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Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.)
Emailmarketing. Emailmarketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. Engage your constituents online by providing a public member directory. Live events. Learning opportunities.
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Others have additional features like jobs boards, online events and member directories. Wild Apricot has great additional features like a mobile app, online store and email and contact databases. Most community platforms have things like message boards, individual profiles and private messaging capabilities.
Website Builder and CMS Create member portals, exclusive member content, directories, and job portals that engage your members and retain them. EmailMarketing Dues reminders, member communications, welcome emails, and more.
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