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Member retention: it’s always on our minds. In 2019, how do you plan to get your members to stick around? When people face so many competing demands for time, attention, and money, this question is bigger than ever. The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ).
I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? Maybe I need to explain that. In my organization there are program goals. We want to recruit new members. We want to increase the number of members attending our conferences.
Take a look at our December update for a round up of everything that happened in 2018, an introduction to location mapping, and info on some product updates.
What’s the #1 reason a long-standing member would not renew? As Dr. Theodore Woodward of the University of Maryland School of Medicine taught his med students in the 1940: “When you hear hoofbeats, think of horses not zebras” For our purposes, that means start with the obvious: Did that member switch careers or retire? If so, you may have to chalk this one up to “forces beyond our control,” and let that person go.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Ever feel like you’re living in a world of meeting overload? I know I do, and it’s safe to say that your board members feel the same. There’s nothing worse than a meeting that has no direction – especially when that meeting is after hours for your “volunteer” job. Here are three simple, yet effective. The post 3 Tips for Effective Board Meetings in 2019 appeared first on YourMembership.
Ever feel like you’re living in a world of meeting overload? I know I do, and it’s safe to say that your board members feel the same. There’s nothing worse than a meeting that has no direction – especially when that meeting is after hours for your “volunteer” job. Here are three simple, yet effective. The post 3 Tips for Effective Board Meetings in 2019 appeared first on YourMembership.
The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. But after a few days of holiday relaxation, your brain could be ready for a bit of exercise—or, brain food. What were the hot topics this year in association online learning ? WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest.
As consumers, we know that brands that consistently deliver value and make our buying experience effortless will continue to win our business over time. In my household, for example, we’re more likely to buy add-ons like Audible and Amazon music because we know the same level of convenience we get with our Prime membership will exist. Our relationships with companies like Amazon remind us of the high bar that’s been set for the modern day customer experience, not just in the consumer world, but
If your organization requires a new membership management system, you must build a business case to justify allocating money and staff time to select and implement new membership software. You know the limitations of your existing platform (or lack thereof) and the functional capabilities you’re looking for. You may have even begun to do research. The post Building the case for new membership software appeared first on YourMembership.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
It’s almost a new year, which means it’s a good time to say goodbye to things that just aren’t working anymore. For meeting planners, here are three conference elements to consider leaving behind in 2018. For the past few years, I’ve focused my end-of-year blog post on what issues meeting planners should keep in mind or trends they should consider implementing as they go about the next 365 days.
Each individual member of your target audience is a on a journey of discovery and fulfillment, spanning from personal needs to career goals. This journey begins long before they are members of your association and extends throughout their professional life.
We love that Naylor is always bringing new ideas to the table, and they are always open to trying something new. We love being a guinea pig with them and appreciate that together, we’re not afraid to fail. You never know until you try!” – Josh Spradling, CAE, TSAE Marketing & Communications Director. The Challenge. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue
Lately I feel like I live in a new community named Good Intentions. It is a rapidly growing community with more and more people moving in every day. Most folks living here are a fairly happy lot. They smile during meetings, volunteer to take on responsibilities, and generally seem like the types of folks who would be good neighbors. But they're not.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
A recent flurry of studies on artificial intelligence paints a picture of what the technology means for research, the human race, and the global economy—and notes where the field has room for improvement. Interest in artificial intelligence technology, including in the association space, is picking up in a big way as we close out 2018 and move into the new year, and an array of recent studies on the topic shows just what we have to look forward to.
This article has been updated since it’s original publication in 2017. Enjoy! Associations everywhere are about to enter their program and conference planning seasons. This type of planning should always include a step for driving even more registrations. The key to success is to make it as easy as possible for potential attendees to get approval to attend.
Venue Search London has concluded its most successful year to date, confirming more events with bigger numbers and from a wider client base. Founded in 2013 Venue Search London has become a go-to resource with an enviable black book of off grid venues and spaces within the Capital. . Key trends underlined in 2018 include the growing demand for health and wellbeing at events along with using a supply chain that has demonstrable social responsibility.
As the end of year approaches, it’s time to look back at your association’s member engagement metrics, see if your engagement strategies and tactics are working, and develop a membership engagement plan for next year.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Here are some of our favorites from 2018. If there’s one thing true in life, it’s that time flies. Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019.
Association members grow and change over time, and their needs grow and change with them. Unless the association addresses these changes, members won’t see the value of their membership. One tried-and-tested way to keep members engaged is providing professional development opportunities – either to improve networking avenues for members or to support them in certification exams.
Health & safety specialist A.C.T. (National) will put event industry perceptions about supply chain compliance in the dock at the Liberal Club, Whitehall on 13 February 2019, with practicing barristers, proper legal process and an environment dressed for the occasion. The mock trial follows A.C.T’s launch event in 2016, which examined the hire and use of equipment in the confines of an event site – where culpability lies if there’s an accident.
Get to know your audience and deliver the content they want and need. What keeps your members and sponsors up at night? Does the content you provide target their concerns and help them sleep more soundly? Associations tend to speak about “the association” as an all-encompassing whole, without thinking about the audience on the other end of their communications.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Gender diversity within boards is improving gradually, but not at a level that can make an impact. To incite change, boards might have to rethink their processes. The board of directors is arguably the most influential body at any organization: It makes the big decisions and policies that govern how a business works, and it finds the right people to lead that organization through its successes and failures.
Your readers will only gobble up small pieces of information at a time. Writing concisely has always been an important skill for nonprofit communicators, but email and social media have made it a necessity. To get your message across, you have to say it well and say it fast. You can’t expect supporters to dive into your website, newsletter or other written materials unless you entice them with pithy, pointed or engaging subject lines, headlines, tweets and status updates.
Leading UK meetings industry event, The Meetings Show , has announced the launch of a new initiative to champion young meeting and event planners. Tomorrow’s Talent will provide an opportunity to shine a spotlight on the exceptional young talent within the industry and help to nurture and support the leaders of the future. The Meetings Show, in partnership with Meetings & Incentive Travel Magazine , will be looking for the 10 brightest stars in the meetings and events industry, to offer supp
You probably feel a lot of tension in your work. You are ready to make a change, to get going, to try something. But members of the board, or committee, or staff want to do the tried and true. I have heard volunteers say that it is their job to not sink the ship on their watch so they cling to the safe answer, to what has always been done. Some staff members may feel similarly.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
It’s always better to prepare for the big one before it hits. A new collaboration between the Association for Financial Counseling and Planning Education and the Federal Emergency Management Agency could help get the public in a risk-management mindset. An association representing financial counselors is joining forces with federal emergency management officials to help the public better prepare financially for the risks of natural disasters before they hit.
“There’s no there there.” ~ Gertrude Stein The same is true with many nonprofit communications strategies. There’s no strategy in the strategy! Watch today’s Facebook video for an explanation and some next steps. Is Your Nonprofit Communications Strategy Missing the Actual Strategy? You have a lot of goals and tactics in your communications plan, but where's the strategy?
The Meetings Industry Association (mia) has appointed leading venue sustainability expert Warren Campbell as an ambassador to its council to champion sustainability. As the mia moves forward with its high-profile #20PercentLess initiative encouraging the business meetings and events industry to use less single-use plastic, the association is keen to ensure sustainability and the campaign remain a key focus across all areas of its activity. mia chief executive, Jane Longhurst, said: “Sustainabili
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