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Consumers are looking for marketing that relates to them, and as that attitude grows, the future of influencer marketing will keep looking brighter. The post Getting Started with Influencer Marketing appeared first on Association Adviser.
Getting started with a nonprofit annual report for the first time, or just want a refresher? Simplify the process with this ultimate guide full of expert advice and examples.
This blog, written by MultiView’s Vice President of Partnerships, Chris Mazzon, originally appeared in Association TRENDS. What’s the most valuable… The post The Association’s Most Valuable Asset appeared first on MultiView.
With many industries facing a shortage of workers and a skills gap, associations can play a critical role in addressing workforce development. Future workforce is a hot-button issue in many industries, with associations looking to boost the flow of talent into their respective fields. Last week, at a lunch and learn called “Associations’ Role in Education and Workforce Development,” experts discussed ways associations can help ensure a steady flow of current and future talent to their organizati
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
There’s a quick way John Spence can tell if an organization’s culture is effective: Are people smiling when they get to work? Are people actually happy to be there? . It may sound a little strange — after all, it can be incredibly easy to get caught up in the day to day: There are emails to answer, meetings to attend and goals to hit — but Spence believes the culture of an organization is one of the most important things a leader must maintain.
In today’s world, associations are growing and evolving at a rapid pace. With advances in association management systems (AMS), associations are attracting millennials , as well as other high-priority groups of professionals. While this is true, sometimes associations don’t take full advantage of the digital resources available to them and their membership rates suffer as a result.
In today’s world, associations are growing and evolving at a rapid pace. With advances in association management systems (AMS), associations are attracting millennials , as well as other high-priority groups of professionals. While this is true, sometimes associations don’t take full advantage of the digital resources available to them and their membership rates suffer as a result.
Your association provides your members with many different opportunities to develop as professionals and grow in their careers. But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS.
The event is set. You’ve got a good venue. You’ve got a great lineup of speakers and education sessions. The… The post How to Use Site Retargeting to Gain Registrants appeared first on MultiView.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
How can your small association address member and regulatory demands for data security? Multi-factor authentication will get you a big step closer. Like all of us, your members are concerned about data privacy and security. In fact, the Community Brands Digital Evolution Study indicates that 71 percent of members of professional associations say they worry.
The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Instead, they should aim to meet the needs of advanced practitioners—and he’s seen survey results that back up his argument. “Early and mid-career professionals can catch on, and are in fact more attracted to challenging content and to making connections with experienced colle
Whether it’s due to conflicting schedules, cost, or travel limitations, there are throngs of people who would love to engage with your brand at an event, but simply cannot attend. However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people. What is a hybrid event?
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
The Higher Logic Users Group (HUG) is the virtual home for Higher Logic’s valued customer community, and I’m Shannon–HUG’s Community Manager! Let’s connect at #HLSF19. We’re excited to elevate the impact of our online community by introducing a new element to our 10th annual Super Forum conference this year. We’ve dubbed it HUG In-Real-Life (IRL), and I’m here to give you a sneak peek on what to expect before you arrive.
Your members have high demands for privacy and data security. But they also want personalized member communications. What’s your small association to do? Here are four tips. We hear a lot about data privacy these days. It’s a hot topic with consumers. In fact, the Community Brands Digital Evolution Study shows that 71 percent of. The post 4 ways to balance data privacy with personalization for greater member loyalty appeared first on YourMembership.
Let’s say you’re over email and want to take your welcome, retention, and/or renewal communications to the next level. Should you call, or should you text? Well, who are your members? What generations are represented and in what quantities? It’s not just your imagination – Millennials and GenZ genuinely do prefer text to voice calls, by pretty significant majorities (in the US, nearly 3/4 prefer text).
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
More content than ever is vying for your members’ attention. That revelation is no surprise to most associations – 70 percent of respondents to Naylor’s 2019 Association Communications Benchmarking Report said “combating information overload/cutting through the clutter” is a major concern. So while the mass amount of content out there creates a challenge for associations, it also creates an incredible opportunity.
Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable member experience, well - it’s as if Char
If you find that checking in registrants for your events is a slow and error-prone process, with the new QR code feature you can check in each attendee in under 2 seconds.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
National Techies Day is a perfect occasion to consider the future of your association. To deliver a great member experience, it’s time to make sure your organization is the kind of place techies want to work. Today is National Techies Day – a day when students are encouraged to consider a career in technology. It’s. The post Make your association the kind of place a techie wants to work appeared first on YourMembership.
The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby! Dan Lautman of DelCor Technology Solutions did something that many people only talk about: he unplugged for a month.
Meetings are necessary to achieve consensus – especially in associations. We’ve all been in those meetings that were a complete waste of time. Make sure meetings you run are not a waste of time but are productive and help your organization work toward achieving its mission. To do so, we have identified seven keys to running successful, productive meetings: Have an agenda for every meeting Every meeting should have an agenda that identifies all the items to be covered during the meeting.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Customer upsell and cross-sell is a huge revenue opportunity for subscription-based software businesses, but many sales teams tasked with account expansion face a similar problem: It’s not always easy to tell which customers are ready for an upsell or cross-sell pitch, and which ones you should continue to nurture. Determining where each customer is in their (ideally) lifelong journey with your company can be challenging, and just like new-customer acquisition, trying to make a pitch or close a
Here are three ways to boost your revenue through your continuing education program in the new year. Your members look to you for learning opportunities including everything from continuing education to certification. According to the 2018 Member Education and Career Development Report, 85 percent of members look to associations for professional development opportunities.
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