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We created this guide for any organization looking to implement a membership model. Over the past decade, we’ve helped thousands of membership organizations successfully set up and grow their members. This guide contains everything we’ve learned. If.
When it comes to online communities, the best offense is not a good defense. Why? Because playing defense might protect you, but it won’t grow your community. The truth is that online communities are doing well (really well). Last year alone, communities generated a 2,374% increase in return on investment (ROI), according to the State of Community Management 2018 Report.
At the end of one of the phases of our culture consulting , we help clients create a “ Culture Playbook.” It’s basically a list of things they will do inside their organization to either change or protect specific aspects of their culture, in order to ensure ongoing success. The Culture Teams we are working with usually create an initial list of about 50 different plays, which cover a huge range of activities in terms of both level of effort and level of impact.
Your members-only events offer a powerful membership benefit. At the same time, hosting events open to non-members are just as powerful for increasing your association’s membership. Think about it: What better way to showcase your association’s value to prospective members than by inviting them to meet your members and experience your association’s value up close?
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Who do you consider to be your members? That seems like an easy question: “Anyone whose dues are current,” right? But if you dig a little deeper, it quickly gets a lot more complicated. Do you offer a grace period? Are there ways to pay other than money? What about the people in your profession or industry who haven’t paid? What about the people who support those in your profession or industry?
When you collect useful student feedback on online courses, you can confidently assess and improve the effectiveness of your e-learning programs. However, you need the right type of feedback. Too often, feedback tools elicit useless information because they ask the wrong questions. Good feedback gives you the data you need to improve courses yourself and to make a case for hiring professional instructional designers to develop courses.
When you collect useful student feedback on online courses, you can confidently assess and improve the effectiveness of your e-learning programs. However, you need the right type of feedback. Too often, feedback tools elicit useless information because they ask the wrong questions. Good feedback gives you the data you need to improve courses yourself and to make a case for hiring professional instructional designers to develop courses.
In this post I’m going to show you some of the most effective uses of hashtag campaigns I’ve seen, and how to find the best hashtags for your audience.
As has been discussed at length, for a number of years – the viability of associations is under attack and the relevance of many associations is in question. Although that may be the headline, I believe the real issue at hand is the fact that many associations have yet to evolve with the Digital Age and adapt their value proposition. Allow me to draw a comparative line.
The weekly list of free educational events and resources for the association community… The Atlantic takes a look at the death of higher education due to declining enrollment. As a result, many colleges are turning their attention to the adult/lifelong learning market—the same market associations serve. A few years ago I came up with some crazy ideas about how associations could transform higher education.
Today, in-person courses and multi-day conferences are the top two leading learning formats for association members, according to our 2017 Member Professional Development Study. Trailing slightly behind is online learning and webinars, with online taking the number two spot for Millennial learners. Considering today’s learner consumption habits, how can you offer your members the learning.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
“Engaged members renew. Disengaged members don’t.” If you’ve been around the association industry for more than a few minutes, you’ve undoubtedly heard at least one membership professional say that. Volunteerism is a MAJOR opportunity for engagement. But as we’ve discussed continually throughout this Membership 101 series, engagement, like brand, is defined by your audiences, not by you.
The request for proposal you send to learning management system (LMS) providers is only as good as the process you use to develop your LMS requirements. If you don’t accurately and completely identify and prioritize your real needs during that process, your new LMS will fall short of expectations. Before you even think about creating a request for proposal (RFP), you must spend time on the LMS requirements gathering and analysis process.
I’ve found that nonprofit Facebook Groups are a great way to network with members of other nonprofits. They can also help answer those sticky questions that you just can’t Google the answer to. That’s why I’ve created this list of the top 28 nonprofit Facebook Groups, so you know where to go.
In today’s digital world it can be hard to know which resources to rely on, especially when there’s new stuff coming out all the time, and there’s so much pressure to constantly consume. How can we keep up with the technology world but also filter out the things that aren’t useful? Since we live in a review economy, you’re probably used to checking out what other people say about a restaurant, book, etc. before you buy it.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Millennials are the most abundant generation in today’s workforce yet represent the smallest percentage in most professional associations. As I was conducting my research as to why this was the case, I noticed several glaring statistics that should be taken into account when developing and executing a membership development program. Social Responsibility : 80% of millennials will more likely use products/services from a company that supports a cause they care about, but 75% of millennials will d
Is there anything more satisfying than crossing off an item on your to-do list? Whether you color-code your checklist, or you’ve ditched paper for an electronic checklist, many would say, “No, there isn’t anything more satisfying.” There are many different types of checklists – chores, vacations, dating. Then, there’s our work checklists. You probably have.
The weekly list of free educational events and resources for the association community… In a recent post, the American Alliance of Museums asks, “ Is ‘tax-exempt’ becoming a dirty word? ” They point to a series of articles documenting “changing attitudes towards nonprofits in general and museums in particular.” Although the article is written for a museum audience, as 501(c) cousins, associations also need to keep an eye on this issue.
Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Here are 10 real-life examples of organizations (both small and large) that held very successful membership drives, gaining anywhere from 5 to 200 new members, plus advice on how to set your goal, budget, strategy, and more.
There are T-5 months until Higher Logic’s 9 th Super Forum , which for our team, feels like waiting for a birthday: It can’t get here soon enough. This year, things will look a bit different at Super Forum. Super Forum 2018 will be the same event we all love, maintaining its core as the premier private collaboration event in the industry. As always, Super Forum will be a place to connect with peers, share insights in the field, and improve Higher Logic knowledge.
Selecting an LMS is a big decision. Check out our best practices for when you make your decision! Selecting an LMS is a big decision. There’s the financial aspect. The time you’ll put into implementing the platform – adding courses, creating content. The more technical aspects – integrating with other systems, setting up eCommerce. It’s not a decision taken lightly.
As an association professional, you look for ways to more effectively communicate the value of your organization’s events. Of course, the actual value comes from the overall experience you create for your attendees: The content, the quality of speakers and presenters, and the social and networking opportunities. But, how do you convey the value of. The post Is your association missing an event microsite?
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
The weekly list of free educational events and resources for the association community… Langwater Pond, North Easton MA. I just got back last night from visiting my family in Massachusetts so I haven’t had a chance to put together my usual list of free webinars and educational events. When I last looked, nothing was scheduled for next week, probably because of the July 4th holiday.
Some of you may have seen the recent announcement that WorkXO, the company Maddie and I created with Charlie Judy back in late 2015, has recently been acquired by the online survey company, QuestionPro. Several people have asked Maddie and me about our reaction. Our reaction?! We’re super excited!!!! A company that we helped create just got acquired.
Are fewer people attending your events these days? Are you hoping to dramatically increase attendance at your big conference this year? Rather than relying solely on email blasts, word-of-mouth, and social media posts, here's how to use Facebook ads to increase event attendance.
If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way. But just because you have the ability to set your automation rules and then forget about them doesn’t mean this type of strategy will be the most effective.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Not too long ago I wrote a post about Getting Out From Behind the Podium when giving a talk at my association's Annual Conference. For the first time in a decade, as I describe in that post, I got out from behind the podium and walked the stage while delivering my speech, like many of the professional speakers that we hire do. Last week I had another speaking opportunity.
With the recent completion of the YourMembership (YM) association management software (AMS) migration to the Amazon Web Services (AWS) environment, we’re back to a normal YM software development and release rhythm. So, we’re excited to share some updates and new features we will introduce during the next several months. Here we go. Going to GDPR. The post On the roadmap again with YourMembership appeared first on YourMembership.
The weekly list of free educational events and resources for the association community… If you’re into association publishing and/or communications, follow the hashtag ( #AMPAnnual18 ) for Association Media & Publishing’s annual conference next week, Monday – Wednesday. I’ve learned over the years that identifying and prioritizing your requirements is the most important step in any technology selection process.
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