article thumbnail

With New Name, Detroit Sports Media Group Makes a Pitch for New Members

Associations Now

Long the home for TV and radio journalists, the Motor City group now welcomes sports journalists across media and will boost initiatives to support emerging professionals aspiring to cover Detroit’s sports scene. To that end, Thompson says, DSM is revamping its website to become a hub for sports reporting in the Detroit area.

Detroit 63
article thumbnail

New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ A few things to consider. (My

Report 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Monday Buzz: The Secrets of Nonprofit Social Media Success

Associations Now

Then look no further: SproutSocial’s Strategic Guide to Social Media for Nonprofits , brought to our attention via this repost on SocialFish , dives deep into each of the moving parts that enable nonprofit social campaigns to gain traction and engage audiences. ” To explore the eight-step guide in full, click here.

article thumbnail

Fix MI State Campaign Takes Aim at Infrastructure Issues

Associations Now

Over the past seven months, the association, which represents more than 600 companies in the construction industry, has built up a massive public awareness initiative set to consume up to 20 percent of its annual budget, according to an article in Crain’s Detroit Business. Out of sight, out of mind.”.

article thumbnail

5 Super Questions for Associations and Association Publications

SCD Group

Super Bowl results combined with three articles on media trends caught my eye over the last weeks. And, the Super Bowl helped showcase the continuing engagement power of Social Media platforms, especially Twitter. #1 6 Social media scores with Super Bowl. million social-media comments related to the game: 27.7

article thumbnail

Tuesday Buzz: Two Athletic Takes on Leadership Transitions

Associations Now

Also: how the Detroit Pistons let go of a legend the right way. If you have just one person doing your social media, watch out for the password problem, writes Social Media for Chambers contributor Christina Green. Michael Phelps has more gold than he knows what to do with. A Dismissal With Respect.

article thumbnail

Conference Circuit: 2014?s Events in Review

Associations Now

Becoming Social. Social media is now a given at conferences, with attendees using dedicated social media platforms to tweet, pin, and record event highlights. And all of this sharing gives associations a big promotional boost. Location, Location, Location. Event planners emphasize location for a reason.

Review 40