Associations Now

AUGUST 7, 2018

For decades, RIA focused mainly on the auto industry in Detroit. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics. A primary strategy has been to attract attendees from a wide array of business sectors, including healthcare, transportation, and supply-chain management. “We

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Associations Now

AUGUST 31, 2015

Silvercar , which has a presence at 10 airports nationwide, has taken an app-first strategy to car booking, allowing customers to pick up a car—in all cases, an Audi A4—without even speaking with an attendant. The Detroit News highlights data from consulting firm Frost & Sullivan showing that in 2014, 1.3

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Detroit Press Release United States New York 40

SCD Group

FEBRUARY 24, 2013

Randy Siegel, president for local digital strategy for Newhouse’s Advance Publications: "If you just ride out a decline, that's not a path to survival. Are you combining traditional marketing vehicles with social media platforms? Key Elements: The Post-Standard in Syracuse, N.Y., It will hardly be the last. Gannett Co.

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SCD Group

SEPTEMBER 22, 2013

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Several years ago, I was on a panel with a marketing person from Missouri Kids First (prevent, intervene and treat child abuse) who told a fascinating story about her efforts to build a Go Blue branding to expand awareness of the organization.

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Idea Architects

JUNE 13, 2012

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. 15, Detroit, OACS-MACS Fall Conference. And lets not forget that playing is a way of paying. 28, Columbia, CAI-SC Annual Conference. Blog Archive. Blog Archive.

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SCD Group

APRIL 6, 2015

Going digital is not just a strategy to reach millennials, it is a strategy to connect with all age groups. The Domino’s CEO cites a mea culpa ad campaign, digital delivery and unlikely new markets. What are your digital strategies? Domino’s is also riding the digital revolution. Have you adjusted to that switch?

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Detroit millennials Technology Strategy 40

Nonprofit Marketing Guide

OCTOBER 24, 2019

Fisher Foundation in Detroit. But when it happens, it can be transformative. Mission-Focused Communications. One of the most poignant examples of this comes from the Max M. and Marjorie S. There, in the Motor City’s Brightmoor neighborhood, the foundation has spent years working to improve early-childhood education.

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Communications How To Press Release Detroit 63

Associations Now

SEPTEMBER 14, 2015

In the past year, as I’ve spent time listening to association leaders speak at length about their experiences for Global Growth Strategies , it’s clear to me that successful global associations not only comprehend the need for the long view, but they know that success often has as much to do with relationships built than deals struck.

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Associations Now

AUGUST 10, 2015

Strategy takes you from point A to point B, but often, when you can’t get to where you’re trying to go, it’s because you’ve encountered something you didn’t expect. Connelly shared several tips for fine-tuning a forecaster’s mindset, including: Don’t be afraid of the future. But every organization knows that you have to plan.”.

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Detroit Analysis Tips Innovation 40

Associations Now

AUGUST 12, 2015

In my five days in Detroit, I heard a litany of ideas, questions, and discussions about association membership, both in Learning Labs and in informal conversation. Content strategy is more important than ever. Here are four takeaways that stood out, including the definition of engagement and the next big threat to membership stability.

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Nonprofit Marketing Guide

FEBRUARY 18, 2016

Similar programs in cities like Detroit and Pittsburgh are already showing great promise in addressing this important issue.” ” Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. ” What is the impact?

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Idea Architects

JULY 23, 2012

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Sue: Love the powerful way you framed this: becoming an agency for the sponsor and helping develop a strategy for them to realize their relationship goals. Very timely for BCSI right now!

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ChatterBachs

JANUARY 4, 2011

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. 8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. Wine lover.

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Associations Now

JUNE 20, 2017

But it also brought in people who might not otherwise engage with Bezos, like Madonna, who saw an opportunity to help her hometown of Detroit: @JeffBezos #Detroit @empowermentplan @DETBoxingGym @DetroitAcademy pic.twitter.com/UAIq5IRpRd. — Madonna (@Madonna) June 17, 2017. You certainly won’t get that from an RFP.

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Nonprofit Marketing Guide

NOVEMBER 27, 2019

With it comes your chance to experiment with new strategies and approaches that will help your organization gain more attention, build stronger connections with supporters, and raise more money to support your mission. Resolve to adopt some of these strategies to help make the most of 2020. Closes Tuesday, December 3rd.

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