EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Higher Logic

AUGUST 1, 2019

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.

Recruitment 195

Recruitment Recruiting Certificate Discount 195

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

Report 95

Report Marketing Recruiting Recruitment 95

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Newsletter Social Media 52

Aptify

JUNE 25, 2024

For large associations and labor unions, membership recruitment is a never-ending project. What strategies will you use for recruiting new members? And what tactics will you use to achieve your recruitment goals? Download here Let’s look at some proven tips for membership recruitment. So, how do you increase membership?

Organization 138

Organization Recruitment Recruiting Social Media 138

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

JUNE 28, 2024

The learning management system (LMS) market has exploded in response. Aptify shares 50 ways to boost member recruitment and retention. To understand and get close to your members, follow marketing technology trends. After you add that episode to your queue, check out five podcast episodes that KiKi L’Italien enjoyed recently.

LMS 259

LMS Course Education Member Engagement 259

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way. Does this sound familiar?

Recruitment 156

Recruitment Recruiting Email Marketing Communications 156

NXUnite

JANUARY 12, 2024

Discount cards: Host a discount card fundraiser by selling coupons for goods or services from preferred merchants. These can help parents get discounts on family meals, school supplies, or other items or services. The post 9 Kid-Friendly Fundraisers For Churches Helping Nonprofits appeared first on NXUnite by Nexus Marketing.

Discount 130

Discount Social Media Recruiting Recruitment 130

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Offer a discount or special deal. This added response more than paid for the discounted dues.

Marketing 74

Marketing Discount Price Review 74

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Concurrently with enhancing membership value, ANA launched a membership recruitment program built around market testing and analysis. Find it on Amazon.

Case Study 52

Case Study Recruiting Recruitment Revenue 52

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. It’s easy to highlight the value that events add to your offerings, and you can add obvious member perks like discounts or early registration. Embrace technology. Refine your communication strategies.

Los Angeles 93

Los Angeles Discount Library Committee 93

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. But a massive contributor to Sears's challenge was their failure to capitalize on the movement to online shopping, leaving the door open for Amazon to capture this market.

Innovation 52

Innovation Recruiting Recruitment Discount 52

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy. Get it now.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

MemberClicks

SEPTEMBER 27, 2024

From financial perks like discounts and referral bonuses to exclusive events and professional development opportunities, well-designed incentives can significantly boost your membership numbers and foster a stronger sense of community. Referral Bonuses Incentivize current members to recruit their peers by offering a referral bonus.

Organization 52

Organization Discount Certificate Case Study 52

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

Membership Marketing

AUGUST 9, 2023

The good news from the 2023 Membership Marketing Benchmarking Report is that many associations experienced a remarkable rebound in membership counts. Outside of discounted conference fees and priority communications about scholarships and leadership programs, there is no extra incentive to maintain membership.” “The

Discount 52

Discount Report Recruiting Recruitment 52

ISAE

AUGUST 1, 2024

They generate considerable revenue and drive member recruitment, engagement and retention. In the 2023 Membership Marketing Benchmarking Report, respondents said that offering a discount on conventions was the most effective tool they had in their tool belts when it came to recruiting new members.

Discount 52

Discount Recruitment Recruiting Education 52

MemberClicks

SEPTEMBER 2, 2024

Your association, chamber of commerce , or membership organization’s regular recruitment efforts can only bring in so much. Membership drives combine marketing and member recruitment efforts to engage prospective new members, introduce them to your organization, and gain their support. What is a membership drive?

Recruiting 52

Recruiting Recruitment Social Media Discount 52

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For millennials, , 62% prefer email over other marketing channels.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Membersuite

AUGUST 5, 2022

When it does, your association will have more success recruiting, engaging, and retaining members. Your Membership Model Must Be Flexible Enough for the Diverse Needs of Your Target Market. Many associations have a discounted membership tier for them that provides benefits related to online career services, networking, and education.

Price 136

Price Discount Revenue Examples 136

Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. Nonprofit Marketing Guide suggests these six books to help prevent burnout.

Marketing 69

Marketing Discount Price Recruiting 69

Nimble AMS

APRIL 29, 2022

Companies who decide to back your program do so for prearranged benefits, like increased brand exposure, discounted ticket prices, or speaking opportunities at the event. C ustomers apply the coupon code at checkout i n the Community Hub t o receive their discount. . Recruit Subject Matter Experts (SMEs).

Revenue 116

Revenue Strategy Discount Price 116

MemberClicks

APRIL 26, 2024

Job boards and job board software changed the foundation of both finding a job and in how companies and organizations recruit. This can allow you to offer member discounts for postings or even include free listings as a member benefit. NiceBoard NiceBoard allows users to manage pricing, discounts, and billing.

Software 52

Software Discount Price Revenue 52

Reid All About it

JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register.

Arlington 259

Arlington San Diego Course Nebraska 259

ISAE

MAY 12, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. It’s easy to highlight the value that events add to your offerings, and you can add obvious member perks like discounts or early registration. Embrace technology. Refine your communication strategies.

Los Angeles 52

Los Angeles Discount Library Committee 52

MemberClicks

JUNE 26, 2024

When you give your ambassadors the tools and resources to represent your brand, you boost marketing efforts and create loyalty among the program’s members, which, in turn, leads to increased brand awareness and business growth. Because this type of promotion is more personal, it is often seen as more authentic than traditional marketing.

How To 52

How To Handbook Social Media Guidelines 52

Associations Now

SEPTEMBER 28, 2018

Periodically, SVU reviews marketing language and removes any instance of the words “I” or “we.”. Rewrite all of your materials and your communications, so that it focuses on what the member will get,” says Scott Oser, SVU director of industry relations and member recruitment. Examples: “You can take your career to the next level.

Recruitment 94

Recruitment Recruiting Review Discount 94

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Host: Northstar Meetings Group Speakers: Robert Kenward, recruitment expert Dawn Penfold, president, Meetingjobs.com Elise Schoening (moderator), senior editor, Northstar Meetings Group Wed 12/13 at 3 p.m.

Strategy 276

Strategy Video Technology Innovation 276

Associations Now

SEPTEMBER 16, 2015

There’s no one way to make a member-get-a-member program a success, but recognition for recruiters is a must. In a perfect world, your members would do your recruitment for you. Your recruitment budget would be zero: All word of mouth, all the time. Here’s why. Associations know the power of word of mouth, though.

Recruiting 40

Recruiting Recruitment Discount Social Media 40

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Nimble AMS

DECEMBER 5, 2022

To build member engagement at your association, begin by recruiting veteran member volunteers to mentor younger members. Build your diverse base of volunteer mentors, then begin recruiting mentees. Gallup reported that 72% of the surveyed Millenials stated their engagement elevated when their supervisor took on a mentoring role.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Associations Now

NOVEMBER 1, 2019

An incentive program offered by the Association for Talent Development has something for everyone: Members get discounted dues, chapters get a membership boost, and ATD gets broader promotion of programs and services. How to hack it? At the same time, chapters can generate revenue by promoting ATD programs and services. Why does it work?

Discount 60

Discount Revenue Recruiting Recruitment 60

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Do you need to: Recruit new members to broaden your base. The goal might seem obvious. Prepare to Launch.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Automation & Technology Systems Demo Day. Sponsorships.

Innovation 370

Innovation Communications Education Strategy 370