Spark Consulting
OCTOBER 17, 2017
Once members join, the next question becomes: How do you keep them? How do you build real relationships over time that deepen your commitment to each other and lead to long-term loyalty on both sides? The answer is ladders of engagement. I’ve already talked a little bit about ladders of engagement in the membership 101 series, in that earlier instance, specifically related to joining an association.
YourMembership
OCTOBER 26, 2017
Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you must keep new ones coming in through the front. What strategies will guide your plan.
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Potomac Core
OCTOBER 29, 2017
Association Supply Chain Advocacy can be a game changer for members. By uniting the Supply Chain through Associations members can better influence the destiny of their company and their Industry in ways they could not do on their own. Getting and bringing an entire Supply Chain to the table at an Association is a heavy lift but the long term impact will make the effort yield substantial member ROI.
Wild Apricot
OCTOBER 30, 2017
In this post I’m going to share everything I’ve learned about how to build a successful nonprofit blog from the ground up. This year I've taken traffic from 9,000 visitors/month to over 36,000.
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Struggling to get members to open or engage with your emails? You're not alone. Our free Best Practices for Email Marketing guide offers practical tips to strengthen your email strategy and improve engagement. Inside, you'll learn how to: Write subject lines that increase open rates Build scannable, mobile-friendly designs Choose send times that fit your audience Personalize content with Smart Newsletter Use Message Report data to refine strategy This guide helps associations and chambers create
WBT Systems
OCTOBER 25, 2017
Half the American workforce will be freelancers within a decade, according to the Freelancing in America survey released earlier this month. “The growth of the freelance workforce is three times faster than the traditional workforce,” said Stephane Kasriel, CEO of Upwork, the survey’s sponsor along with the Freelancers Union. 47 percent of working millennials freelance now—a larger percentage than any other generation and another predictor of the growing freelance economy.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Blue Sky eLearn
OCTOBER 11, 2017
Whether you’re a solo eLearning hero or you’re like the Avengers and you have a whole squad, we are counting down 10 tips that’ll help you put some POW into your program! Tip #10 – Preparation. Start preparing NOW. If you already have content, decide what’s worth keeping. Prioritize it, organize it, and start adding more to it.
YourMembership
OCTOBER 17, 2017
I’m a numbers girl, it’s true. Data tells such a rich story when used appropriately, and can really be a guide to so many decisions we make daily. As influencers in our organizations, it’s crucial we have the data in our back pocket to justify spending allocations, strategies and execution. Community Brands recently sponsored a report. The post 5 key takeaways from association learning and technology report. appeared first on YourMembership.
Reid All About it
OCTOBER 6, 2017
The weekly list of free professional development events for the association community… Only 10% of Americans love cooking. Sure, “love” is a tougher bar to reach than “like,” but that stat still surprises me, probably because I love cooking, usually. Now the grocery industry has to figure out how to adapt their business to this new reality. Which brings up a question for every organization: How are your customers changing their behavior (or how will they), and how will that impact your ind
Wild Apricot
OCTOBER 18, 2017
Posts with images and videos get shared up to 230% more than those without. To create your own stunning visuals, here are 10 inexpensive and free nonprofit marketing tools that can help.
Speaker: Sean Yoder
Nonprofits are under more pressure than ever to demonstrate financial accountability while continuing to expand their impact. Traditional budgeting models often fall short, reinforcing silos, limiting flexibility, and stalling growth. Enter collaborative budgeting: a dynamic, team-driven process that enables smarter resource allocation and builds financial resilience at scale.
WBT Systems
OCTOBER 17, 2017
Have you ever heard people talk about studying for and obtaining their Certified Association Executive (CAE) designation? You can tell by the intensity of their conversation that getting the CAE credential is a transformative experience. However, the path to the CAE credential involves a great deal of sacrifice—and many give up along the way. The candidates for your association’s certification programs face the same challenges as CAE candidates: Finding time and money to earn the required contin
Higher Logic
OCTOBER 18, 2017
Many associations and nonprofits work with data on two levels: organization-wide and individual. They can see both how single members are interacting with their organization and view association-wide results. Unfortunately, that means that many groups are missing out on valuable information, because most associations aren’t organized only around individual members or organizations.
Blue Sky eLearn
OCTOBER 30, 2017
What if I were to say, companies like Netflix and Amazon are your association’s biggest point of competition? For some, I suspect this statement catches them off guard and does not quite make sense. Well contrary to common belief, it is my perspective your association’s primary competitors are not the other associations in your field, nor the for-profit training companies you compete with for your members’ wallet or even the local organizations who make networking opportunities readily availabl
YourMembership
OCTOBER 24, 2017
Member retention and engagement are always top of mind for association professionals. However, many find it difficult to be proactive at identifying and developing a plan to address member satisfaction before it’s too late. There are many reasons why members join a professional organization. But, according to Community Brands’ recent Member Loyalty Study, there are specific.
Speaker: Tim Sarrantonio, Director of Community Engagement
There’s more than one way to end the year with impact—and we’re letting you decide the direction. In this "choose your own adventure" community-led webinar, attendees will vote in real time to pick one of three year-end event strategies to explore in depth: Volunteer Appreciation Events 🧡 Peer-to-Peer Fundraising Campaigns 🌈 Mission/Program Celebrations 🎉 Once the path is chosen, we’ll dive into a step-by-step engagement workflow plan tailored to that format, showing how
Reid All About it
OCTOBER 20, 2017
The weekly list of free professional development events for the association community… More evidence that I only associate with the most successful companies: my clients keep getting bought. This week, we learned Higher Logic acquired Real Magnet and Informz. Maybe I’m a good luck charm? Listen to Higher Logic CEO Rob Wenger talk to DelCor Technology Solutions founder and CEO Loretta DeLuca about the deal.
Wild Apricot
OCTOBER 12, 2017
If you're looking to build an online directory, here are 10 powerful online directory software tools that can get you started right away.
WBT Systems
OCTOBER 3, 2017
The future looks bright for association e-learning. The growing lifelong learning market provides plenty of opportunity. However, one missing element is clouding the picture for associations. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Can you guess what it is? I learned about this vulnerability while reading the fifth edition of Association Learning + Technology from Tagoras.
Higher Logic
OCTOBER 24, 2017
Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report. Despite making up such a large part of organizations – the median number of chapters in an association is 51 – that means organizations know very little about their chapters. How are chapter members interacting?
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Is your current AMS is creating more problems than it solves? You can lead the change. This eBook shares a customizable letter designed to help you clearly communicate your organization’s challenges, highlight the benefits of a modern system, and make a strong case for exploring a new AMS. Whether it’s outdated reporting, clunky workflows, or member frustration, this resource will help you start the conversation with clarity and position yourself as the advocate your organization needs.
Spark Consulting
OCTOBER 2, 2017
I’m excited to share that I’ll be speaking at Association Success’s inaugural SURGE virtual event, November 7-9. Around the world, thousands of association professionals confront the same challenges. We all have insights to offer on how to grow, adjust, adapt and innovate. SURGE 2017 is designed to bring all these challenges and voices together under one virtual roof to have a productive and meaningful conversation around innovation.
YourMembership
OCTOBER 5, 2017
Organizations facing disruption and the need for innovation are binary in their thinking. They consider 2 options: Either radically change or face peril. Rarely do the efforts work to successfully innovate, because organizations aren’t typically structured to adapt to major change. So, bringing in radical innovation more often fails. That’s what we’re learning by reading.
Blue Sky eLearn
OCTOBER 20, 2017
Did you miss the live webinar? Read the recap here! We are at the end of an era. We’ve had a fluctuating, uncertain economy since 2002. This has influenced consumerism and membership. Rapidly changing technology. We have had more technology developed in the past 5-10 years than the 50 years before that. We are currently experiencing the largest shift in human capital in history.
Wild Apricot
OCTOBER 19, 2017
Here are 25 great membership website examples from all sorts of different organizations. See how they've set up membership benefits, events, and more. Plus learn how to easily create your own site in 3 easy steps.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
WBT Systems
OCTOBER 31, 2017
Your members need to continue learning if they want to remain employable, promotable, and successful. So why can’t your association be the place they always turn to for professional development? Your course evaluations show they’re satisfied with your online learning programs, but yet they stray. You know that because they’re submitting credits from competing organizations.
Higher Logic
OCTOBER 5, 2017
Do you ever wonder why certain videos go viral? Or why some articles get shared widely while others don’t? Dr. Jonah Berger has spent his professional life digging into why certain things take off and why people make different decisions. Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.
Smooth The Path
OCTOBER 4, 2017
I’ve come across many organizations who try endlessly to engage younger members, but to no avail. From my experience, it’s because they’re breaking one key rule without knowing it. But there is good news. Once associations start following that rule, they are able to engage younger members with ease. That rule is called The Halfway Rule, and here’s how it works: Imagine you’re planning lunch with a friend.
YourMembership
OCTOBER 19, 2017
I’ll admit, I was a bit late to the podcast craze. But, since season one of “Serial,” I’m officially hooked. “True Crime”? I’ve heard them all. “S-Town”? I listened to the entire series recently during a weekend. “This American Life”? A road trip is incomplete without it. According to the folks at Edison Research, more than 112 million. The post Member loyalty study featured on learning podcast. appeared first on YourMembership.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Jamie Notter
OCTOBER 20, 2017
So it was almost two years ago (January 2016) that we announced WorkXO to the world. It’s the company that Maddie and I created with Charlie Judy, a cutting-edge HR leader in Chicago. At WorkXO, the three of us created the Workplace Genome , which I feel (with admitted bias) is the best culture assessment out there. Today Maddie and I are announcing WorkXO Solutions (among a few other things).
Wild Apricot
OCTOBER 16, 2017
These 12 guidelines by two leading communications experts can help you create really great team communication in your organization.
WBT Systems
OCTOBER 10, 2017
Do you ever think about your association’s online learners and how they manage to fit your courses into their busy lives? Imagine: after a long day of work, errands, and household chores and duties, they manage to find time to finish the week’s assignments for the online course they’re taking with your association. It’s a lonely life. Watching videos alone.
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