Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. It covers strategy, tactics, technology, AI and more in a post, not a download. Member surveys. Membership meetups.

Content 213

Content Strategy Revenue Education 213

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. You’ve got a customer or member database that holds all your member information.

Marketing 149

Marketing Software Guidelines Email Marketing 149

Nimble AMS

DECEMBER 6, 2024

Member comfort level of AI by generation Generation Z is the most comfortable with organizations using AI, but how do the rest of the generations compare? With the right AI solutions, your organization can deliver a personalized member experience and offer the latest membership benefits. Download now

millennials 111

millennials Tools Technology Social Media 111

Higher Logic

JULY 27, 2017

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. File Library Views and Downloads.

Content 136

Content Marketing How To Library 136

Higher Logic

MAY 29, 2020

An online community opens a window into your members’ interests, wants, needs, and pain points. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Objection 1: Price. Example: “X platform is cheap/free. Why don't we use that?”.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you? That’s where you should improve.

Marketing 149

Marketing Email Marketing Content Software 149

MemberClicks

NOVEMBER 1, 2024

Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.

Content 52

Content Marketing Social Media Newsletter 52

Higher Logic

NOVEMBER 12, 2019

To learn more about mentoring programs, download our tip sheet: 11 Steps to Start a Successful Mentoring Program. Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth.

Tools 205

Tools Recruiting Recruitment Strategy 205

Nimble AMS

DECEMBER 10, 2023

As we approach the end of 2023, we want to thank you for reading our blog , downloading our resources, attending our webinars, and meeting us at events. Member experience Is your association reaching its members? Download now It’s beginning to look a lot like the New Year!

Software 145

Software Member Experience Tips Association Management 145

Nimble AMS

DECEMBER 14, 2020

How can you make sure your members stick around? Download our success kit for the top resources you need to boost member retention. A recent study on member engagement by Community Brands shows that members place increasing value on having ways to connect and learn year-round. Get the kit.

Member Experience 78

Member Experience Member Engagement Content Resources 78

Higher Logic

FEBRUARY 28, 2019

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Event management tools can boost attendance by adding value to the member experience. Educate, Educate, Educate: Events & eLearning.

Tools 208

Tools LMS eBook Resources 208

Association Analytics

JUNE 21, 2023

When you don’t know what’s going on with your members, what is important to them, what events they attend or products they buy or where they’re located, you’re losing out on key opportunities to connect and ultimately make your members’ experience a great one. Solution : The solution to this challenge is pretty simple.

Report 319

Report Team Course Member Experience 319

Higher Logic

OCTOBER 8, 2018

After all, online communities exist to help people forge meaningful connections, so shouldn’t your members be able to do that from any screen or mobile device? Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience. Answer: resounding ‘YES’]. From there….

eBook 109

eBook Directory How To Member Experience 109

Nimble AMS

MARCH 30, 2023

An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. If your organization wants to improve staff processes, enhance the member experience, and boost your ROI, choosing an AMS will give you a competitive edge.

Software 132

Software Member Experience Association Management Technology 132

Higher Logic

JUNE 26, 2020

To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. This targeted, personalized approach has been especially successful at engaging and recruiting more members under age 35. Campaign #1: Onboarding New Association Members.

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

Higher Logic

JUNE 13, 2019

Marketing (48%). While you’re at it, download the full State of Community Management Report. The analysis that goes along with these stats is worth a read and will help you wrap your mind around how organizations can use community to center themselves around their members or customers. Lower support costs (52%).

Strategy 195

Strategy Report Team Cost 195

Nimble AMS

SEPTEMBER 8, 2022

According to Salesforce research, innovation is necessary as member expectations continue to evolve. In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . But how can your association adapt to changing member expectations?

Organization 114

Organization Massachusetts Revenue Survey 114

Nimble AMS

JANUARY 23, 2023

Three strategies to promote your new AMS purchase Are you ready to get staff, members, and key association stakeholders e xcited about your new AMS? After you’ve purchased your new technology, you’ll want to share the goals of the AMS project and the expected outcomes for your organization and your members. Member login portal.

How To 115

How To Software Social Media Member Experience 115

YourMembership

MAY 8, 2015

No matter how you look at it, the level of engagement each individual member experiences is a major indicator of whether or not they will renew with an association. We have all heard that a member is most at risk of not renewing during their first year. Join Elizabeth Weaver Engel, M.A.,

Member Engagement 150

Member Engagement Tools Software Cost 150

Aptify

JUNE 25, 2024

What strategies will you use for recruiting new members? Download here Let’s look at some proven tips for membership recruitment. Identify and research the different segments of your target membership market – for example, students, early career, mid-career, executives, and professionals in transition.

Organization 138

Organization Recruiting Recruitment Software 138

Nimble AMS

OCTOBER 9, 2024

Most recently, Salesforce announced Agentforce , a Generative AI feature to support staff tasks in marketing, service, and e-commerce, boosting the user experience and efficiency. Take your member experience from average to exceptional! With the right technology, the member experience should be user-friendly and easy.

Las Vegas 132

Las Vegas Member Engagement Tools Member Experience 132

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 233

Revenue Education Survey Strategy 233

Aptify

JANUARY 27, 2022

Insights from this data can help your entire organization make more informed decisions, streamline your operations , anticipate future organizational and member needs, and deliver a better overall member experience. Marketing . The ability to view, filter, sort, and download detail-level data for every chart.

Software 136

Software Membership Management Certificate System 136

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Here are the top five member priorities to get you started: . 49% of members report a code of ethics as their most important member priority.

Leadership 112

Leadership FAQ Member Engagement Member Experience 112

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

Strategy 169

Strategy Social Media Discount Resources 169

Higher Logic

SEPTEMBER 18, 2018

But with marketing automation, getting feedback can be easy. There’s plenty of evidence and ways to track performance with marketing automation. Survey results ARE helpful in that they’re generalizable and can be applied across the board, so you improve the overall member experience. Send a user-feedback survey.

Tips 120

Tips Survey Newsletter Member Experience 120

Nimble AMS

DECEMBER 27, 2022

What types of members participate in continuing education? The answers to these questions can help improve the member experience for everyone who joins your organization. . You can gather data from forms, cloud storage, association management software, or marketing programs. Improve the member experience .

Association Management 128

Association Management Software How To Analysis 128

Higher Logic

MARCH 19, 2019

Even if you have lurkers , they could be downloading resources and logging in like crazy – totally valuable from a potential advertiser’s perspective. On top of that, you can use marketing automation to retarget advertisements. Read more: Why You Should Be Segmenting Your Members By Data Rather Than By Type.

Revenue 191

Revenue Tips Massachusetts Certificate 191

Nimble AMS

NOVEMBER 16, 2023

Read our blog for tips to deliver a powerful online community and enhance member connections. Are you ready to drive member engagement? Check out our free infographic for five steps to leverage an online member community. Download now. Empower members to connect, learn, and engage with a customized mobile app.

Member Engagement 126

Member Engagement Member Experience Social Media Recruiting 126

Higher Logic

MAY 9, 2017

They’ll also help ensure members are paying attention and committed to learning, not just getting through the course to download a certificate. Online community software is one popular option because it provides more ways for students to interact and share their knowledge than almost any other type of platform on the market.

Learning Management System 220

Learning Management System System LMS Software 220

MemberClicks

APRIL 3, 2025

If you want to build an online community and create an award-winning member experience from start to finish, you first have to understand what a membership funnel is. For example: First, you ask for their email in exchange for a free download. What Is a Membership Funnel? Stage 3 Conversion Next up, you convert.

How To 52

How To Software Content Review 52

GrowthZone

JANUARY 14, 2020

In fact, Millennials prefer to pay for experiences vs. paying for things. Download a copy of the association-specific version of. It’s the ideal marketing piece to engage prospective members. In 2020, you need to consider the member experience. He is on the faculty of the U.S.

Social Media 122

Social Media millennials Class Content 122

Nimble AMS

APRIL 27, 2023

If your association wants to experience the Salesforce culture, this event is the place to do it. Your organization will have the opportunity to witness the entire Salesforce ecosystem in action, from Tableau Analytics to Marketing Cloud. Download our free toolkit: Salesforce for Associations. Download now

DC 109

DC Innovation Class Washington 109

Association Analytics

MARCH 14, 2022

Start with a Modeling Workshop and invite subject matter experts from your organization who interact with your members (e.g. membership, philanthropy, finance, marketing, events). Optimize marketing campaigns to better target messages. Brainstorm a list of activities you want to include in your engagement score.

Course 169

Course Examples Review Revenue 169

Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Don’t just settle with adding your member’s first and last name to your next event promotional email. Read our blog for more tips. Here’s how to get started: 1.

How To 107

How To Discount Member Engagement Social Media 107

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Price Newsletter Technology 195

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. Download now

Strategy 120

Strategy Member Engagement Software Tips 120