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Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Read more about their story.
Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Pablo Picasso Membership requirement for certification. From all of us!
Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Quick hits.
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Automated communications keep all of your members in the loop and save your team time (and increase event revenue !) Facilitate event registration and management.
While we continue to monitor developments , here are some resources on how nonprofits can mitigate potential impacts: Diversifying nonprofit revenue streams Diversifying revenue streamsincluding with government grants so youre not dependent on one unsustainable source is not a new idea but perhaps a more urgent one.
Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. I’ll definitely make her party prosciutto bundles and double blue canapés again. 1 CAE credit.
While some technology trends have evolved since then, the leadership strategies and digital transformation insights remain highly relevant. Its about rethinking purpose, structure, and the very definition of value. million in annual revenue with just 21 employees. This post is adapted from Association 4.0
– Proven Strategies to Increase Member Retention. Learn about three learning science lessons you can use to make lifelong learning part of your business strategy and help learners improve their professional skills. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Host: Association Success.
WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Data strategy. Credit card processors. Peter Diamandis ) My summer with Leo Tolstoy and his War and Peace.
They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Find out how to avoid common misconceptions and pitfalls of implementing AI, and stay ahead of the competition by utilizing emerging AI strategies to improve your business operations. Print magazines.
Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Building Your 2024 Video Strategy: A Guide for Associations To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy. Membership. Membership, again.
It includes questions about the impact of the pandemic on strategy, pricing, etc. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Virtual conference design.
Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts.
She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. Young member engagement. Member mobile app. 1 CAE credit. 1 CAE credit.
These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. 1 CMP credit.
Protech Associates published their definitive list of association blogs to follow in 2019. Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? I’m happy to see this blog described as “fantastic” and “a must-follow.” 1 CAE credit. 1 CAE credit.
You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. You can also recoup a lot of expenses by using your community to generate revenue. Analyze your budget and how an online community could influence your revenue streams.
If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. Wed 7/26 at 8:30 a.m. – Wed 7/26 at 2 p.m.
Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Virtual is Vital: Event Strategy, Design and Engagement.
Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.
Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. I will definitely make that again. We started with crostini topped with a spread made from cannellini beans, olive oil, lemon juice, garlic, basil pesto, salt and pepper. More info/register.
I definitely agree with the #1 blogging tip: create a content strategy. A content strategy doesn’t have to be a complicated project. I’ve seen strategies of only a few lines that can keep people focused on goals, audiences and audience’s needs. Tue 3/7 at 1 p.m.* – Revenue Generation through Your Mobile Event App.
“Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”. Seamlessly Track Activity to Increase eLearning Revenue.
Hint, it has a lot to do with their course design strategy. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear strategies to develop high-performing volunteer engagements that meet members expectations while moving your organization forward. Going virtual—why. More info/register. More info/register.
Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!
Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Enhance Your Marketing Strategy With Signals and AI Signals and data provide insight into the buyer’s journey and help marketers identify, qualify, and convert customers. Yes, yes, a thousand times yes.
They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Impexium recommends five strategies for a change management framework.
Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs.
Impexium recommends five strategies for a change management framework. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. You will get inspiration for your 2023 strategy and a greater perspective on how you can disrupt the association model.
Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Host: Forj Speaker: Amanda Lea Kaiser, keynote speaker and author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community Fri 1/26 at 4 p.m. 1 CAE credit.
Raymond Carver, “Rain” Non-dues revenue. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. AI and Tech Strategy. What is/should be IT’s role and/or responsibility in their organization’s AI strategy?
Learn negotiation strategies and tips that work to get what you really want. Presenters: Jake Toohey, Senior Digital Consultant, and Joe Post, Vice President Strategy & Experience Design, Adage Technologies. Why Having an Event Video Strategy Matters. Tue 6/28 at 12 p.m. 1 CMP credit. More info/register. CAE credits.
We convert strategy into a cost-focused planning process because we can control costs and plans eliminate uncertainties. The reality is that strategy is simply about making bets, and you can’t make a bet without some angst, without some worry that you’ll get it wrong. Keep the strategy statement simple.
Definitely not another boring Zoom meeting. Derrick Johnson, DES, CMP, TMG Director of Event Strategy and Development and Chief Diversity Officer. Hear practical strategies aimed at making your online event better than just “not stinking”—but darn good. Plus, you may get some ideas for your own parties, galas, and fundraisers.)
Associations Trends Talk: Growth-Focused Pricing Strategy. Association membership models and pricing strategies have shifted with changes to the value of participating in-person, remotely, or both. Presenters: Bill Conforti, SVP of Strategy & Solutions, and Greg Pollack, VP of Sales, Association Analytics. Host: PCMA.
The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. More info/register. Host: Leading Learning. More info/register. More info/register.
Just remember that you probably won’t be able to definitively spell out your impact on the company’s bottom line when your community is just getting started. It shows increases in engagement and progress toward fulfilling your business-level strategy over time. That’s why having a framework is important.
They may be satisfied by receiving a daily personalized newsbrief or lurking and learning in your online community—not exactly the typical definition of “engagement” but if it keeps them happy, good for you. Walk away with ideas you can implement right away, along with long-term strategies to integrate into your event planning.
Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.
WBT shares seven MOOC business model strategies you should definitely steal. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences. to 2:45 p.m.
The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. . 1 CAE credit.
You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees. Lori Ely, Chief Revenue Officer, Results Direct. 1 CMP credit.
If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. – Driving an Innovation Strategy. Keep an eye on rasa.io too—I think it will help shape the future of associations. Host: NimbleUser.
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