Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149

Marketing Software Guidelines Email Marketing 149

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Membership meetups. Member surveys. 1 CMP credit.

Content 213

Content Strategy Revenue Education 213

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care?

Sample 130

Sample Email Marketing eBook Discount 130

CMA Solutions

JULY 21, 2022

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails?

Email Marketing 52

Email Marketing Marketing New Jersey Pennsylvania 52

Higher Logic

DECEMBER 13, 2018

Getting through the spam filter is a big factor in improving your email deliverability. As an email marketer, deliverability is foundational. We put together the Ultimate Guide to Marketing Automation , filled with more tips you can use to perfect your email strategy. Download your copy below!

Email Marketing 217

Email Marketing Content Tips Examples 217

Higher Logic

AUGUST 23, 2018

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. When you use marketing automation, you can improve all these scenarios, saving time on the manual tasks. What is your strategic plan for growing your marketing automation use?

Marketing 120

Marketing Content Tools Report 120

Nonprofit Marketing Guide

OCTOBER 20, 2021

I am sure a lot of you have heard that Apple’s new privacy policy will be just awful for us email marketers. Considering that the various Apple email clients (iOS Mail, macOS Mail, iPadOS Mail) had over 46% of combined email opens in 2020 , it is definitely something we need to pay attention to. Not up to speed?

Email Marketing 116

Email Marketing Newsletter Marketing Software 116

Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. Download the Ultimate Guide to Marketing Automation to see how this could work for your association.

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Signs to Look For : Reliance on Manual Data Entry : Are your staff members still manually inputting data that could be automated?

Technology 88

Technology Member Engagement Tools System 88

Nonprofit Marketing Guide

DECEMBER 22, 2011

Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. Email marketing and websites will be the most important communications tools for nonprofits in 2012, followed by Facebook; print (newsletters, direct mail); in-person events; and media relations/PR. I’ll share more in 2012!

Report 73

Report Social Media Email Marketing Communications 73

Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. This will look different depending on what tools you’re currently using.

Communications 174

Communications eBook Tools Member Engagement 174

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. AMS with souped-up CRM functionality.

LMS 150

LMS System Survey Email Marketing 150

WBT Systems

JULY 25, 2017

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Who regularly visited your website to read content or download resources? Who’s opened your email newsletter and clicked on links to content? Create a profile.

LMS 218

LMS Mooc Course Education 218

Nonprofit Marketing Guide

JANUARY 24, 2011

Is your collection of Nonprofit Marketing Guide e-books complete? When you register for a free membership with our Learning Center , you can download all four of these e-books at no charge: 2011 Nonprofit Communications Trends Report. The First 100 Days of Your New Nonprofit Marketing Job. Get Your Annual Pass Now.

Marketing 75

Marketing Email Marketing Social Media Communications 75

Associations Now

MAY 28, 2014

Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketing email, you may want to make it as short and sweet as possible. What email marketing trends have you seen lately? One takeaway: Brevity rules.

Email Marketing 40

Email Marketing Marketing Survey Report 40

Aaron Wolowiec

SEPTEMBER 29, 2015

The five steps: email marketing; website; publications; social media; and venue signage. Email marketing. Email is an effective way to reach a large group of people, and with email, you can provide event participants with directions about how to use the app. Publications. Venue signage.

Social Media 100

Social Media Email Marketing Tips Communications 100

Nonprofit Marketing Guide

JUNE 9, 2023

Magic Kingdom, FL Let’s get right to the most helpful articles, posts, and tips for nonprofit marketers. If you don’t have your email marketing a little automated, then you need The Ultimate Email Marketing Automation Guide now. Jungle Navigation Co. LTD Skipper Canteen.

Tips 75

Tips Marketing Email Marketing Class 75

Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Bloggers publish at least 70 million posts each month — and that’s just on WordPress.

Content 148

Content Newsletter Sample Video 148

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Education licensing. Offer a customization option.

Revenue 135

Revenue Certificate Education eBook 135

Nonprofit Marketing Guide

JANUARY 29, 2021

We’re finishing it off strong with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media image sizes, email marketing campaigns, our communications trends report, and more. I hope you had a great week. Others Not So Much.

Communications 92

Communications Sample Email Marketing Social Media 92

Nonprofit Marketing Guide

JANUARY 14, 2020

It’s free to download. Nonprofits are not adopting best practices for email engagement, which could soon result in major failures in their ability to use email successfully. I am also presenting a free webinar on Thursday, January 30 on the Trends Report results.

Report 47

Report Communications Email Marketing Social Media 47

Association Success

OCTOBER 8, 2020

From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. Download it now. By getting comfortable with the unknown, your association will be more prepared to adapt to whatever the future holds. . Leverage technology to reach a wider audience .

How To 148

How To Proposal Process Analysis 148

GrowthZone

APRIL 23, 2020

Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. DOWNLOAD] 4, free, white-labeled articles you can send. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. Chamaileon.io : Free plan for email design editor tool.

Resources 158

Resources Software Video Class 158

Nonprofit Marketing Guide

DECEMBER 9, 2020

In addition to lecture-style training webinars on the topics most important to you like email marketing and social media, we also have two new training formats: the Master Class and the Jump Starters. 365 days of webinars, workshops, downloads, courses, and support for only $599. NEW for the 2021 All-Access Pass! Master Classes.

Class 112

Class Sample Discount Communications 112

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 78

Marketing LMS Social Media Course 78

Nimble AMS

MARCH 30, 2023

An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns. Increase efficiency.

Software 131

Software Member Experience Association Management Technology 131

Optimist Consulting

MARCH 26, 2014

It was a really informative read; I encourage you to download a copy. Interestingly, 70% of respondents offer special interest group or segmented emails, so it is a case of the web catching up with email marketing. To download a free copy of the report please visit the MemberWise site.

Report 100

Report Social Media Member Engagement Email Marketing 100

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters. Email marketing is one of the most effective digital marketing channels available.

Content 134

Content Social Media Newsletter Video 134

Nonprofit Marketing Guide

OCTOBER 6, 2021

The report also shared: Where subscribers engage with email and how email client popularity impacts your email strategy and execution. How subscribers engaging with email, including how long they spend reading an email and early trends on Dark Mode. Download your copy now. .

Report 110

Report Strategy Marketing Email Marketing 110

Nonprofit Marketing Guide

OCTOBER 12, 2021

That includes this week’s Measurement Dashboard Jump Starter and next week’s Four Online Marketing Campaigns That Get Measurable Results Master Class. Four Online Marketing Campaigns That Get Measurable Results Master Class. Email Marketing Trends for Nonprofits for 2022. Get Your Pass Now. Get Your Pass Now.

Communications 86

Communications Class Email Marketing Course 86

Nonprofit Marketing Guide

DECEMBER 8, 2020

Email List Building. Only 7% of nonprofits report using a quiz as an email list builder. Only 27% require email registration in order to access some kind of gated content, like a special download. Email List Engagement. Only 25% of nonprofits have a welcome series for new subscribers of at least three emails.

Email Marketing 84

Email Marketing Survey Social Media Report 84

Nonprofit Marketing Guide

JULY 1, 2020

Here’s what’s happening this month at Nonprofit Marketing Guide…. Access our webinars, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $599. Next week, Kivi will discuss how you should try a “100 Days” theme and will also get into some email marketing tips later in the month.

Discount 89

Discount Content How To Newsletter 89

Membersuite

OCTOBER 21, 2022

If, for example, in the coming months or years, your association collects additional member engagement data, virtual attendee data, email marketing data, or online learner data, the data warehouse will be able to handle its storage and analytics. Drive Revenue and Provide a Major Competitive Advantage.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

JUNE 10, 2022

Marketing Automation: Best Practices. Correlation doesn’t always equal causation, however, better marketing automation capabilities are strongly correlated with better market performance. Presenter: Abi Abraham-Ajayi, Senior Consultant, Marketing Automation, fusionSpan. Tue 6/14 at 11 a.m. CAE credits. CAE credits.

Arlington 39

Arlington Revenue Content Technology 39

Higher Logic

DECEMBER 19, 2019

Liz Palm | Marketing Director, Protech Associates. If you’re automating your email marketing communications, you’re using AI. By building it into our tools, like marketing automation , for example. Download the 4-step guide on creating and leveraging personas: Persona Development for Association Marketers resource.

Tips 156

Tips System Tools Technology 156