Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. Combined with marketing automation, your community can not only help you gather insights, it can further business goals, improve the member experience, and move leads through your funnel more effectively.

Marketing 198

Marketing eBook Content System 198

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships. Good humans.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Strategy 184

Strategy Marketing Tips Social Media 184

Nonprofit Marketing Guide

SEPTEMBER 7, 2021

A new report by App Annie takes us through the last 10 years of social media usage around the world and it’s interesting to see the landscape change from text to images to video. Download the full report: [link]. See Which Social Media Channels See the Most ROI? New Data + Expert Tips].

Social Media 87

Social Media Video Report Tips 87

Nonprofit Marketing Guide

FEBRUARY 8, 2024

“What should I post on social media?” is one of the top questions nonprofit marketers ask. To help answer that question and to see if it lines up with best practices, we asked nonprofit communicators to tell us how often you share different types of content on social media.

Social Media 106

Social Media Content Survey Report 106

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Education Marketing Course 150

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

GrowthZone

JULY 31, 2017

Frank Kenny explains how to post to social media even when you’re too busy. Are you sometimes so crunched for time that you fail to post to social media when you meant to? But that doesn’t mean your social media content shouldn’t get posted. for 30+ ideas for what to post on your association’s social media.

Social Media 94

Social Media Tips Tools System 94

Higher Logic

APRIL 12, 2018

The Problem with Using Public Social Media Platforms. On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. Weigh the Benefits of Social Media with Privacy and Data Risks.

Organization 143

Organization Social Media Maine Revenue 143

GrowthZone

JULY 30, 2019

Keep your association’s social media feeds active with these 23 ideas for your August social media schedule. Download the must-have elements. of great association marketing plans ». Here’s How to Use Social Media. Monthly Observances. Family Fun Month. Peach Month. Black Business Month.

Social Media 45

Social Media Marketing How To 45

Nonprofit Marketing Guide

JULY 5, 2022

Earlier this year, we shared Five Big Trends in 2022 for Nonprofit Social Media , but today I want to give you a heads up about some more things that could change the way you use social media: Short form, vertical video (like what’s used on TikTok and Instagram/Facebook Reels) will continue to rise in popularity.

Social Media 86

Social Media Newsletter Video Tips 86

Higher Logic

MAY 29, 2020

Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. Objection 2: Social Media.

Social Media 254

Social Media Member Engagement Tools Revenue 254

GrowthZone

AUGUST 18, 2021

You would scour newspapers, social media, trade journals, and other sources for hours, looking for people and businesses that should be members of your organization. That’s why you need to learn about— and start using—marketing automation. GrowthZone has a built-in marketing automation module. by Frank Kenny.

Marketing 148

Marketing Social Media System Price 148

Nimble AMS

DECEMBER 6, 2024

Download now If so, how do you use this powerful tool to meet your members needs while making them feel safe? Member comfort level of AI by generation Generation Z is the most comfortable with organizations using AI, but how do the rest of the generations compare? Read our free guide today.

millennials 109

millennials Tools Technology Social Media 109

GrowthZone

SEPTEMBER 18, 2017

When it comes to spending time marketing your association on social media channels, it’s easy to “save it for another day.” Download “Social Media Survival” for. People turn to social media for information. According to Nielsen , Americans spend an average of 5-6 hours/week on social media.

Social Media 83

Social Media Tips Software Tools 83

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Examples Tools Content 169

Associations Now

APRIL 14, 2017

Recent research from a leadership development firm finds that CEOs who use social media are stronger than others in six positive leadership behaviors. Not every CEO is savvy on social media, but the ones who are often have a lot of other traits considered desirable in leaders. 46 percent stronger at influencing others.

Social Media 88

Social Media Leadership Analysis Report 88

Nonprofit Marketing Guide

DECEMBER 28, 2022

Today I share all of the research I did on social media this year in: What Nonprofits Need to Know About Social Media. This was the bonus download for our popular webinar Social Media Trends for Nonprofits in 2022 and will only be available to download for free until January 2nd. DOWNLOAD NOW.

Social Media 81

Social Media Discount Content Strategy 81

Nonprofit Marketing Guide

MARCH 14, 2023

In last week’s webinar on social media trends, we mentioned that no matter what platform you are on or whatever algorithm changes the social media companies throw at you, if you focus on earning trust and influence then you’ll be fine. You can save the image below or download the pdf.

Social Media 90

Social Media How To Video Tips 90

Nonprofit Marketing Guide

AUGUST 18, 2021

If you have just gotten into to the wild world of nonprofit marketing, check out the resources below to get you started off on the right foot. (If Quick and Dirty Marketing Plans. The First 100 Days of Your New Nonprofit Marketing Job. Updated data on how often nonprofits post to the various social media platforms.

Resources 124

Resources Marketing Library Social Media 124

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Download our free success kits below. An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. You have done the groundwork… your organization is online in all the right places, ensuring your target market is aware of its existence. Social media is no different. Again, social media is no different.

Social Media 74

Social Media Proposal Content Marketing 74

Spark Consulting

JULY 2, 2014

Do you know the content marketing 4-1-1 ? MGI’s 2014 Membership Marketing Benchmark report is out. One, you should download it ASAP. Two, Associations Now has been doing a series of posts on the results, and I love the point of this one: “ you have to eat your vegetables.” ” Yep.

Social Media 150

Social Media Innovation Survey Leadership 150

Spark Consulting

APRIL 19, 2013

I know it’s a little late, but I was busy launching the new whitepaper on associations and CRM last week (you have downloaded your free copy , right?). Susan Etlinger of Altimeter Group presented a great keynote on the concept of measuring social media results. It’s my Top 5 from digitalNOW. I smell a trend!

Social Media 150

Social Media Library Washington Innovation 150

YourMembership

DECEMBER 6, 2011

Membership Management Software + Social Networking. December 6th, 2011 | Posted in Social Media and Business Trends. What’s the point of social networking for member-centric organizations? Download mp3 | Social Membership. Smith is the Director, Inbound Marketing at YourMembership.com.

Membership Management 150

Membership Management Software Social Media Price 150

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149

Marketing Software Guidelines Email Marketing 149

Thanks For Playing

DECEMBER 12, 2012

The world's most awesome 12 word social media policy (h/t to the SocialFish) Is a network mindset (Beth Kanter) the solution to your Board succession woes ? The year end lists are already starting, and this is a good kick off: epic marketing failures. "Linear thinking is useless in a non-linear world." Want to be a great leader?

Social Media 150

Social Media Class Price Tips 150

Higher Logic

APRIL 25, 2019

Giving attendees access to an agenda through your mobile app prior to an event, such as an annual conference, can help drum up excitement and drive more people to download it. Get the buzz going in your online community by offering rewards to customers or members who download and use the app. Monitor social media feeds + hashtags.

Massachusetts 226

Massachusetts Social Media Conference Newsletter 226

EventMobi: Association Events

JUNE 19, 2024

We would have them actually upload them in the app and then we get all their photos immediately… So we cut out social media completely and just focused on having people engage more in the app and share their experiences.” This enables her to source inspiration from diverse people representing the event’s target audience.

Strategy 257

Strategy Tips Boston Social Media 257

GrowthZone

JUNE 7, 2017

At the recent ASAE Membership, Marketing, and Communications Conference, the opening keynote speakers shared some simple, yet eye-opening thoughts on associations, marketing, and members. Download the Social Media Survival Infographic for. 30 Quick and Clever Social Media Posts for Associations.

Marketing 83

Marketing Social Media Conference Communications 83

Higher Logic

FEBRUARY 21, 2020

Your customers likely interact with you almost entirely online (as they do things like submit support tickets, tag your business profiles on social media, or visit your website), making evaluating your customers’ digital experience a key step on the road to improving it. It's free to download: Is this true for you?

eBook 286

eBook Tools Products Review 286

Reid All About it

OCTOBER 12, 2012

He’s offering a free Kindle version of his book, 10 Ways to Be a Better Learner – but today is the last day to download it, so chop chop! Content marketing sounds so smart in theory, but how the heck do you get it done when everyone on staff is already stretched thin. If reading isn’t your thing (gasp!), This could happen to you!

Social Media 150

Social Media Content Class Team 150

Nonprofit Marketing Guide

JUNE 14, 2022

We know how frustrating it is trying to keep up with changes made on social media so we did the research for you and put it together in a 30+ page e-book. This was originally a bonus from the webinar Social Media Trends for Nonprofit Communicators in 2022 , but we’re making it available to everyone for a limited time.

Social Media 61

Social Media Newsletter Tips Communications 61

Higher Logic

JULY 2, 2019

Customers will find other ways to be heard, whether through social media, third-party review sites like Capterra or G2 Crowd, or angry calls and emails. C onsider that customer complaints on social media are already public. Improve market placement. M ore importantly, you lose the opportunity to get insight.

Social Media 44

Social Media Review Products Communications 44

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. But nonprofit email marketing can be complicated! But nonprofit email marketing can be complicated! Segment your list, which is an essential email marketing strategy to increase engagement.

Email Marketing 103

Email Marketing Resources Tips Marketing 103

Nonprofit Marketing Guide

MARCH 28, 2024

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. This is your nonprofit marketing professional development home online— that’s it.

Communications 95

Communications Marketing FAQ Class 95

Reid All About it

NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. CMP credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370