Higher Logic

JANUARY 24, 2019

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Download articles or other content.

Communications 209

Communications Software Member Engagement Strategy 209

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Higher Logic

MARCH 9, 2016

Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. From our analysis, we found that, overall, organizations have a 22 percent member renewal rate.

Member Engagement 120

Member Engagement Content Tools Analysis 120

MemberClicks

NOVEMBER 1, 2024

Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.

Content 52

Content Marketing Social Media Newsletter 52

Associations Now

APRIL 5, 2017

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences. But the work they do needs to benefit the volunteer as well as the organization.

Member Engagement 99

Member Engagement Committee Review Project 99

.orgSource

FEBRUARY 4, 2025

Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve member engagement, and leverage data for growth.

Technology 88

Technology Member Engagement Tools System 88

EventMobi: Association Events

MAY 1, 2024

Selecting the best event technology for your association is crucial for creating engaging events and meetings for your members. But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Download the Event Technology Buyer’s Guide for Associations now.

Technology 264

Technology How To Case Study Price 264

Higher Logic

NOVEMBER 12, 2019

To learn more about mentoring programs, download our tip sheet: 11 Steps to Start a Successful Mentoring Program. Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth.

Tools 205

Tools Recruiting Recruitment Strategy 205

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. 72% conversation rate for an unanswered thread automation rule email asking select members to respond to threads without replies in the community. Introduced marketing automation , powered by Informz. An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

Socious

OCTOBER 24, 2016

While we’ve already shown you how you can use member engagement analytics to address member retention and other membership related priorities, you may be leaving money on the table if you stop there. Another, less common, use for member engagement data is to bring more money in to your association.

Member Engagement 100

Member Engagement Revenue Recruiting Recruitment 100

Higher Logic

JUNE 5, 2020

Marketing (45%). Over 50% of External Communities sit in either Customer Support, Marketing, or Product groups, while a smaller handful sit in External Communications, Operations, Learning & Development, Knowledge Management. 28% of communities have formal advocacy and member leadership programs. staff members.

Cost 272

Cost Analysis eBook Report 272

GrowthZone

OCTOBER 10, 2022

In the Success Competition entry form, we asked “Explain how using ChamberMaster or GrowthZone software has benefited your chamber and/or members.” Responses relating to member engagement included: “Since using GrowthZone, we have seen an increase in revenue since members can now conveniently pay online.

Member Engagement 78

Member Engagement Guam Software Revenue 78

Higher Logic

MARCH 6, 2018

Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. As activity increases, so does member engagement. Are your executives expert networkers? Don’t See Value.

How To 266

How To eBook Software Library 266

Optimist Consulting

MAY 13, 2015

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. Many membership bodies only use the phone when chasing for renewals – which is a missed opportunity to cut through the information overload to reach and then engage members. Download my presentation.

Marketing 100

Marketing Member Engagement Communications 100

Optimist Consulting

MAY 13, 2015

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. Many membership bodies only use the phone when chasing for renewals – which is a missed opportunity to cut through the information overload to reach and then engage members. Download my presentation.

Marketing 100

Marketing Member Engagement Communications 100

Optimist Consulting

MAY 13, 2015

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. Many membership bodies only use the phone when chasing for renewals – which is a missed opportunity to cut through the information overload to reach and then engage members. Download my presentation.

Marketing 100

Marketing Member Engagement Communications 100

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools Report eBook Learning Management System 258

Association Adviser

FEBRUARY 15, 2019

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. So how can you go about leveraging mobility strategies to gain traction in member engagement?

Member Engagement 87

Member Engagement Strategy How To Handbook 87

Freestone

OCTOBER 15, 2024

Download now An introduction to AMS + LMS integrations Let’s start with the basics. Association management software (AMS) typically houses most contact information of your association’s members, along with data like when membership began and renewal date. Continue reading to learn more. Read our success story today.

LMS 73

LMS Course Software System 73

Smooth The Path

JANUARY 8, 2018

How do you radically grow member engagement? How do you develop member engagement in a way that makes your members feel great? How do you improve member retention even after your renewal plan has plateaued? VPs of Marketing. Association professionals with an interest in member engagement.

Member Engagement 60

Member Engagement Report Strategy Marketing 60

Nimble AMS

DECEMBER 6, 2024

Member comfort level of AI by generation Generation Z is the most comfortable with organizations using AI, but how do the rest of the generations compare? With the right AI solutions, your organization can deliver a personalized member experience and offer the latest membership benefits. Download now Read our free guide today.

millennials 111

millennials Tools Technology Social Media 111

Higher Logic

AUGUST 23, 2018

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. You’ve seen subscriber engagement increase with targeted subject lines, but crafting unique messages takes so much time and forethought. Automation improves your marketing.

Marketing 120

Marketing Content Tools Report 120

Nimble AMS

MAY 19, 2021

Here’s a recent story of how one of our clients is expanding member engagement using Nimble Communities. It’s built on the Salesforce Community Cloud platform and provides the collaboration capabilities associations need to drive continuous member engagement, improve member loyalty, and ultimately grow revenue.

Member Engagement 78

Member Engagement Case Study Software Content 78

Nimble AMS

MAY 16, 2024

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing?

Marketing 81

Marketing How To Discount Tips 81

YourMembership

DECEMBER 6, 2011

In this social membership podcast David Sieg, vice president of strategic marketing for YourMembership.com, explains why having an integrated solution is essential to the success of your member organization and what role public online communities like Facebook play in your marketing strategy. Download mp3 | Social Membership.

Membership Management 150

Membership Management Software Social Media Price 150

Spark Consulting

DECEMBER 5, 2016

In the monograph, 13 association pros (including me) share their thoughts about the future as relates to topics like member engagement, online learning, culture, innovation, membership models, growth, M&A in the AMS space, and change management.

Innovation 150

Innovation Member Engagement Association Management Leadership 150

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. Align Your Staff for an Effective Member Communications Schedule. Read more: 3 Ways to Strengthen Communication Using Smart Member Data.

Communications 174

Communications eBook Tools Member Engagement 174

Higher Logic

FEBRUARY 28, 2019

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. If You Want to Fill Seats, Fill the Gaps in Your Event Strategy.

Tools 208

Tools LMS eBook Resources 208

Higher Logic

APRIL 25, 2019

Giving attendees access to an agenda through your mobile app prior to an event, such as an annual conference, can help drum up excitement and drive more people to download it. Get the buzz going in your online community by offering rewards to customers or members who download and use the app.

Massachusetts 226

Massachusetts Social Media Conference Newsletter 226

Higher Logic

JUNE 26, 2020

To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. New members receive a series of emails from them over their first six months of membership. Campaign #2: Engaging Current Members. Personalized member communication.

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

Mariner Management

JUNE 23, 2020

Take a look at the 2019 Chapter Benchmarking Report and research on member engagement. Factor in the constraints on large association meetings and combined with the research, we see all signs point to local as an engagement opportunity. Member Engagement and Loyalty Study by Community Brands. Download the slides.

Member Engagement 62

Member Engagement Recruiting Recruitment Education 62

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Review 259

Review Raleigh Education Class 259

Jamie Notter

JUNE 18, 2015

But it’s unlikely that your passionate involvement was a result of slick marketing or a clever pricing strategy. Could it be because we’ve been thinking about engagement all wrong? Download your free copy of Leading Engagement from the Outside-In: Become an Indispensable Partner in Your Members' Success , at [link].

Member Engagement 70

Member Engagement Price Resources Strategy 70

Association Adviser

NOVEMBER 7, 2018

In addition to the webinar recording , you can download the webinar slides and read a loose transcript of the question and answer session held at the end of the recording. The post Webinar: A Balanced Approach to Member Engagement appeared first on Association Adviser.

Member Engagement 60

Member Engagement Communications Resources Examples 60

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 233

Revenue Education Survey Strategy 233

YourMembership

MAY 8, 2015

Your organization and your members are not the customer, you are the product. Your presence gives them credibility, marketability and ultimately adds value to their brand, not yours. But that doesn’t mean they are not a useful component of your overall engagement strategy. Join Elizabeth Weaver Engel, M.A.,

Member Engagement 150

Member Engagement Tools Software Cost 150

Nimble AMS

DECEMBER 10, 2023

As we approach the end of 2023, we want to thank you for reading our blog , downloading our resources, attending our webinars, and meeting us at events. Member experience Is your association reaching its members? Perhaps you’re in the market to purchase a new AMS, or maybe you want to see how your AMS stacks against the rest.

Software 145

Software Member Experience Tips Association Management 145