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New report: Association marketing has a ways to go

Aaron Wolowiec

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Reinvent What You Do, Not Who You Are

Association Subculture

We can't spend months debating about the usefulness of social media and then wonder why we aren't moving the needle on jobs and education. Members" are not "markets" and we should not allow ourselves to re-define humans this way. And now, Detroit. Our beloved Detroit is in danger of losing its soul.

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Mixed Links for Nonprofit Communicators – July 1, 2022

Nonprofit Marketing Guide

It’s a little early for fireworks, but we still have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Her organization, Detroit Disability Power , requests a donation of any amount (even $1) to access the guide. Social Media and Newsletter Ideas for July 2022.

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5 Hooks You Can Use to Get Your Story Told

Nonprofit Marketing Guide

Earlier this week, it penned this piece for the Detroit Free Press. While each of these examples are connected to opinion pieces, the hooks they’re attached to can also be used for pitching reported news stories, pieces for your nonprofit’s blog or newsletter, or through your social media channels.

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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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Tuesday Buzz: Two Athletic Takes on Leadership Transitions

Associations Now

Also: how the Detroit Pistons let go of a legend the right way. ” —Adobe CMO Ann Lewnes, on where technology fits into the marketing equation. CMSWire reports on her comments at the Forrester Forum for Marketing Leaders last week. Michael Phelps has more gold than he knows what to do with. A Dismissal With Respect.

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Conference Circuit: 2014?s Events in Review

Associations Now

Becoming Social. Social media is now a given at conferences, with attendees using dedicated social media platforms to tweet, pin, and record event highlights. And all of this sharing gives associations a big promotional boost. Location, Location, Location. Event planners emphasize location for a reason.

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