Have It Your Way
Spark Consulting
JULY 3, 2024
Almost 14 years ago, I addressed a question first raised by Jeff Dc Canga: How will we manage the change from a pre-set package of options (membership) to an individually negotiated exchange of value? In that original post, I addressed issues of consumer expectations around mass personalization and customization, the concept of “cafeteria” membership, deciding whether or not to gate content, and the necessity of the occasional sacred cow barbecue.
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