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Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.
Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.
Super Bowl results combined with three articles on media trends caught my eye over the last weeks. And, the Super Bowl helped showcase the continuing engagement power of SocialMedia platforms, especially Twitter. #1 6 Socialmedia scores with Super Bowl. million social-media comments related to the game: 27.7
Also: how the Detroit Pistons let go of a legend the right way. ” —Adobe CMO Ann Lewnes, on where technology fits into the marketing equation. CMSWire reports on her comments at the Forrester Forum for Marketing Leaders last week. Michael Phelps has more gold than he knows what to do with. A Dismissal With Respect.
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It’s hard for me to believe that in a week I’ll be headed to Detroit for ASAE’s 2015 Annual Meeting & Exposition. Over on her blog, marketer Kristy Bolsinger offers up six tips to prepare. She also recommended a map of Detroit, so you can explore when you have downtime. What’s the best way to make sure you go in prepared?
I’ve attended and covered enough ASAE conferences at this point—whether Annual Meetings or smaller shindigs like Great Ideas or the Marketing, Membership & Communications Conference —that I feel like I have a good lay of the land. But what about the real-life human interaction that happens on our phones and laptops?
As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at socialmedia as a way to promote their agenda, products, and/or services. cagedether - Daryl Pereira; San Francisco; Web and SocialMedia Manager at IBM.
We can't spend months debating about the usefulness of socialmedia and then wonder why we aren't moving the needle on jobs and education. Members" are not "markets" and we should not allow ourselves to re-define humans this way. And now, Detroit. Our beloved Detroit is in danger of losing its soul.
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