Facebook Bra Color Meme: So, Did It Work?
Wild Apricot
JANUARY 8, 2010
Many women (and, apparently, some men) flooded Facebook with unusual status updates over the past two days in a meme calling on “girls” to post the colors of the bras they were wearing, ostensibly to raise awareness of breast cancer. Social media responded to the stunt with a certain amount of tee-heeing and innuendo; with calls for a comparable “game for the guys” about underwear choices; with cries of “TMI” (Too Much Information); balanced with expressions of support and noticeable efforts to
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