Sequence Consulting
MARCH 21, 2025
Author: Daria Knupp Its no secret that keeping existing members engaged is more cost-effective than constantly acquiring new ones. One of the most powerful ways to boost retention is through association events. Well-planned events create opportunities for members to connect, learn, and find value in their membership, making them more likely to stay involved long-term.
.orgSource
MARCH 11, 2025
Innovating for the Future of Associations As we step into 2025, associations are facing a pivotal moment. The acceleration of digital transformation, changing workforce expectations, and new competitive forces have reshaped the landscape. Organizations that embrace Association 4.0 a concept introduced in 2018are those that will thrive by prioritizing innovation, agility, and strategic execution.
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Association Adviser
MARCH 4, 2025
Association Management Software (AMS) is a game-changer for associations looking to streamline operations, enhance member engagement, and grow revenue. However, many associations hesitate to fully embrace an AMS due to outdated perceptions or misconceptions.
The Association 100
MARCH 9, 2025
In this Association Insights video , I explore what associations can learn from corporate crisis communication strategies. Preparation, transparency and control over the narrative are essential to maintaining trust in difficult moments. Associations should have a crisis plan in place, ensuring clear steps for messaging and stakeholder outreach. Transparency builds credibility.
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Candid
MARCH 11, 2025
During my first year as CEO of the Ewing Marion Kauffman Foundation, our biggest priority was listening. Since late 2023, weve been talking with community members about how, together, we could make Kansas City a national model for equitable economic mobility. Two significant gaps became evident that we saw as two sides of the same coin: Nonprofits dont often have space to truly think about their strengths and sustainability.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Sequence Consulting
MARCH 21, 2025
Author: Debbie Willis Is your association thriving? According to recent surveys , association executives feel more confident than ever, with 67% optimistic about their organizations future growth and stability. While the reasons for this optimism vary, theres no doubt that now is a promising time for associations to try experimental strategies, test out innovative tools, and explore new opportunities.
Association Adviser
MARCH 12, 2025
Career centers are often an overlooked yet powerful tool for driving non-dues revenue within associations. Despite the low implementation barriers, many associations dont fully capitalize on their career centers as a core revenue driver.
Associations Now
MARCH 4, 2025
The Equipment Leasing and Finance Associations ELFie is designed to help members get needed information faster. Joining the growing number of associations using customized LLM and AI tools , the Equipment Leasing and Finance Association launched its own variant, ELFie, last week. Described as an an AI-powered knowledge assistant in a release, ELFie uses knowledge materials from ELFA and its related Equipment Leasing & Finance Foundation to provide real-time guidance for members on question
AMR Management Services
MARCH 5, 2025
Planning an association event is an exciting opportunity to bring your members together, provide valuable experiences, and advance your organizations mission. However, successful events dont happen by chancethey require careful thought and a clear understanding of your goals. Whether youre organizing a small networking gathering or a large annual conference, asking the right questions at… The post 7 Questions to Ask When Planning Your Next Association Event first appeared on AMR Management
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
Spark Consulting
MARCH 5, 2025
Free samples are a time-honored tradition at bakeries. You walk in and there, on the counter, are bite-sized samples of some of the wares available for sale. You might have come in for a loaf of bread or a cup of coffee, but that taste of a croissant or a bear claw or a palmier prompts you to add a few treats to your order. Associations can do the same thing.
Wild Apricot
MARCH 10, 2025
April is National Volunteer Appreciation Month! Are you looking for thoughtful yet affordable ways to thank your volunteers? Check out our top 33 volunteer gift ideas that show appreciation for every occasion.
The Association 100
MARCH 9, 2025
In this recent video , I share how associations can align PR efforts with advocacy goals to strengthen their influence and visibility. A strategic, coordinated approach ensures your messaging resonates with policymakers, media and members alike. Start by identifying the overlap between advocacy priorities and stakeholder interests. Craft clear, consistent messaging that highlights how your efforts drive real impact.
NXUnite
MARCH 19, 2025
Picture this: Your small business has been operating online only, but now youre ready to open a physical storefront. To generate excitement and attract new customers, you host a grand opening event with drinks, snacks, and a 10% discount on every purchase. At the end of the day, youve had your most successful day of sales yet and positive feedback from community members who are excited to come back.
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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Candid
MARCH 10, 2025
Nonprofit organizations often collaborate with one another to share resources, seek grants, and scale public service delivery. At the same time, nonprofits also compete directly against one anotherfor attention, for funding, for clientsalthough this competition rarely gets acknowledged. As a scholar of nonprofit management and public service, Ive explored, among other things, to what extent the element of competition affects nonprofit messaging in an online fundraising competition, and what type
.orgSource
MARCH 25, 2025
340B Health , an organization advocating for hospitals and health systems serving vulnerable communities, faced a rapidly changing regulatory environment. While financially stable, the association operated in a volatile policy landscape , where government regulations could shift every two to four years. This uncertainty made long-term strategic planning challenging.
Spark Consulting
MARCH 26, 2025
I was recently thinking about something my very smart friend Jamie Notter is fond of saying: Trust and risk are correlated. As trust goes up, risk goes up. In order to lower risk, we also end up lowering trust. Ever wondered why staff members have such strong reactions to new policies at your association? Voil. That reads, on some level, like you don’t trust them.
Wild Apricot
MARCH 4, 2025
Download this donation list template so that your organization never loses track of which donations youve gotten, as well as who sent them and whether or not theyve received a thank-you letter.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
The Association 100
MARCH 23, 2025
In this Association Insights video , I break down how to effectively pitch your associations story to national media. Success starts with understanding what national outlets want: stories with wide relevance or impact. Research journalists’ beats and personalize your pitch accordingly. Use a compelling subject line, a strong first sentence and clearly state why your story matters now.
Associations Now
MARCH 11, 2025
The TalentSmartEQ report recommends leaders do more peer-based training around an ever-shifting work environment. Workers are expressing anxiety around their capacity to respond to technological change, economic uncertainty, and data security, according to a new report. The 2025 State of EQ Report , published last week by the HR consulting firm TalentSmartEQ, is based on a survey of more than 600 workers, mostly based in North America and conducted in late 2024.
Candid
MARCH 27, 2025
Nonprofits in the international development subsectorand those that have relied on U.S. government funding in particularare facing the impacts of USAID stop-work orders and subsequent funding cancellations. The possibility of those organizations being forced to close means programs ending , putting communities around the world at risk. While few organizations have publicly discussed the difficulties theyre facing, some have announced closures or the furlough of a majority of staff , signaling s
Event Industry News
MARCH 11, 2025
By Adam Parry, Event Industry News and Kashif Din, One World Rental By its very nature, the events industry is fast-paced and constantly evolving. The unpredictability of what the next day, week, or event might bring is part of what makes working in this industry so exciting and dynamic.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Spark Consulting
MARCH 12, 2025
An association colleague recently called me because her membership director is “freaking out” about their association’s retention rate. The rate? 65%. Which, if you look at data like that from Marketing General’s 2024 Membership Marketing Benchmarking Report above, is low, even for individual membership associations. Average retention rate for IMOs = 79% Median retention rate for IMOs = 82% So 65% is bad, right?
Wild Apricot
MARCH 25, 2025
Text-to-give fundraising is an easy way to boost donations. This guide covers the basics of text-to-give fundraising and the top 5 platforms.
The Association 100
MARCH 23, 2025
In this Association Insights video , I share best practices for writing op-eds that elevate your associations voice and increase your chances of publication. Bold ideas deserve bold platforms. Start with a timely, relevant topic that ties into current events or pressing industry challenges. Hook readers with a strong opening and keep your message focused and persuasive.
Associations Now
MARCH 25, 2025
An annual conference led by two nonprofits serving science journalists had the support of the University of Pittsburgh. Last month it pulled funding, citing changing circumstances. Two organizations representing science journalists are scrambling to find a new home for their annual conference after its original academic sponsor withdrew its support.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Candid
MARCH 5, 2025
To navigate the ongoing disruptions in the social sector, nonprofits need more than financial capital alone. In this article, Ill share why nonprofits need three types of capitalfinancial, social, and psychologicalto survive and thrive in todays turbulent context, as well as how to cultivate each of them. Financial capital: the money for the mission When we think about what nonprofits need to survive, money often comes to mind first.
.orgSource
MARCH 18, 2025
This post is adapted from Association 4.0 Positioning for Success in an Era of Disruption , originally published in 2018. At the time of this interview, Abe Eshkenazi, CSCP, CPA, CAE , servedand continues to serveas the CEO of APICS (now the Association for Supply Chain Management ). While the governance landscape has evolved, the strategies and leadership insights shared here remain timeless.
A2Z Events
MARCH 26, 2025
Planning an event requires carefully coordinating with countless people to ensure that your speakers, food, venue, and activities create a memorable experience. After you go through all this effort, however, you want to make sure that you build an effective occasion that will align with your brand goals and help drive leads for your business. The key to achieving this objective is having an effective event marketing strategy.
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