March, 2021

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How To Activate Your Board For Fundraising

Wild Apricot

This is a guest post from Candace Cody, Manager of Content + Education at CauseVox. Your nonprofit’s board is one of the most powerful fundraising assets you have. But often our board members go untapped: either because you don’t think.

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8 Powerful, CX-Transforming Ways to Use Customer Community Data

Higher Logic

The post 8 Powerful, CX-Transforming Ways to Use Customer Community Data appeared first on Higher Logic. Do you want to become more customer-centric? Develop better marketing content? Create stronger products? Online community data can help. The post 8 Powerful, CX-Transforming Ways to Use Customer Community Data appeared first on Higher Logic.

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The Largest Membership Growth Wave is Coming

Association Adviser

The next 10 years will see faster membership growth than any other time in associations' history. Prepare for industries' emerging shifts now. The post The Largest Membership Growth Wave is Coming appeared first on Association Adviser.

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Jootsing: An Unorthodox Approach to Association Innovation

WBT Systems

Jootsing: An Unorthodox Approach to Association Innovation. Read more about Jootsing: An Unorthodox Approach to Association Innovation.

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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Association Brain Food Weekly: 3.19.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Association innovation. Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. Start at her website , check out more on Association Innovation Today , and follow her on LinkedIn for the latest updates.

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Building Donor Relationships One Thank You At a Time

Wild Apricot

This is a guest post by Ephraim Gopin, the founder of 1832 Communications. “The thank you is the single most important piece of communication that your donors get. They have a higher recall of it than the appeal that generated the gift.

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7 Do’s and Don’ts of Online Community Moderation

Higher Logic

The post 7 Do’s and Don’ts of Online Community Moderation appeared first on Higher Logic. Moderating your online community is a big part of online community building – and with these best practices to guide your planning and preparation, you can master the skill. The post 7 Do’s and Don’ts of Online Community Moderation appeared first on Higher Logic.

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The Ask Matters

Spark Consulting

About two weeks ago, DC’s mayor, Muriel Bowser, held a series of virtual budget engagement forums to share her draft budget for FY2022. The format her team chose was extremely clever. While waiting for the broadcast to start, participants were invited to answer a few questions about themselves (location, demographic information, ranking of key priorities), then each deputy mayor was given the floor for a short presentation on her department (health, education, housing, etc.).

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Adults Need Guidance Counselors Too: Educational Coaches Guide People into Your Education & Credentialing Programs

WBT Systems

Adults Need Guidance Counselors Too: Educational Coaches Guide People into Your Education & Credentialing Programs. Read more about Adults Need Guidance Counselors Too: Educational Coaches Guide People into Your Education & Credentialing Programs.

Education 271
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Association Brain Food Weekly: 3.12.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Association technology and analytics. I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon.

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Your Website is (Likely) Non-Compliant

Aaron Wolowiec

Is your website ADA compliant? Can someone get from your main event page all the way through the registration process without barriers? How do you know? Run your website - either your association, organization or event site through a free online accessibility tool. Then work to correct areas of non-compliance with your web developer or designer.

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How To Welcome New Members To An Organization

Wild Apricot

Do you remember the first conference you attended? What about your first association networking event? Did you feel welcomed, or more like a wallflower waiting for a dance invitation? As a junior association staffer, I was excited to fly halfway across.

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16 of Our Favorite Examples of Storytelling in Marketing

Higher Logic

The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic. Have you ever seen a commercial that made you cry? What is it about certain commercials that tugs on our heartstrings? The secret lies in telling a great story, which is the foundation of great. The post 16 of Our Favorite Examples of Storytelling in Marketing appeared first on Higher Logic.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Looking Back, Looking Ahead

Spark Consulting

Today marks one year since DC shut down for the pandemic. I wrote a Twitter thread to memorialize that fact, and realized I should probably have written a blog post, even though it’s not very association-y. So here it is. One year ago today, DC shut down for the pandemic. One year ago yesterday, I went to my last in-person boxing class at Nuboxx and had my last meal in a restaurant (brunch with friends at Coconut Club at Union Market).

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Engagement Boxes Add a Helpful Analog Experience to Online Learning

WBT Systems

Engagement Boxes Add a Helpful Analog Experience to Online Learning. Read more about Engagement Boxes Add a Helpful Analog Experience to Online Learning.

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Association Brain Food Weekly: 3.5.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Membership campaigns. Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. After collecting and synthesizing the data, he’ll share a report summarizing the ideas submitted.

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Virtual Events - Beyond the Platforms

Aaron Wolowiec

Virtual event platforms seem to be everywhere, yet there still is no one-size-fits-all solution. And we can't expect there to be. Every event is unique and has its own needs, whether it's in-person, hybrid or virtual. So as event planners, we cannot assume one platform will check all of our boxes. There are, though, MANY add-on virtual pieces we can snag to create a unique event - most of these will work with most platforms.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Is Your Organization Risking a Member Communications Nightmare?

Wild Apricot

Could your organization get a message to all your members within 48 hours? One small association thought so, until last week when an unexpected event revealed a major flaw in how the group was communicating with its members. This is a real-life example.

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13 Tips to Send Emails Your Association Members Will Open

Higher Logic

The post 13 Tips to Send Emails Your Association Members Will Open appeared first on Higher Logic. Improve your association’s email open rate and boost member engagement, building a stronger personalized communications strategy along the way. The post 13 Tips to Send Emails Your Association Members Will Open appeared first on Higher Logic.

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How To Eat an Elephant—Byte-Size Advice for Making Your Next Big Technology Purchase

.orgSource

What does a technology investment have in common with a woolly mammoth? You guessed it: They are both a big, hairy deal. Whether you’re looking for a small, mid-sized, or major system, a lot is riding on that purchase. The stakes are more about success than money. The goal of any technology platform is to […]. The post How To Eat an Elephant—Byte-Size Advice for Making Your Next Big Technology Purchase appeared first on.orgSource.

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After a Year of Pandemic Winter, Let Spring Renew Your Association Spirit

WBT Systems

After a Year of Pandemic Winter, Let Spring Renew Your Association Spirit. Read more about After a Year of Pandemic Winter, Let Spring Renew Your Association Spirit.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Sailing Through the Headwinds: Strategies for Successful Associations

Association Freak

Reading Time: 3 minutes Headwinds evokes the image of sailing into the storm. We imagine wind whipping our faces as we make progress against forces beyond our control. Headwinds is a good word for the market forces facing membership organizations today.

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Working From Home: How to Avoid Falling into a Rut

Aaron Wolowiec

The coronavirus pandemic affected all aspects of life – including how we work. For many of us, this is the longest time we’ve worked remotely from home in our entire careers. Are you struggling? You’re not alone. We’ve put together some tips to keep up your motivation at home.

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Why You Need a Membership Agreement and How to Create One (+Template)

Wild Apricot

If you run a membership site or a membership organization, it may be a good idea to create a membership agreement for your members. Are you legally required to have your members sign a membership agreement? No. But having some sort of contract in place.

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3 Expert Strategies & Tips for Increasing Partner Engagement in Your Online Community

Higher Logic

The post 3 Expert Strategies & Tips for Increasing Partner Engagement in Your Online Community appeared first on Higher Logic. Find out how to use your online community to engage your SaaS partners – while getting valuable content you can use to increase customer engagement. The post 3 Expert Strategies & Tips for Increasing Partner Engagement in Your Online Community appeared first on Higher Logic.

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Why Every Small Business Needs an HCM Solution: A Comprehensive Guide

Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.

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If You Aren’t Getting Onboarding Right, Nothing Else Matters

GrowthZone

by Frank Kenny. In any member-based organization, successful member onboarding is perhaps the single most important activity. It’s more important than marketing and more important than sales. Why? A poorly onboarded member is: more likely to drop. less likely to invest in non-dues revenue products. less likely to refer others to your organization. If you are looking to improve the health of your organization, start with your member onboarding process.

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Volunteer SMEs: Your Association Can’t Live Without Them, So How Do You Live More Easily with Them?

WBT Systems

Volunteer SMEs: Your Association Can’t Live Without Them, So How Do You Live More Easily with Them? Read more about Volunteer SMEs: Your Association Can’t Live Without Them, So How Do You Live More Easily with Them?

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3 Ways Your Nonprofit Organization Can Market Mission for Growth

Association Freak

Reading Time: 3 minutes Associations are always “mission first” in word and often indeed. Yet many have led less and less with a mission in their efforts to revitalize their membership. Enhancing member value and experience have been the guiding lights for association growth.