Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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Associations Now

FEBRUARY 2, 2016

If you’ve heard one story about those weird, wacky millennials, you’ve heard them all, right? Programmer Eric Bailey created a web browser extension to parody the heavy use of certain buzzwords like “millennials.” times that college students/millennials/”snake people” did the same thing in 2013.

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Associations Now

AUGUST 6, 2015

Heading to the 2015 ASAE Annual Meeting & Exposition in Detroit? Session: “Referral Marketing: The Key to Millennial Recruitment,” 11:30 a.m. Read: “ Why Referral Marketing Could Be the Key to Millennial Recruitment ,” by Christine Umbrell, asaecenter.org, July 20*. Can't Be There?

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SCD Group

APRIL 6, 2015

In their book When Millennials Take Over , Jamie Notter and Maddie Grant devote a chapter on the importance of organizations to have a digital mindset. Going digital is not just a strategy to reach millennials, it is a strategy to connect with all age groups. And, the company doubled the size of its technology/digital staff.

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Achieve

MAY 22, 2016

I was sitting down with reporters in New York to debrief them on the power of philanthropy and millennials. I talked with him about the incredible work by millennials in Detroit who are fed up with the current economic situation and are building sustainable business models to reinvent neighborhoods.

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Associations Now

NOVEMBER 14, 2014

Overall, cities in the Midwest did particularly well, with five Rust Belt cities—Chicago; Lansing, Michigan ; Rockford, Illinois ; Fort Wayne, Indiana ; and Detroit —sitting in the top 10. Rockford, the smallest city on the list, topped the charts on the speed front; Oklahoma City had the most reliable connections.

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Associations Now

AUGUST 11, 2015

In a Sunday panel at the ASAE Annual Meeting & Exposition in Detroit, Geary noted that he respects the value of technology but said he has become less knowledgeable about tech as he gets older, relying on his younger staffers to keep him abreast of important trends and stepping in when he needs to get a stronger handle on a given issue. .

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