May, 2022

article thumbnail

9: Why Is Membership the Only Relationship?

Spark Consulting

In position number 9 of the top ten all time Spark blog posts: Why Is Membership the Only Relationship ? Originally written as a follow on to a panel session I participated in at ASAE’s 2013 Great Ideas Conference, I noted that while associations have LOTS of different types of constituents, we still, with a few limited exceptions, tend to consider everyone who interacts with us a membership prospect and push everyone we interact with towards becoming a member.

Revenue 221
article thumbnail

Association Management Company vs. Software: Which One Is Right For You? (+ Our Top 5 AMS Picks)

Wild Apricot

Thinking of starting an association ? Save yourself the headache and outsource your association management to a company or a software tool. In this post, we’ll take a look at both options, talk about why investing in association management software.

Software 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Much Value Do Keynote Speakers Bring to Your Conference?

WBT Systems

Now that you’ve dealt with upheavals, pivots (argh!), and unending change, you’re in prime shape to reexamine your association’s sacred cows.

article thumbnail

Applying Our Understanding of Personal & Social Identities Within Associations

Aaron Wolowiec

During the pandemic, I was introduced by my colleague to the University of Michigan Inclusive Campus Collaborative which seeks to foster a campus climate in which all community members feel respected, valued, and empowered to engage in the life of the university. Among the resources developed and shared by the Collaborative are two identity wheels, which I’ve found useful in helping association staff, volunteer leaders, and/or members better understand themselves, one another, and how they can i

Michigan 246
article thumbnail

2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

article thumbnail

Data Analytics Trivia!

Association Analytics

The post Data Analytics Trivia! appeared first on Association Analytics.

Resources 321

More Trending

article thumbnail

Three benefits of developing thought leadership content at your association

Nimble AMS

If you’re looking to make a difference at your association, thought leadership is crucial. A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

article thumbnail

The Best Nonprofit Website Builders in 2022

Wild Apricot

12 Best Nonprofit Website Builders & 3 Tips To Get Started Imagine this: Gabriella, a manager at a local boutique, hears about your nonprofit when her boss agrees to be an event sponsor for your upcoming gala. She’s inspired by your mission.

Tips 361
article thumbnail

Become the Most Interesting Person in the Room: Your Association’s In-House Futurist

WBT Systems

No one can predict the future, not even the nice fortune-teller you visit on the way to the beach. A world full of humans with freewill can upset even the rosiest of predictions.

369
369
article thumbnail

A Few of My Favorite Things (to have Onsite at Events)

Aaron Wolowiec

Whether you're getting back to in-person events now, or you've been back in-person for months, having a properly packed supply bag is crucial to feeling at ease when onsite.

230
230
article thumbnail

The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

article thumbnail

Take Charge of Your Content: Know What You Have and How to Improve It 6/23/22

Association Analytics

The post Take Charge of Your Content: Know What You Have and How to Improve It 6/23/22 appeared first on Association Analytics.

Content 169
article thumbnail

Marketing Movers & Shakers: Meet Annie Henderson

Higher Logic

The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Annie Henderson, corporate marketing manager at ASBO International. The post Marketing Movers & Shakers: Meet Annie Henderson appeared first on Higher Logic.

Marketing 177
article thumbnail

How to Promote the Value of Credentials to Individuals & Employers

Membersuite

As the cost of a college degree rises and the perception of its value falls, credentialing programs are receiving a lot of positive press. Because they are only awarded upon proof of mastering competencies, credentials are valuable for those individuals who want to flaunt their skills as well as for those companies looking to hire them. Many of MemberSuite’s customers, which I’ve been fortunate to work with to implement their credentialing needs in the last six years, knew the importance and val

How To 152
article thumbnail

How to Make a Certificate in Microsoft Word

Wild Apricot

Whether you run a club, church, professional association, chamber of commerce, or any other type of membership organization, your goal is likely the same — to retain your members and keep them happy and engaged. One thing that can help with this.

article thumbnail

Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

article thumbnail

SHRM Says: Employers Value Alternative Credentials—An Opportunity for Your Association

WBT Systems

Associations are longtime issuers of ‘alternative’ credentials, but now everyone else is catching up thanks to a report released last month by the Society for Human Resource Management (SHRM), The Rise of…

Resources 369
article thumbnail

Gardian of the Month: Andrea Starmer

Aaron Wolowiec

Our Gardian of the Month is Andrea Starmer! She shares how she might help a wallflower loosen up at a networking event, the way she prepared for the CMP, the resource she can't live without (you probably can't either) and just who's life she'd like to live for one day.

Resources 219
article thumbnail

Take Charge of Your Content: Know What You Have and How to Improve It

Association Analytics

The post Take Charge of Your Content: Know What You Have and How to Improve It appeared first on Association Analytics.

Content 169
article thumbnail

Marketing Movers & Shakers: Meet Ashley Baker

Higher Logic

The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Ashley Baker, Executive Event Director at NiUG Asia Pacific. . The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic.

Marketing 177
article thumbnail

Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

article thumbnail

What’s Ethics Got to Do with It? Responsible Content Curation

Association Adviser

Your association’s content – both what you create and what you curate from expert sources and established publishers – has the power to educate, inform and advance your members forward as an industry. And, yet, with power comes responsibility. Responsible content curation means promoting content that is written, sourced, and presented in a way that […].

Content 148
article thumbnail

Why You Should Share a Member Spotlight (+ Sample Questions and Examples)

Wild Apricot

Your members are the heart and soul of your membership organization — everything you do is for them and thanks to them! You already provide your members with amazing benefits , fun events, educational resources, and a community of like-minded.

Sample 195
article thumbnail

Cohort Programs Deliver a Social Learning Experience That Sets Your Association Apart from the Competition

WBT Systems

Online learning got a tremendous boost during the pandemic when virtual conferences and courses were the only option for education.

Course 370
article thumbnail

Are Too Many Meetings Wreaking Havoc on Your Employees’ Mental Health?

Aaron Wolowiec

Are you have too many meetings and it's causing you (and your team) mental health issues? Find out here.

Team 245
article thumbnail

Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

article thumbnail

4 Steps to Leveraging Your Association’s Virtual Event Data

Association Analytics

The post 4 Steps to Leveraging Your Association’s Virtual Event Data appeared first on Association Analytics.

Resources 169
article thumbnail

How to Get the Most Out of the 2022 ASAE MM&C Conference

Higher Logic

The post How to Get the Most Out of the 2022 ASAE MM&C Conference appeared first on Higher Logic. Find out how to make the out of your time at ASAE MMCC (plus, tips on how to ask to go)! The post How to Get the Most Out of the 2022 ASAE MM&C Conference appeared first on Higher Logic.

article thumbnail

Expert Guidance on Choosing New Association Technology

Membersuite

The anxiety-ridden decision to look for new technology was the topic of the first session of Mastering Membership , our new event series for mid-size associations featuring advice from the association, selection consultant, and technology partner’s perspectives. There’s a lot on the line when choosing new technology, said Ryan Costello, chief strategy officer for MemberSuite, that’s why we felt bringing together these expert panelists and recapping the highlights of the session would be helpful

article thumbnail

How to successfully recruit and retain staff with innovative technology

Nimble AMS

According to the U.S. Bureau of Labor Statistics latest Job Openings and Labor Turnover Summary, employment openings increased to record levels in March, reaching 11.549 million vacancies. The number of job openings has been on the rise since the pandemic and continues to outpace the rate of new hires. Job quit numbers also rose in March to 4.5 million, increasing in business and professional settings. .

article thumbnail

Best Practices to Streamline Compensation Management: A Foundation for Growth

Speaker: Joe Sharpe and James Carlson

Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.

article thumbnail

How to Improve Course Evaluations—and Measure a Course’s True Value

WBT Systems

How often do you evaluate your evaluations?

Course 506
article thumbnail

Content Ideas for Associations Who Blog

GrowthZone

There are simple things to keep in mind that can make all the difference in whether a blog post gains traction. Utilizing these three concepts will help increase your association’s blog followers. When blogging: Be Helpful, Instructional, Compelling, Interesting, and Entertaining. Answer questions that your audience is asking. Take a boring topic and write the article as you ask yourself the 5 Ws (who, what, where, when, and why).

Content 113
article thumbnail

Data Analytics Trivia! 6/8/22

Association Analytics

The post Data Analytics Trivia! 6/8/22 appeared first on Association Analytics.

Resources 169