Are Your Exhibitors Engaging Enough?
Elevating Engagement
SEPTEMBER 22, 2023
This past weekend, I went to a giant tradeshow and observed hundreds of exhibitors in action, trying to engage passersby. Most exhibiting organizations spent a lot of money on booth space, amazing exhibits, signage, samples, discounts, and collateral materials. However, despite all this investment ahead of the show, most exhibitors were still missing the mark on engagement.
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