.orgCommunity
AUGUST 29, 2019
How grand is your association’s vision for your educational programs? With all the disruption going on around us and in your industry, will incremental change bring your vision for professional development closer to realization? Thinking small isn’t going to turn your association into a market leader and innovator, but an educational moonshot will. A moonshot changes the perception of what’s possible.
Breezio
AUGUST 27, 2019
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Association Success
AUGUST 26, 2019
The question of how to get the best out of a database has been plaguing associations for years. We see some organizations treating their data like precious storage, while others see it more as a playground. . I think your database is like your garage. You wouldn’t want everything just thrown in there haphazardly that it makes it too difficult to find what you need later.
Associations Now
AUGUST 27, 2019
Retail loyalty programs of all shapes and sizes have become more common, and their many tricks might prove useful for associations looking to borrow some engagement cues. Association membership has a ton of parallels with retail loyalty programs because of the ways they focus on boosting engagement and encouraging members to take action. That’s why it’s good to check in from time to time to see what restaurant chains or online clothing sellers are doing to keep customers on their good side
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
YourMembership
AUGUST 29, 2019
You know it’s time for new technology. But does your board? Help them understand the challenges your small association faces and how new technology can help you reach your acquisition, retention, and engagement goals. Here’s how. It’s a familiar story. Your association has goals around membership growth, retention, and engagement. And every day, your outdated.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Higher Logic
AUGUST 29, 2019
A great customer experience is all about delighting your customer by making them successful. After your customers complete the buyer’s journey and become customers, they enter the post-sale customer journey, or the “delight” phase. For many software as a service (SaaS) companies, the delight phase is shared across multiple teams. For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey.
WBT Systems
AUGUST 26, 2019
3 Big Ideas from the 2019 ASAE Annual Meeting. Read more about 3 Big Ideas from the 2019 ASAE Annual Meeting.
Eric Lanke
AUGUST 26, 2019
I think I've mentioned before that I got my start in association management as a meeting planner. When I started I had zero experience. It was entry-level, and someone simply gave me a chance to provide myself. I found that I had a knack for it, and pretty soon my career in association management was off and running. I say association management, but honestly, for a time I thought I might be looking at a career in meeting planning.
Wild Apricot
AUGUST 26, 2019
Keeping your donors engaged in your cause can be difficult. That’s why I’ve compiled this list of awesome group fundraising ideas to keep them involved.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
GrowthZone
AUGUST 27, 2019
You don’t have to be a math person to your organization’s renewal rates. Follow this simple 1-part formula to see how your association is doing! RENEWAL RATES: (the percentage of members that renew their membership over a given period of time). (# of Renewals) ÷ (Eligible Members) = Renewal Rate. Example: At the end of 2018, 3,000 members were up for renewal and 2,825 renewed. . 2,825 ÷ 3000 =.94 .
Association Adviser
AUGUST 26, 2019
Political action is one of the simplest and most effective approaches to association advocacy. Taking political action can be as easy as making strategic donations. The post Keys to Successful Advocacy: Political Action appeared first on Association Adviser.
Associations Now
AUGUST 26, 2019
Starting an online community is an investment. If you don’t have the time to foster engagement, skip it. Also: Venting won’t help ease workplace stress. Online communities don’t crop up overnight. Like other business initiatives, fostering a community takes effort and a thoughtful strategy. Rachel Strella from Social Media Today shares a few questions to consider before launching an online community: Are you willing to put in the work?
Wild Apricot
AUGUST 30, 2019
If you want to spend more time in 2019 having fun and less time managing your club, Club Management Software may be for you — here's everything you need to know about Club Management Software, along with 25 options and how to evaluate between them.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Membersuite
AUGUST 26, 2019
Are you leveraging word-of-mouth marketing to increase membership? 83% of consumers say a word-of-mouth recommendation makes them more likely to make a purchase. Read the post to see 8 ways to use this powerful marketing method to recruit members.
Association Adviser
AUGUST 28, 2019
How much your association should sell to new vs. returning advertisers will vary by publication type, history & industry. Here are some general guidelines. The post Successful Sales Series: Recommended Ratios for New vs. Renewal Ad Sales appeared first on Association Adviser.
Associations Now
AUGUST 29, 2019
Printed programs have long been a staple of association conferences, but with rising costs and a desire to go green and digital, some groups are eliminating them entirely. A look at how to make a case for doing so. Goodbyes are hard. And when it comes to association conferences, it can be difficult for attendees and meeting organizers to say goodbye to elements that have been staples at events for decades.
Wild Apricot
AUGUST 29, 2019
This month's newsletter includes a look at some of the new features coming up soon, the recurring donations mini course, a webinar on reporting with Wild Apricot Payments, and regular favorites like Blog of the Month.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Association Success
AUGUST 29, 2019
What gives you a sense of fulfillment? . For me, the question evokes a lot of little vignettes before any articulate answer. It’s the feeling of progress I get when I train for a big run. It’s cooking all day to share an elaborate Italian feast with friends. It’s the thrill of working on a high-performing team, or the creative jolt I get taking an abstract idea from germination to reality.
Velvet Chainsaw
AUGUST 28, 2019
Expos are the most disrupted element of association conferences today. If you’re still using “tradeshow,” “market place” or “exhibit hall” as names for the area where you feature solution providers—who are there to help your attendees deal with the problems and challenges they’re facing—it’s time for a rebrand. Attendees make buying decisions so differently now, doing most of their purchasing research online before they attend your live event, that they don’t see the value in going into an area
Associations Now
AUGUST 26, 2019
Evidence is growing that Google increasingly favors its own digital properties over organic search results. That could be a problem for your web traffic if you rely on SEO. Here’s what to consider. Nearly two years ago, Facebook made a decision that led to some major fraying of its reputation among marketers. The company, in an effort to remain in its users’ good graces, decided to scale back the organic reach of brand posts—already a point of contention on the network’s news feed—even fur
Wild Apricot
AUGUST 29, 2019
Looking for an easy way to get regular donations? This guide shows you how to set up a monthly giving program, including the steps in your Wild Apricot account, benefits, ideas and examples.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
Smooth The Path
AUGUST 29, 2019
A reporter recently asked me if I thought people were not joining membership organizations like they used to. People in the greatest generation and the boomers joined because that is what you did. People expected to join and joining was expected of them. Is the motivation to join gone nowadays? I do not think that is necessarily the case. People still want to join professional organizations, but times have changed, and the decision to join is much more complicated than it once was. 40, 50, 60 ye
HighRoad Solution
AUGUST 26, 2019
When we think of spam, we usually think of tacky emails with dubious offers of cheap pharmaceuticals and foreign lotteries. You might think that your association’s emails are far too professional to ever end up in a spam folder.
Associations Now
AUGUST 25, 2019
Without engagement from all stakeholders, your grand plan for a new strategy is likely to fizzle. Making strategy discussions inclusive can help. “It just sat on a shelf.” At this point I’ve lost count of the number of times I’ve heard an association leader use that phrase to describe what happens too often to a strategic plan, or what they fear will happen to the one their board has just approved.
Association Success
AUGUST 27, 2019
Early on, the first brands were used by ranchers to identify their cattle. Later, as packaged consumer goods entered the market in the 19th century, brands evolved into markers that companies like Kleenex and Coca-Cola used to differentiate themselves from competitors. . It was simple. But branding isn’t so simple anymore. . Brand is about more than just knowing what soda to reach for on the shelf.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Smooth The Path
AUGUST 27, 2019
Develop a staff and board team who are willing to feel uncomfortable some of the time. Related: Associations need to swing more. The problem with association problems. Before you can change the organization you have to… The post The First Step to Increase Your Association’s Value appeared first on Smooth The Path.
Nimble AMS
AUGUST 28, 2019
What associations can learn from Salesforce to provide a better-connected member experience. Is your association poised to take advantage of the latest technology for customer-centric experiences from Salesforce, the leader in customer relationship management? Most association professionals would agree that they want to deliver a customer-centric experience for their members.
Associations Now
AUGUST 30, 2019
A report from Naylor Association Solutions finds that small staffs and more competition make it tough for communications to break through. However, old-school tactics still do the job pretty well. Each month, the average association communicates with its members about 30 times. And while those interactions are frequent, they often struggle to hit the mark for many association communicators, according to a new report from Naylor Association Solutions.
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