Association Analytics

SEPTEMBER 9, 2024

During that time, discounted “young professional” memberships made all the difference, allowing me to have the chance to see what’s out there. In an era where digital connections often feel hollow and millennials or Gen Z workers are looking for something real, the power of a genuine community stands out.

United States 169

United States Discount millennials Recruitment 169

Achieve

FEBRUARY 24, 2015

What do Millennials want from a museum experience? Museum development officers and marketing professionals are all wondering if members of the Millennial generation (born after 1979) will support museums like our parents did. Similarly, The Millennial Impact Project. We Millennials are a social bunch and like to be heard.

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Blue Sky eLearn

MAY 13, 2019

Mentor and coaching programs, including reverse or reciprocal mentoring programs (for example, Millennials mentoring Baby Boomers). Aside from typical online education (see above) this could include: Self-assessments to support professional development and career transitions, including DISC, Myers-Briggs, StrengthsFinder, and more.

Revenue 168

Revenue Certificate Social Media Education 168

Membersuite

JANUARY 24, 2023

They’re done with the social media performances of selfie-obsessed, show-off Millennials in their feeds. Gen Z is twice as likely as Millennials to make a purchase based on a recommendation from an influencer. You’re more likely to recruit them as members if you offer discounted young professional or virtual membership tiers.

millennials 144

millennials Social Media Discount Education 144

YourMembership

MARCH 8, 2013

Three millennials (two males and one female) also served on the committee. The three millennials asked some very tough and insightful questions. They can even recruit more members than the association staff can adequately serve, leading to disappointment and low retention rates for new recruits.”.

Social Media 150

Social Media millennials Recruitment Recruiting 150

MatrixG

JANUARY 22, 2025

Theres a lot of hand-wringing about Millennials and Gen Zers who are not joiners. Low student-to-professional conversion : Many associations struggle to transition discounted or student members to full membership. Membership Models Are Under Strain The traditional membership model is facing scrutiny.

Certificate 59

Certificate Survey Discount millennials 59

Achurch

AUGUST 12, 2019

Many people write off these expectations from millennials as “entitlement”. From options to work remote, a greater number of vacation days, healthy snacks and discounted gym memberships all contribute to their well-being and engagement. When thinking about your own company, what are you doing to engage your millennial workforce?

millennials 111

millennials Discount Products Process 111

Higher Logic

APRIL 11, 2016

We polled our webinar attendees, and most sat firmly in the Generation X category, with a healthy mix of Baby Boomers and Millennials also in attendance. Millennials connect with causes first, not organizations. Don’t discount them. It may be a trendy topic, but generations operate differently.

millennials 120

millennials Committee Discount Project 120

Associations Now

JUNE 2, 2015

Millennial meeting planners are most likely to choose event venues based on cost, whereas older generations are more likely to choose meeting locations based on the customer service they receive. Millennials are also more likely to turn to social media and blogs for reviews and ratings when evaluating a potential venue.

millennials 40

millennials Discount Survey Social Media 40

Associations Now

JULY 20, 2015

In a bit of news that could prove promising for membership-based associations, a new LoyaltyOne survey finds that rewards programs are more appealing to millennials than to older audiences. As Loyalty360 ‘s Jim Tierney puts it, millennials are “the most sought-after age group among loyalty marketers.”

millennials 40

millennials Discount Survey Price 40

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. ASAE Collaborate members use discount code “collaborate” for 100% off and Facebook Association Chat members use “assnchat” for the same discount. Granted, that’s only one-third, but what effect will this have on Gen Z’s desire to join or get involved with associations?

Strategy 281

Strategy Video Technology Education 281

Associations Now

FEBRUARY 2, 2016

If you’ve heard one story about those weird, wacky millennials, you’ve heard them all, right? Programmer Eric Bailey created a web browser extension to parody the heavy use of certain buzzwords like “millennials.” times that college students/millennials/”snake people” did the same thing in 2013.

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Associations Now

APRIL 11, 2016

In comments to Vice , the 26-year-old explained that the goal of the group is to highlight the influence of millennials as a voting bloc. The group charges $20 per year for membership, which comes with an array of discounts. The post An Association Just for Millennials? AYA sounds nearly as audacious as AARP probably once did.

millennials 40

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WBT Systems

JULY 24, 2018

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Another pointed to their new Young Professionals discount on membership dues.

Survey 150

Survey Marketing Certificate Education 150

Velvet Chainsaw

JANUARY 10, 2018

Will Millennials be joiners and conveners? Segmenting by age — like Millennials — can be divisive, and is rarely productive or effective. It’s not just Millennials who are changing, most of us are — and it turns out most of us like what they like. Who are some of your next audiences to attract? A Seat At The Table.

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Conference millennials Committee Maine 65

Jamie Notter

FEBRUARY 16, 2015

The Kindle version of When Millennials Take Over is now available for pre-order. We''re pricing it on the low-end for ebooks, $7.99, though we are still trying to see if we can pull off a discount special leading up to launch where we will sell it for $1.99 (I''ll let you know if that happens).

eBook 70

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Associations Now

APRIL 20, 2016

Associations Now reported last week about the launch of the Association of Young Americans , a startup nonprofit that Vice aptly dubbed “an AARP for millennials.” The post A Startup Strategy for Building a Millennial Membership appeared first on Associations Now. But Ben Brown is going to try, anyway.

millennials 40

millennials Strategy Recruitment Recruiting 40

Nimble AMS

DECEMBER 5, 2022

If you’re looking to build bridges with younger professionals , Gen Z and Millennial members are especially interested in mentoring opportunities. Consider involving volunteers as you plan your events by tasking them to guide the creation of a conference session or by asking them to lead an event session itsel f.

Member Engagement 126

Member Engagement Social Media Review Recruitment 126

EventMobi: Association Events

JUNE 26, 2023

You can segment your association members by: Known interests Length of membership Membership tier Level of engagement Demographic For example, with 75% of millennials actively avoiding phone calls, connecting by phone is a member engagement strategy that might be better used for the older members of your association.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Event Industry News

MARCH 10, 2020

A physical gift, which you can ‘touch and feel’, as opposed to an online discount code, helps your brand cut through the digital noise and be remembered,” says Vaishali Shah, Creative-ID. Print marketing is memorable and popular with millennials.

Marketing 88

Marketing Discount millennials Video 88

Socious

SEPTEMBER 23, 2016

They regularly publish helpful content on vacation destinations, give members travel discounts, and sell physical and virtual products through their online store. By providing skills development and job opportunities, your association could also help attract millennial members. 6 Ways Associations Can Compete.

millennials 100

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Higher Logic

SEPTEMBER 28, 2017

How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Your membership manager will likely drive member persona research, but don’t discount the rest of your team. In most cases, this information will be mainly demographics. The following questions can guide your search: How old are my members?

Member Experience 136

Member Experience United States Recruitment Recruiting 136

Associations Now

JUNE 21, 2017

Last week, we explored how millennials are increasing their engagement with organizations big and small. SGMP established a retired member category several years ago and offers a discounted dues rate of $25. And this week we turn our attention to older members who are thinking about retirement.

Committee 89

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Association Adviser

JULY 11, 2016

We don’t very often give Millennials the mic and ask them directly, ‘what’s important to you in life?’” In another surprise finding, just 3 percent of associations said they are posting videos of their presentations and sessions. We expect that percentage to rise strongly in the years ahead. “We

Committee 60

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Anyone born between 1981 and 1996 is considered a millennial. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

Marketing 52

Marketing millennials Email Marketing Social Media 52

Association Adviser

SEPTEMBER 19, 2013

Advertise merchandise and discounts: Hawk your next paid program or new association accessory with an Instagram photo. Incentivize following your organization on Instagram by offering discounts or promo codes available only to those who see it on Instagram.

Communications 60

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Associations Now

JUNE 22, 2016

For millennials, the benefit they seek most was clear: Jobs. It’s important to note that millennials, and gen X-ers as well, also ranked benefits like credentials, training, and networking highly, but these deliver, at best, an increased potential for job opportunities. Cite numbers.

millennials 75

millennials Discount Survey Member Engagement 75

Nonprofit Marketing Guide

FEBRUARY 4, 2011

Use the coupon code KIVI for a nice discount. The Agitator sums up a new donor survey on Millennial Donors. .&# In this 90-minute webinar presented this Monday, February 7th , and again on February 28th , I will cover how the right e-newsletters can inspire your donors to give more money and time to your good cause.

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Associations Now

MAY 5, 2017

Another association once sent an email with an incorrect discount code. Despite the popularity of new social media networks like Snapchat, millennials are still more likely to share content on Facebook than any other platform, reports Business Insider. ” She then followed up with a personal apology, which people appreciated.

Discount 57

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Association Success

DECEMBER 24, 2019

And does your organization have a discount for early-stage members? More than 40 percent of millennials, the largest generation in the workforce, believe the ability to work remotely is a priority when evaluating job opportunities. Is renewal easy to do? Source: Member Engagement and Loyalty Study from Community Brands.

Discount 72

Discount millennials Member Engagement Report 72

Membership Marketing

AUGUST 14, 2020

The data shows that associations showing increases in their overall counts over the past year are significantly more likely to consider dues discounts for first-year members to be very effective. Nevertheless, associations are still most likely to say that the most significant proportion of their membership consists of Baby Boomers (35%), 9.

Report 73

Report Marketing Recruitment Recruiting 73

Socious

DECEMBER 27, 2016

If your members are almost all Millennials, asking them who used a key for their roller skates will elicit crickets, but Boomer customers will ring in loud and proud, telling stories of how they wore them around their necks. You can do the same thing at your conference, meeting, or event. Encourage your vendors to do the same.

Social Media 100

Social Media Examples Discount millennials 100

Associations Now

JUNE 13, 2017

A new report reveals that millennials are extending business trips for a bit of vacation at a much higher rate than generations before them, creating a growing category of traveler. If you’ve ever been tempted to extend your conference trip to Las Vegas or Paris by a few days to take in the sights, you’re not alone.

Las Vegas 49

Las Vegas Marketing millennials United States 49

Sequence Consulting

MAY 21, 2022

Examples of hugely successful on-demand-type services include discounts, travel, insurance, content, and others. In short, the paradigm of membership, in general, is less appealing because it is less well-aligned to the daily experiences and ensuing preferences of today’s consumers, especially those who are younger. On-demand discounts.

Revenue 72

Revenue Discount Products Marketing 72

EventMobi: Association Events

SEPTEMBER 13, 2023

90% of millennial donors are motivated to give based on the mission rather than the organization. A positive relationship with your organization will inspire your members to refer their friends and colleagues. This organic connection is worth its weight in gold and can save you on big marketing costs. Making your brand stand out.

Member Experience 130

Member Experience Tips How To Software 130

Associations Now

MAY 13, 2015

will soon issue a follow-up to its “ Membership Matters: Lessons From Members and Non-Members ” study with a white paper that drills down into the generational differences among its survey respondents, with a particular focus on millennials. Just some variations on standard tactics: Discounts.

Discount 40

Discount millennials Education Survey 40

Associations Now

SEPTEMBER 16, 2013

Also: tips to bump up attendee numbers without having to discount. Don’t Discount the Alternatives. 9 Ways to Boost Lagging Event Registration W/Out Discounting Rates: [link] #assnchat #eventprofs #asae. The Washington Post asks GSA administrator Dan Tangherlini how the agency plans to rebound from a conference scandal.

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