Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Tue 1/15 at 2 p.m.

DC

Higher Logic

JUNE 4, 2019

Resource: 6 Key Features of the Best Learning Management Systems. By offering content for purchase in bundles at a discounted rate, you’ll get more eyes on programs that weren’t getting attention when only sold alone. But before all of that, win their trust by offering them insightful and engaging content at no cost.

Learning Management System

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools

Blue Sky eLearn

DECEMBER 6, 2019

You can also provide multiple registration options like group registrations, early registrations, or member discounts. Speaker, sponsor, vendor, and venue management. With the right event management software, you can easily stay on top of various aspects. Member engagement reports.

Member Engagement

WBT Systems

APRIL 25, 2017

Training: Most associations provide training and issue formal continuing education credits, so members are already accustomed to consuming their learning content. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations.

LMS

Blue Sky eLearn

APRIL 18, 2018

Include a coupon code for a discount on a first purchase or a percentage off a popular offering. flash sales for a discount off any LMS purchase or on specific products to keep your offerings at the front of people’s minds. Provide incentives. Give out a freebie. Let your learners use your LMS without a financial commitment.

LMS

WBT Systems

JUNE 26, 2017

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. Planning your learning challenge.

Member Engagement

WBT Systems

JANUARY 23, 2018

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? Test your idea to make sure there’s a profitable market for the program. Understand that market and their needs before you start working on the course. Did you target the right market segment?

Course

Higher Logic

FEBRUARY 26, 2019

Technology advancements allow working professionals to take classes, earn credits, or achieve certifications through software called a Learning Management System (LMS). Through these systems, professionals can take classes, attend webinars, sit for exams, and more. Automate your marketing tactics for continuing education.

Education

Reid All About it

JUNE 28, 2024

In recent years, thousands of entrepreneurs and for- and non-profit organizations started online learning businesses. The learning management system (LMS) market has exploded in response. To understand and get close to your members, follow marketing technology trends. LMS selection. Member engagement.

LMS

WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It During the live-stream, a facilitator can bring the attention of this captive audience to related online learning options. “Not During the closing general session, announce a learning challenge.

Conference

WBT Systems

OCTOBER 3, 2017

The future looks bright for association e-learning. The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Has your leadership tried your e-learning programs? (A

Mooc

WBT Systems

JULY 25, 2017

But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap.

LMS

Forj

APRIL 22, 2021

Creating courses isn’t the only cost associated with providing eLearning to your team— you’ll also need to pay your team to administer the programming and pay for your learning management system (LMS) to actually deliver the courses to members. Marketing the new course? Managing the process of creating the course?

Price

WBT Systems

OCTOBER 25, 2016

Assuming the former, it’s important that you revise and re-set course pricing on a regular basis particularly at the start of a new venture into online learning. This can be done by reducing a particular course fee, or you might consider offering a discount coupon that is emailed to potential attendees.

Price

WBT Systems

MAY 22, 2018

Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion , brought the six principles of persuasion to the attention of the marketing world back in 1984. Offers like these work better when marketed with a sense of urgency. You will need to market this sample program as much as any other product.

Sample

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Claire Hoffman, BizBash ) Survey findings: More attendees register on site now than in the past, and early bird discounts attract event loyalists, not new attendees. 1 CAE credit.

Revenue

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement

Nimble AMS

APRIL 29, 2022

Companies who decide to back your program do so for prearranged benefits, like increased brand exposure, discounted ticket prices, or speaking opportunities at the event. C ustomers apply the coupon code at checkout i n the Community Hub t o receive their discount. . Invite non-members to your events.

Revenue

MemberClicks

FEBRUARY 7, 2023

Access to your members-only content, online community, learning management system, job board, etc. To make sure these communications actually happen (especially given how busy you are), we recommend setting up an automated email marketing campaign targeting your new members exclusively.

Learning Management System

Delcor

MARCH 31, 2020

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. If you’re ready to invest in a learning management system (LMS), start by reviewing these LMS selection criteria.

LMS

Achieve

SEPTEMBER 5, 2024

Special discounts on merchandise or events. Fonteva recommends using a comprehensive membership management tool to oversee these exclusive offers. For example, you’ll need to set up a member portal, community spaces, a learning management system, and flexible discounts.

Discount

ISAE

SEPTEMBER 14, 2023

After selecting the revenue streams that will appeal most to your members, you’ll need to market them to your member base (as well as other professionals or tradesmen in your field who might be interested in joining). This method is low-cost, effective, and will help you reach a wider audience than traditional marketing channels.

Revenue

MemberClicks

SEPTEMBER 29, 2022

Use your learning management system to offer valuable accreditation or certification programs. As it’s fairly common for these types of programs to charge a fee, your members will likely be amenable to the additional cost, especially if you offer a special discount for them. Ask for donations.

Revenue

MemberClicks

NOVEMBER 8, 2021

Discounted or free industry publications or resources. Host informational webinars, online and in-person training, as well as certifications through online learning modules. To beef up your educational offerings, you can use a learning management system to create your courses and promote your program as a great value-add for members.

Directory

MemberClicks

NOVEMBER 8, 2021

Discounted or free industry publications or resources. Host informational webinars, online and in-person training, as well as certifications through online learning modules. To beef up your educational offerings, you can use a learning management system to create your courses and promote your program as a great value-add for members.

Directory

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Your staff play a necessary role in recruiting, marketing, fundraising, organizing events and more.

Recruiting

MemberClicks

MAY 30, 2023

If you’re feeling nervous about membership renewals , you can offer early-bird discounts and other incentives to encourage members. Educational development – Offer professional development for your members through a Learning Management System (LMS) on your membership website.

FAQ

MemberClicks

APRIL 5, 2022

Did you know that you can add a learning management system (LMS) to your chamber website? This will give you the power to post online: Educational courses Relevant learning resources Online certification programs. Explore Influencer Marketing Tactics to Promote Your Members. Seasonal Festival/Market.

Directory

MemberClicks

FEBRUARY 2, 2024

With membership management software, you’ll be able to automatically track payments without having to note anything manually. Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing.

Membership Management

MemberClicks

JULY 31, 2023

With membership management software, you’ll be able to automatically track payments without having to note anything manually. Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing.

Membership Management

Protech

MARCH 30, 2023

Typically, these platforms include a member database and event management tools, and they can host educational resources, member-generated content, and message boards. To aid the business development side of associations, they may also include fundraising, e-commerce, financial management capabilities, and marketing capabilities.

Association Management

Fonteva

MARCH 16, 2022

With so many eLearning and professional development opportunities available on the market— through associations, employers, and even private companies such as LinkedIn and Udemy— it’s not surprising if you’ve seen a decrease in engagement. Marketing courses. Amber Winter is the Director of Sales & Marketing at Web Courseworks.

LMS

Association Adviser

NOVEMBER 19, 2013

For example, if a nonmember asks for a list of the organization’s local events, it can provide that information and offer a discount if the person fills out a registration form or pays for a membership. Sogueco said associations can take advantage of any contact that comes in through a website or by email. “Some buy a product.

Technology

MemberClicks

OCTOBER 10, 2023

It’s a win-win: nonprofits get the funding they need, and members gain access to exclusive experiences, events, training, discounted services, and other perks. A tiered membership system allows members to easily understand their membership dues and benefits, so they can choose the tier that fits their needs.

Membership Management

Protech

APRIL 12, 2023

Typically, this software includes features like membership directories, billing and payment processing, online community capabilities, reporting, event management, and marketing tools. Here are two examples of how these work in the context of association management: Integrations.

Association Software