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Innovating for the Future of Associations As we step into 2025, associations are facing a pivotal moment. The acceleration of digital transformation, changing workforce expectations, and new competitive forces have reshaped the landscape. Organizations that embrace Association 4.0 a concept introduced in 2018are those that will thrive by prioritizing innovation, agility, and strategic execution.
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If youre a seasoned nonprofit fundraiser, you know that prospect research is critical for securing high-impact donations. Whether youre launching a capital campaign, soliciting annual fund contributions, or expanding your nonprofits planned giving program , youll need to gather lots of information about individual prospective donors to cultivate their support and make requests theyll be receptive to.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
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