SCD Group

SEPTEMBER 22, 2013

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Several years ago, I was on a panel with a marketing person from Missouri Kids First (prevent, intervene and treat child abuse) who told a fascinating story about her efforts to build a Go Blue branding to expand awareness of the organization.

Las Vegas 40

Las Vegas New York City Missouri Detroit 40

SCD Group

FEBRUARY 24, 2013

Randy Siegel, president for local digital strategy for Newhouse’s Advance Publications: "If you just ride out a decline, that's not a path to survival. Are you combining traditional marketing vehicles with social media platforms? Key Elements: The Post-Standard in Syracuse, N.Y., It will hardly be the last. Gannett Co.

Los Angeles 40

Los Angeles Detroit San Francisco Social Media 40

Idea Architects

JUNE 13, 2012

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. 15, Detroit, OACS-MACS Fall Conference. And lets not forget that playing is a way of paying. 28, Columbia, CAI-SC Annual Conference. Blog Archive. Blog Archive.

Columbus 60

Columbus DC Louisville Houston 60

SCD Group

APRIL 6, 2015

Going digital is not just a strategy to reach millennials, it is a strategy to connect with all age groups. The Domino’s CEO cites a mea culpa ad campaign, digital delivery and unlikely new markets. What are your digital strategies? Domino’s is also riding the digital revolution. Have you adjusted to that switch?

Detroit 40

Detroit millennials Technology Strategy 40

Associations Now

SEPTEMBER 14, 2015

In the past year, as I’ve spent time listening to association leaders speak at length about their experiences for Global Growth Strategies , it’s clear to me that successful global associations not only comprehend the need for the long view, but they know that success often has as much to do with relationships built than deals struck.

Detroit 40

Detroit Review Communications Tips 40

Associations Now

AUGUST 10, 2015

Strategy takes you from point A to point B, but often, when you can’t get to where you’re trying to go, it’s because you’ve encountered something you didn’t expect. Connelly shared several tips for fine-tuning a forecaster’s mindset, including: Don’t be afraid of the future. But every organization knows that you have to plan.”.

Detroit 40

Detroit Analysis Tips Innovation 40

Associations Now

AUGUST 12, 2015

In my five days in Detroit, I heard a litany of ideas, questions, and discussions about association membership, both in Learning Labs and in informal conversation. Content strategy is more important than ever. Here are four takeaways that stood out, including the definition of engagement and the next big threat to membership stability.

Detroit 40

Detroit Content Marketing Tools 40

Idea Architects

JULY 23, 2012

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Sue: Love the powerful way you framed this: becoming an agency for the sponsor and helping develop a strategy for them to realize their relationship goals. Very timely for BCSI right now!

Columbus 60

Columbus DC Louisville Houston 60

ChatterBachs

JANUARY 4, 2011

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. 8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. Wine lover.

Los Angeles 28

Los Angeles South Carolina Virginia Idaho 28

Association Subculture

MARCH 25, 2013

Narcissism is not a business strategy. Members" are not "markets" and we should not allow ourselves to re-define humans this way. And now, Detroit. Our beloved Detroit is in danger of losing its soul. Our values can transcend these moments of chaos and a better world is within our grasp.

Detroit 100

Detroit Wisconsin Indiana Michigan 100

Associations Now

JUNE 20, 2017

But it also brought in people who might not otherwise engage with Bezos, like Madonna, who saw an opportunity to help her hometown of Detroit: @JeffBezos #Detroit @empowermentplan @DETBoxingGym @DetroitAcademy pic.twitter.com/UAIq5IRpRd. — Madonna (@Madonna) June 17, 2017. You certainly won’t get that from an RFP.

Detroit 87

Detroit Social Media Library United States 87