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Picture this: your association is gearing up to host a conference on industry insights. You promote the event at the bottom of your email newsletter a few times, but when the event day comes, your attendees numbers are minimal. To navigate around this issue, you need a solid marketing strategy to get the word out… The post 3 Expert Marketing Strategies to Increase Event Attendance first appeared on AMR Management Services.
Recording an event—or not—is often an automatic action. Maybe your association always records educational events and shares the recording with attendees or sells it later. Or you rarely do because of the expense.
Criticism of diversity, equity, and inclusion efforts has escalated. That shouldn’t dissuade associations from committing to their core principles. These are challenging times for DEI initiatives. A Supreme Court ruling in the summer that unwound affirmative action protections at universities have prompted some to argue that diversity, equity, and inclusion efforts are on shaky legal ground.
Fantasy football has captured the hearts and minds of sports enthusiasts worldwide. The success of fantasy football leagues lies in the strategic planning and implementation of a winning team. It may come as a surprise, but the strategic planning and techniques utilized in fantasy football can also be effectively applied to boost association membership.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
The post Integrating a Community-Driven Approach through Targeted Engagement and User-Generated Content appeared first on Higher Logic. Creating a loyal customer base requires a profound understanding of your customers’ needs, beyond the functionalities of your software. Here’s how to integrate a collaborative, community-driven approach through targeted engagement and user-generated content.
The world of event planning is undergoing a significant transformation, driven by the integration of Artificial Intelligence (AI) technologies. As we stand at the intersection of innovation and experience, AI is emerging as a game-changer in redefining how events are planned, executed and experienced. In this article, we will delve into the various ways AI […] The post Event Planning in the Digital Age: Leveraging AI for Efficiency and Innovation appeared first on Association Adviser.
The world of event planning is undergoing a significant transformation, driven by the integration of Artificial Intelligence (AI) technologies. As we stand at the intersection of innovation and experience, AI is emerging as a game-changer in redefining how events are planned, executed and experienced. In this article, we will delve into the various ways AI […] The post Event Planning in the Digital Age: Leveraging AI for Efficiency and Innovation appeared first on Association Adviser.
This past weekend, I went to a giant tradeshow and observed hundreds of exhibitors in action, trying to engage passersby. Most exhibiting organizations spent a lot of money on booth space, amazing exhibits, signage, samples, discounts, and collateral materials. However, despite all this investment ahead of the show, most exhibitors were still missing the mark on engagement.
In today’s digital age, managing memberships, engaging community members, and fostering interactive environments are easier than ever before, thanks to membership apps. Designed to cater to various business needs, these platforms are a one-stop solution for organizing member data, processing payments, and enhancing user experiences. As our world grows increasingly interconnected, the demand for cohesive community platforms has skyrocketed.
To better serve members and improve efficiencies for staff, it’s important to have a marketing automation platform that works in tandem with an organization’s association management software. Asking questions and understanding current processes can help associations select the right marketing tools. As more associations turn to marketing automation tools to support their digital marketing campaigns, it’s important that it integrate well with the organization’s current association management soft
The post How Informz Has Changed (and Using It to Transform Your Email Marketing) appeared first on Higher Logic. Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years. Learn how you can use it to automate and transform your marketing to engage members and prospective members. The post How Informz Has Changed (and Using It to Transform Your Email Marketing) appeared first on Higher Logic.
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Learn how to write the perfect donation letter by understanding the ins and outs of appeals, following simple best practices, and referencing these two stellar examples.
The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Make sure you go through this list before making any decisions about recording upcoming events. Gen Z education. At Business Insider, Charlotte Lytton reports on research about Gen Z and education.
Build-to-rent (BTR) is a hot topic in real estate today. Many adjacent industries, including property management, community association management, construction and lending, are starting to see related impacts as well. AvidXchange recently hosted a webinar on build-to-rent trends , “The Build-to-Rent Revolution: Unlocking the Future of Housing.” Panelists included: Chelsa Fenner, Regional Vice President, Community Association Management Services (CAMS) John Azar, Founder and Managing Part
Climate change and sustainability are increasingly in the news and showing up as a key topic for the association industry. Association execs are realizing that climate change is not just a moral imperative, it’s a business imperative. To quote ASAE from their well-attended webinar on this topic back in May: “Either as part of Environmental, Social, and Governance (ESG) initiatives or looking at impact and legacy, associations are increasingly grappling with the role sustainability plays in suppo
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Planning your next big event? How are you including sponsors? In this blog, check out sponsorship package examples for all event types plus a free template!
The mainstay of association chapters has been their chapter events, polls show that the preference for virtual options has risen to nearly 50%, a stat that has a compound effect on member engagement. Where does this all leave chapters? In a precarious position. The good news is that chapters who throw out yesterday’s playbook will find themselves on more solid footing.
Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter?
By launching a program that combines traditional professional development with industry-specific skill building, associations can give members the tools they need to grow. Learn how this strategy worked for the National Affordable Housing Management Association. Five years ago, the National Affordable Housing Management Association decided to make some changes to its professional development programming.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
One of the most common reasons people analyze Candid’s grant data is to understand year-over-year giving trends in the sector. To do so, it’s easy to assume that the best place to start is with as much data as possible. So, you may be surprised to learn that when we do trends analyses at Candid, we often don’t start with our full data set. Instead, we rely on a data set called the Foundation 1000.
VisitBritain expands its ‘Future of Events’ educational series with launch of its Diversity, Equity and Inclusion (DEI) Pathway, in partnership with New Intent As part of its education and partnership role with British nations and cities, VisitBritain has partnered with pro-social organisation New Intent to create and launch its Diversity, Equity and Inclusion (DEI) Pathway – supporting the understanding and […]
Community association board members and managers frequently practice diffusing tension and communicating clearly. Today, they also need to prepare safety and security plans in the event of hostile and dangerous behavior. Though worst-case scenarios are rare, in an increasingly uncertain climate, a renewed focus has been placed on safeguarding residents, volunteers, and employees.
While there has been a lot of buzz about changes made in the 2023 Florida Legislative Session to laws affecting our Association clients, one potentially important change has been largely overlooked. The seemingly innocuous flag bill – House Bill (HB) 437 — creates the new Florida Statute 720.3045 prohibiting homeowners’ associations from regulating certain backyard storage.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
ASTHO, along with two other groups, is testing a new framework for funding and addressing community-level health inequities. An association of public health leaders is continuing and expanding a partnership designed to make access to healthcare more equitable. Last week, the CDC Foundation announced the creation of STRETCH 2.0 , an initiative designed to provide “specialized technical assistance to state public health agencies and their communities to address the underlying policies, practices,
Innovation is important in the event industry. Surprising audiences every year and going beyond the standard. With that, events continue to astound and surprise their audiences. That is why Neptunus Structures is constantly developing new event structures. In recent years, this has already showcased the Salacia, Alure Globe Giant and the award-winning Poseidon.
If you want to make your organization a healthy space for all and overcome biases and prejudices, you have to do the Diversity, Equity, and Inclusion work. It’s that simple. The post Moving Beyond Performance: Making DEI Actionable appeared first on Blue Avocado.
I briefly touched on this in Get Your Email List Ready for Year-End Fundraising NOW , but email deliverability for nonprofits is not great right now. According to Validity’s 2023 Email Deliverability Benchmark Report , over 16% of emails from nonprofits either go to spam or don’t get delivered at all. That may not mean much to you, but if you look at the chart below that’s towards the bottom of this deliverability chart broken down by industry.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Q: In your previous column from 2022, it clearly addresses which documents control in the example of when a sub-association’s documents are stricter than the master. Which documents prevail in the following situation? My community had a master association and also four smaller sub-association. The sub association declarations have a 75 percent approval requirement by the voting members to approve an amendment in their declarations, but a majority specified in their bylaws.
The Motorist is the most exciting automotive venue in the North! Based in Sherburn in Elmet, near Leeds, we have a remarkable experience to offer anyone who comes to our unique venue.
Even when you love your job, without the right support, it’s easy to experience symptoms of leadership fatigue like these. The thrill might not be gone. But genuine excitement is harder to find. Being in the first chair feels like living in a bubble. You could use some fresh advice. You wish that your morning coffee came with a side of creativity. Save the Date Register for.orgCommunity’s Solutions Day.
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