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Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner.

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Ex VMLY&R Commerce Katie Streten joins WRG division of The Creative Engagement Group to boost Return to Live Offering

Event Industry News

As Head of Creative Strategy, Streten will work with cross functional teams to lead the strategic insights, thinking, process, systems and tools that enable WRG to deliver standout creative work that is effective in inspiring lasting change and meeting its clients’ objectives.

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What to Do When Membership Is Booming?

Associations Now

For decades, RIA focused mainly on the auto industry in Detroit. A primary strategy has been to attract attendees from a wide array of business sectors, including healthcare, transportation, and supply-chain management. “We How is it changing the tactics you use to recruit, engage, and retain members? Post your comments below.

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Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? 15, Detroit, OACS-MACS Fall Conference. And when I experience meaning, I am much more likely to commit monies. And lets not forget that playing is a way of paying. community that people value and that our organizations market.