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I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. If you’re in Detroit for ASAE please take a minute and stop by the YM booth (#539) for a visit. A lot has happened at YM since we were in Nashville last year for ASAE.
Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. Hosted by the Greektown Casino-Hotel in Detroit, the theme is “What’s Working?” Despite bad press, Detroit offers countless examples of what’s working. Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business.
So why are you telling someone who didn’t come to your booth: “Thanks so much for stopping by our booth at ASAE in Detroit. They’re going to the expo floor to learn about the latest in online learning technology or mobile apps. Creative Commons licensed photo by Bark ) Tagged: ASAE15 , Content Marketing , Marketing.
Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.
AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. What’s the old marketing rule — it takes seven touches to make your message resonate? But, technology actually enables communication. The younger generation is much more comfortable with technology.
The industry is surging thanks to advanced-automation and robotics technologies: Look no further than Amazon’s warehouse robots , which can now pick, pack, and ship an online order to your door. For decades, RIA focused mainly on the auto industry in Detroit. That’s what the Robotic Industries Association is starting to see.
At the ASAE Annual Meeting & Exposition in Detroit Sunday, opening general session speaker Josh Linkner explained to association leaders the five “obsessions” of innovative thinkers and showed them how they can be adopted back at the office. The best of the best are always focused on reinventing.
A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership.
Also: how the Detroit Pistons let go of a legend the right way. “Without making the process changes and the people changes … the technology? ” —Adobe CMO Ann Lewnes, on where technology fits into the marketing equation. CMSWire reports on her comments at the Forrester Forum for Marketing Leaders last week.
And, the company doubled the size of its technology/digital staff. The Domino’s CEO cites a mea culpa ad campaign, digital delivery and unlikely new markets. In a lot of ways we’re really a technology company,” Mr. Doyle says. The most common response: setting up research offices in the technology industry’s backyard.
You, dear audience, are an eclectic bunch, as the most popular stories cover a wide variety of topics—though technology seems to be a subtle theme. The result is that email marketers are often stuck playing it safe. ” on the Technology Blog. Technology. Read on to remember another year in associations. Leadership.
“The Technology Isn’t There Yet" According to the National Highway Traffic Safety Administration, no technology currently on the market can prevent incidents involving children stuck in unattended vehicles.
It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. ahier - Brian Ahier; The Dalles, Oregon; Passionate about healthcare, technology and government 2.0. Dig design, innovation, technology.
Members" are not "markets" and we should not allow ourselves to re-define humans this way. And now, Detroit. Our beloved Detroit is in danger of losing its soul. There are millions of technologies that we should be embracing. This has been happening in Benton Harbor, in Flint and other towns. It's a false equivalency.
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