October, 2019

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Getting Started with Influencer Marketing

Association Adviser

Consumers are looking for marketing that relates to them, and as that attitude grows, the future of influencer marketing will keep looking brighter. The post Getting Started with Influencer Marketing appeared first on Association Adviser.

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The Ultimate Guide To Creating Nonprofit Annual Reports

Wild Apricot

Getting started with a nonprofit annual report for the first time, or just want a refresher? Simplify the process with this ultimate guide full of expert advice and examples.

Report 407
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The Association’s Most Valuable Asset

Multiview

This blog, written by MultiView’s Vice President of Partnerships, Chris Mazzon, originally appeared in Association TRENDS. What’s the most valuable… The post The Association’s Most Valuable Asset appeared first on MultiView.

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Four Ways Associations Can Boost Their Industry’s Future Workforce

Associations Now

With many industries facing a shortage of workers and a skills gap, associations can play a critical role in addressing workforce development. Future workforce is a hot-button issue in many industries, with associations looking to boost the flow of talent into their respective fields. Last week, at a lunch and learn called “Associations’ Role in Education and Workforce Development,” experts discussed ways associations can help ensure a steady flow of current and future talent to their organizati

Education 109
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Forecasting Failures Are Costly: Here's How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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Why you need to be intentional about culture

Association Success

There’s a quick way John Spence can tell if an organization’s culture is effective: Are people smiling when they get to work? Are people actually happy to be there? . It may sound a little strange — after all, it can be incredibly easy to get caught up in the day to day: There are emails to answer, meetings to attend and goals to hit — but Spence believes the culture of an organization is one of the most important things a leader must maintain.

Revenue 111

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Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Your association provides your members with many different opportunities to develop as professionals and grow in their careers. But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS.

System 192
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Why You Should Rethink Association Leadership Training

WBT Systems

Why You Should Rethink Association Leadership Training. Read more about Why You Should Rethink Association Leadership Training.

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How to Use Site Retargeting to Gain Registrants

Multiview

The event is set. You’ve got a good venue. You’ve got a great lineup of speakers and education sessions. The… The post How to Use Site Retargeting to Gain Registrants appeared first on MultiView.

How To 45
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4 Tactics You Definitely Aren’t Using to Grow Your Nonprofit Email List

Wild Apricot

Having these 4 tactics under your sleeve will help grow your nonprofit email list in no time.

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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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Protect your members’ data with multi-factor authentication

YourMembership

How can your small association address member and regulatory demands for data security? Multi-factor authentication will get you a big step closer. Like all of us, your members are concerned about data privacy and security. In fact, the Community Brands Digital Evolution Study indicates that 71 percent of members of professional associations say they worry.

Products 253
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Association Brain Food Weekly: 10.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Instead, they should aim to meet the needs of advanced practitioners—and he’s seen survey results that back up his argument. “Early and mid-career professionals can catch on, and are in fact more attracted to challenging content and to making connections with experienced colle

DC 50
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Driving Growth with Hybrid Events

Blue Sky eLearn

Whether it’s due to conflicting schedules, cost, or travel limitations, there are throngs of people who would love to engage with your brand at an event, but simply cannot attend. However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people. What is a hybrid event?

Content 218
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The Basics of LMS Project Management from Kickoff to Close

WBT Systems

The Basics of LMS Project Management from Kickoff to Close. Read more about The Basics of LMS Project Management from Kickoff to Close.

LMS 234
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Turn Messy Data into a Strategic Asset with This Essential Guide

Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

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HUG IRL: Bringing Higher Logic's Online Community to Life at Super Forum 2019

Higher Logic

The Higher Logic Users Group (HUG) is the virtual home for Higher Logic’s valued customer community, and I’m Shannon–HUG’s Community Manager! Let’s connect at #HLSF19. We’re excited to elevate the impact of our online community by introducing a new element to our 10th annual Super Forum conference this year. We’ve dubbed it HUG In-Real-Life (IRL), and I’m here to give you a sneak peek on what to expect before you arrive.

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11 Best Website Builders for Nonprofits, Reviewed & Compared

Wild Apricot

Find the best nonprofit website builder that can support the needs of your modern organization broken down by price, pros, and cons.

Review 332
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4 ways to balance data privacy with personalization for greater member loyalty

YourMembership

Your members have high demands for privacy and data security. But they also want personalized member communications. What’s your small association to do? Here are four tips. We hear a lot about data privacy these days. It’s a hot topic with consumers. In fact, the Community Brands Digital Evolution Study shows that 71 percent of. The post 4 ways to balance data privacy with personalization for greater member loyalty appeared first on YourMembership.

Tips 253
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Membership Q&A: Call or Text?

Spark Consulting

Let’s say you’re over email and want to take your welcome, retention, and/or renewal communications to the next level. Should you call, or should you text? Well, who are your members? What generations are represented and in what quantities? It’s not just your imagination – Millennials and GenZ genuinely do prefer text to voice calls, by pretty significant majorities (in the US, nearly 3/4 prefer text).

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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5 Rules for Creating Content that Cuts through the Clutter

Blue Sky eLearn

More content than ever is vying for your members’ attention. That revelation is no surprise to most associations – 70 percent of respondents to Naylor’s 2019 Association Communications Benchmarking Report said “combating information overload/cutting through the clutter” is a major concern. So while the mass amount of content out there creates a challenge for associations, it also creates an incredible opportunity.

Content 38
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Plan Now for a Professional Development Day During the Holidays

WBT Systems

Plan Now for a Professional Development Day During the Holidays. Read more about Plan Now for a Professional Development Day During the Holidays.

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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable member experience, well - it’s as if Char

Revenue 211
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The #1 Way to Speed Up Event Check-In: How to Use QR Codes

Wild Apricot

If you find that checking in registrants for your events is a slow and error-prone process, with the new QR code feature you can check in each attendee in under 2 seconds.

How To 316
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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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Make your association the kind of place a techie wants to work

YourMembership

National Techies Day is a perfect occasion to consider the future of your association. To deliver a great member experience, it’s time to make sure your organization is the kind of place techies want to work. Today is National Techies Day – a day when students are encouraged to consider a career in technology. It’s. The post Make your association the kind of place a techie wants to work appeared first on YourMembership.

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Association Brain Food Weekly: 10.4.19

Reid All About it

The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby! Dan Lautman of DelCor Technology Solutions did something that many people only talk about: he unplugged for a month.

LMS 186
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Seven Keys to Running a Successful Meeting

Association Leaders

Meetings are necessary to achieve consensus – especially in associations. We’ve all been in those meetings that were a complete waste of time. Make sure meetings you run are not a waste of time but are productive and help your organization work toward achieving its mission. To do so, we have identified seven keys to running successful, productive meetings: Have an agenda for every meeting Every meeting should have an agenda that identifies all the items to be covered during the meeting.

Committee 170
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What You Need to Know About Being an LMS Project Manager

WBT Systems

What You Need to Know About Being an LMS Project Manager. Read more about What You Need to Know About Being an LMS Project Manager.

LMS 172
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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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How to Use Customer Engagement Data to Identify New Sales Opportunities

Higher Logic

Customer upsell and cross-sell is a huge revenue opportunity for subscription-based software businesses, but many sales teams tasked with account expansion face a similar problem: It’s not always easy to tell which customers are ready for an upsell or cross-sell pitch, and which ones you should continue to nurture. Determining where each customer is in their (ideally) lifelong journey with your company can be challenging, and just like new-customer acquisition, trying to make a pitch or close a

How To 189
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46 Free Nonprofit Webinars for November 2019

Wild Apricot

Here are all the free nonprofit webinars happening in November 2019 that the internet has to offer.

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Skyrocket your association’s revenue through your member education program in 2020

YourMembership

Here are three ways to boost your revenue through your continuing education program in the new year. Your members look to you for learning opportunities including everything from continuing education to certification. According to the 2018 Member Education and Career Development Report, 85 percent of members look to associations for professional development opportunities.

Revenue 240