry Process 126

Association Adviser

APRIL 26, 2018

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. We’re almost halfway through 2018.

Revenue 61

Revenue Education Directory Course 61

Reid All About it

JANUARY 19, 2024

Building Your 2024 Video Strategy: A Guide for Associations To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy. Host: Professionals for Association Revenue Speaker: Vern Schellenger, President and CEO of Contacts Count Wed 1/24 at 12 p.m. More info/register.

Member Engagement 264

Member Engagement Revenue Strategy Education 264

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Find out how to source for venues that promote wellness, empower attendees to pursue their definition of wellness, and harness the power of circadian rhythms to promote healthy sleep on the road. Print magazines.

Certificate 275

Certificate Denver South Carolina Strategy 275

Higher Logic

APRIL 13, 2017

Just remember that you probably won’t be able to definitively spell out your impact on the company’s bottom line when your community is just getting started. Show how your online community helped convince them to stay, keeping your business from losing revenue. That’s why having a framework is important.

How To 180

How To Revenue Member Engagement Content 180

Reid All About it

JULY 21, 2017

Learn the key rules that should guide your mobile solution search; how to find solutions that are as flexible as you need them to be; how to identify mobile solutions that allow you to maximize revenue, engagement, or any other goal; and the common mistakes event managers make when searching for mobile solutions. Wed 7/26 at 8:30 a.m. –

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Strategy Video Education 195

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

JULY 10, 2020

Revenue and Pricing Strategies for Virtual Events. Learn how to maximize revenue for your digital event, craft compelling offers, price digital events, communicate value to attendees, and create compelling sponsorship packages. Host: ASAE Government Relations and Advocacy Professionals Advisory Council. Tue 7/14 at 12 p.m.

Montana 365

Montana Content Price Strategy 365

GrowthZone

FEBRUARY 23, 2021

This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, and more. The report also highlights: Top non-dues revenue sources. 30% said their members “definitely” recognized the value proposition. 1 job challenge.

Survey 88

Survey Industry Revenue Report 88

Eric Lanke

NOVEMBER 6, 2017

If not, Google it, which, oddly in my browser, consistently provides the definition from Wikipedia in a box at the very top of the search results. 80% of the revenue generated by the association is based on the activities of 20% of the members. Most people are familiar with the 80/20 rule. But I digress.

Proposal 91

Proposal Education Revenue Conference 91

Reid All About it

MARCH 3, 2017

I definitely agree with the #1 blogging tip: create a content strategy. Tue 3/7 at 1 p.m.* – Revenue Generation through Your Mobile Event App. Learn how leading organizations are generating revenue through their mobile apps and moving sponsors from doubting the value of supporting an app to asking a year in advance for the sponsorship.

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

MARCH 17, 2023

Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. I will definitely make that again. Learn how to drive more revenue and improve participant satisfaction with your own event info. More info/register. More info/register. 1 CAE credit.

Revenue 207

Revenue Leadership Certificate Committee 207

Principled Innovation

MARCH 25, 2013

According to the most recent edition of ASAE’s Operating Ratio Report ( ORR ), membership dues account for an average of 38 percent of total revenue for all associations. No other single revenue category comes close to reaching that number. Even in 2013, association business models based on membership rely heavily on dues revenue.

Association Value 100

Association Value Revenue Survey Cost 100

Associations Now

FEBRUARY 3, 2020

“The worst-case scenario is, if someone has an event in China and it was completely canceled and they had no coverage, you’re looking at loss of revenue from having to refund the attendee registrations, the exhibitor registrations,” Fleischer said. It’s a full loss of revenue for the association from that event.”.

Revenue 119

Revenue Communications Review Examples 119

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Lay out your definitions up front.

How To 169

How To Case Study Cost Revenue 169

YourMembership

MAY 22, 2014

Setting the non-dues revenue aspect aside for a moment, there is the role a successful job board can play in influencing members and driving member loyalty. And yes, the game is most definitely on. I suspect that is why so many give away job listings for free, or worse yet, allow job postings on their LinkedIn or Facebook pages.

Florida 150

Florida Metro Recruiting Recruitment 150

Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” 1 CAE credit. More info/register. 1 CMP credit. . 1 CAE credit.

Chicago 195

Chicago Certificate Education Marketing 195

Association Analytics

MARCH 14, 2022

As a refresher, let’s review the basic definition of engagement. How do I increase non-dues revenue? Think back to your business goals and consider activities that drive: Operational outcomes – include activities that directly impact your revenue like renewals, purchases, meeting attendance, and course registration.

Course 169

Course Examples Review Revenue 169