Sat.Jun 24, 2023 - Fri.Jun 30, 2023

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5 myths to avoid when marketing for associations

MultiBriefs

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. We've debunked some of the most common marketing misconceptions below, giving you the information you need to reach your organization's goals. 1.

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Why Trade Associations Need to Think Bigger

Associations Now

Advocacy is still Topic A at trades, but a new survey shows that they’re rethinking partnerships and meetings to remain effective. Trade associations have a reputation for being monolithic organizations—they represent the whole of a major industry, busily advocating for its member companies but not looking far beyond that. A new survey, though, suggests that trade associations have been compelled to stretch more, and recognize that they’re just one piece in a larger value chain.

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Is Your Remote Team Getting the TLC They Deserve? An Audit Delivers Answers

.orgSource

Remember Management by Walking Around? A spontaneous cruise of the office was an effective strategy for evaluating a variety of business indicators. You could assess how people were communicating, determine where the vibe registered on the stress meter, and take the opportunity to connect personally with employees. Now that remote work makes a casual stroll through the cubicles challenging, I suggest an intentional approach.

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How association IT leaders can drive organizational success

Nimble AMS

Technology is the core of your organization. To guarantee your association thrives, you need to invest in the right technology for your staff and members. But how can you ensure your organization chooses the right association management software (AMS) to enhance your staff and member experience? Consult your IT leaders to begin the conversation and lead your association’s digital transformation.

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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Professional Development as an Employee Retention Strategy for Your Association

WBT Systems

Employee retention is an ongoing issue for associations.

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Blog | 6 Ways to Combat Employee Burnout | Multiview

Multiview

Employee burnout is one of the most prevalent issues in the workplace today. Once thought of as a personal problem, companies have started to realize their role in contributing to work-related stress, and are taking responsibility to improve their culture and work environment. As a leader, here's what you need to keep an eye out for as well as six ways to prevent burnout in your organization.

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Association Boards and Technological Harm: Part II

Association Adviser

In Part I of this series, I explained the fundamental dilemma around the use of technology that association boards must confront as they work to safeguard their stakeholders and successors from technological harm. In addition, I shared three specific harms enabled by generative AI (loss of human agency, loss of human contribution, and loss of human empathy) that associations must work to contain.

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Why you should transition your vendors to thought leaders

MultiBriefs

{summary} A major part of any industry trade association is maintaining a relationship with vendors and suppliers. As thought leaders, trade associations are looked to for solutions when it comes to changes within an industry. Displaying industry knowledge is part of the value trade associations create, but their connections with vendors can make this even more effective.

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The benefits of working with a selection consultant to find your next AMS

Nimble AMS

The road to new association management software (AMS) isn’t alwa ys a straight one. Often, the road is wi nding, filled with challenges and opportunities for your organization to grow. Your association can more easily navigate the ups and downs of your technology adoption when you leverage an AMS selection consultant. A consultant can help you identify your organization’s unique needs and determine the best AMS vendor to meet your software requirements. 4 ways AMS selection consultants can

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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Boost Bonds With Fellow Associations Through Collaboration

Associations Now

Partnerships between associations can be a win for everyone involved, whether the goal is to create new content, cement the foundations of long-term relationships, or both. To achieve a successful partnership, groups need to approach the process with transparency and consistency. Stephen Legault, MSW, CAE, director of knowledge, learning, and assessment at the American College of Osteopathic Family Physicians, learned early in his tenure that collaboration with the Endocrine Society would be a p

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Association Brain Food: 6.30.23

Reid All About it

The weekly list of free educational events and resources for the association community… Gen Z membership. MemberSuite explores why new membership communities are so popular with Gen Z. They describe what associations need to offer to compete with these new membership groups. Employee retention. Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals.

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How to Make Sponsorship Packages Shine: 3 Examples + Free Template!

Wild Apricot

This guide to sponsorship packages will show you how to create sponsorship packages with real value—plus, get a free template!

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Managing Events Remotely

Aaron Wolowiec

Managing several events at once is no easy feat. So how does our team do it? Impeccable communication and organization. Kate shares some of the tools that help keep our events (and team) organized under any unexpected cirumstance.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Member engagement is the #1 way to make sure your members recognize the value they get from your association. The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement.

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Culture Eats Innovation (and AI) for Breakfast

PROPEL

If you’re going to delve into AI (and I think you should), you’d best start your culture change efforts at the same time. Why? Because AI gives you the opportunity to do deep innovation that can unlock tremendous new value, but if your culture is like most, it doesn’t value the behaviors needed to make innovation successful (like experimentation or risk taking).

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14 Tips for Writing Your HOA Newsletter (+ Free Template!)

Wild Apricot

Read on for creative HOA newsletter ideas for building an engaging message that bears your community in mind.

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Skyrocket Your Efficiency: 5 Essential Productivity Basics

AMR Management Services

Are you the unfortunate owner of a project list that never seems to get any shorter? Busy association management leaders and staff can relate to that quandary. Part of the challenge and appeal of association management is the challenging tempo and wide variety of duties in our workday, but the pace can be intimidating. To… The post Skyrocket Your Efficiency: 5 Essential Productivity Basics first appeared on AMR Management Services.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Congratulations to the ACCE 2023 Chamber of the Year Finalists

GrowthZone

GrowthZone is especially proud to share the announcement of the 2023 Association of Chamber of Commerce Executives (ACCE)’s Chamber of the Year finalists as seven of the 12 named use GrowthZone or ChamberMaster software. The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities. Those honored with the designation have demonstrated organizational strength and made an impact on key community priorities, such as education, transportation, economic p

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Evaluating safety: Recognizing a need to protect communities

Ungrated

Community association board members, managers, and business partners regularly face challenging and complex issues that can spark strong emotions. Many recognize it’s time to prepare for worst-case scenarios and to take steps to protect communities, colleagues, neighbors, residents, and themselves According to a survey of CAI members in early 2023, 15% of respondents are greatly concerned about their safety.

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Statute of Limitations Prohibits Association from Bringing Action to Reform Declaration

Association Alert

Hogg v. Villages of Bloomingdale I Homeowners Association, Inc. , 357 So.3d 1271 (2023) Lessons learned: An Association can’t seek reformation of a declaration after the applicable statute of limitations has passed – meaning that once the applicable statute of limitations has passed a change to the declaration requires a properly passed amendment. Before the statute of limitations has passed, a court of equity has the power to reform a declaration where, due to a mutual mistake, the declaration

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Understanding the Power of ACH Payments

Protech

In today’s rapidly evolving digital landscape, it is essential for organizations to adapt and embrace efficient payment methods that not only protect their revenue but also foster growth. At Protech, we firmly believe in a future without fraud, where organizations can thrive securely. That’s why we offer ACH as powerful alternative payment option that simplifies transactions, optimizes profits, and safeguards valuable data.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Five Steps to Successful Board Governance

Ngage Management

In the world of nonprofits and associations, boards of directors are essential to success. Their commitment to your association’s mission and willingness to serve on board should be valued. However, setting parameters to help ensure the board functions as well as it can is key to setting the strategy and reaching goals. Here are five steps to take to achieve successful board governance and help your association’s board of directors be the best it can be for your members. 1.

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Strict Compliance vs. Substantial Compliance – Not Knowing the Difference Can Cost You!

Florida Condo & HOA Law Blog

The Florida statues governing community associations often provide timeframes for notice to owners before the association can proceed with action, including passage of special assessments, adoption of fines and collections. While some statutory sections allow for “substantial compliance” with the statutory requirements, associations should be aware that the statutory timeframes require “strict compliance.

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Blog | ASAE's 2023 MM&C Top Takeaways | Multiview

Multiview

ASAE’s annual Marketing, Membership, and Communications conference brings together the best and brightest minds in the industry to discuss the latest innovations and strategies for driving growth and success for associations. This year, the conference covered a wide range of topics that are shaping the future of marketing, from AI strategies to Gen-Z targeting.

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What is a Managed Benefits Platform?

The Journal by EXEC

Membership organizations are evolving rapidly, driven by technological advancements, shifting member expectations, and the growing demand for enhanced value and experiences. Stepping away from traditional management, one trend that is garnering significant attention is the adoption of managed benefits platforms. By integrating a platform-centric approach, these associations are reshaping the way they interact with members, deliver services, and create long-lasting relationships.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Member Engagement That Rocks!

Association Strong

In this episode, Tom and Dave hosts Kerri McGovern, Senior Director of Membership with the Association of Corporate Counsel. In this episode, Tom, Dave and Kerri discuss building an engagement strategy that hits the mark with meeting member needs and wants and how to sustain it long term. In this episode, Tom and Dave hosts Kerri McGovern, Senior Director of Membership with the Association of Corporate Counsel.

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Best Practices for Hurricane Preparedness

Florida Condo & HOA Law Blog

It’s that time of year again. As the days get longer and the weather gets hotter, we know that hurricane season is fast approaching. Therefore, this is a good time to review some of the “best practices” to prepare for and protect the association in the event a hurricane comes our way. Ideally, the Board should have a Hurricane/Disaster Plan/Guide (“Guide”) in place.

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AI’s Impact on the SEO Content Creation Process

Nexus Marketing

With the platform achieving over 100 million active users in just under two months since its release, it’s become clear to all digital marketers that ChatGPT , an AI-powered tool, isn’t going anywhere. While AI-generated content can seem daunting for many digital marketers, the team at Nexus Marketing views it as an opportunity. As part of our commitment to providing high-quality content, we leverage ChatGPT to streamline parts of the content creation process and add educational value to our

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