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{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. We've debunked some of the most common marketing misconceptions below, giving you the information you need to reach your organization's goals. 1.
Advocacy is still Topic A at trades, but a new survey shows that they’re rethinking partnerships and meetings to remain effective. Trade associations have a reputation for being monolithic organizations—they represent the whole of a major industry, busily advocating for its member companies but not looking far beyond that. A new survey, though, suggests that trade associations have been compelled to stretch more, and recognize that they’re just one piece in a larger value chain.
Remember Management by Walking Around? A spontaneous cruise of the office was an effective strategy for evaluating a variety of business indicators. You could assess how people were communicating, determine where the vibe registered on the stress meter, and take the opportunity to connect personally with employees. Now that remote work makes a casual stroll through the cubicles challenging, I suggest an intentional approach.
Technology is the core of your organization. To guarantee your association thrives, you need to invest in the right technology for your staff and members. But how can you ensure your organization chooses the right association management software (AMS) to enhance your staff and member experience? Consult your IT leaders to begin the conversation and lead your association’s digital transformation.
Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business
For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.
Associations are turning to contests to push growth among chapters and affiliates. Learn the steps the Academy of Managed Care Pharmacy took when launching its affiliate growth challenge earlier this year. Last year, the Academy of Managed Care Pharmacy was brainstorming ideas to not only grow its membership but also to recognize its affiliates and their work.
Associations are turning to contests to push growth among chapters and affiliates. Learn the steps the Academy of Managed Care Pharmacy took when launching its affiliate growth challenge earlier this year. Last year, the Academy of Managed Care Pharmacy was brainstorming ideas to not only grow its membership but also to recognize its affiliates and their work.
Employee burnout is one of the most prevalent issues in the workplace today. Once thought of as a personal problem, companies have started to realize their role in contributing to work-related stress, and are taking responsibility to improve their culture and work environment. As a leader, here's what you need to keep an eye out for as well as six ways to prevent burnout in your organization.
In Part I of this series, I explained the fundamental dilemma around the use of technology that association boards must confront as they work to safeguard their stakeholders and successors from technological harm. In addition, I shared three specific harms enabled by generative AI (loss of human agency, loss of human contribution, and loss of human empathy) that associations must work to contain.
{summary} A major part of any industry trade association is maintaining a relationship with vendors and suppliers. As thought leaders, trade associations are looked to for solutions when it comes to changes within an industry. Displaying industry knowledge is part of the value trade associations create, but their connections with vendors can make this even more effective.
The road to new association management software (AMS) isn’t alwa ys a straight one. Often, the road is wi nding, filled with challenges and opportunities for your organization to grow. Your association can more easily navigate the ups and downs of your technology adoption when you leverage an AMS selection consultant. A consultant can help you identify your organization’s unique needs and determine the best AMS vendor to meet your software requirements. 4 ways AMS selection consultants can
Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Partnerships between associations can be a win for everyone involved, whether the goal is to create new content, cement the foundations of long-term relationships, or both. To achieve a successful partnership, groups need to approach the process with transparency and consistency. Stephen Legault, MSW, CAE, director of knowledge, learning, and assessment at the American College of Osteopathic Family Physicians, learned early in his tenure that collaboration with the Endocrine Society would be a p
Managing several events at once is no easy feat. So how does our team do it? Impeccable communication and organization. Kate shares some of the tools that help keep our events (and team) organized under any unexpected cirumstance.
Member engagement is the #1 way to make sure your members recognize the value they get from your association. The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement.
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
The Scottish Event Campus (SEC) has further bolstered its commitment to sustainability by appointing Garima Singh as its new Sustainability Manager. The venue now employs two dedicated team members focused on driving the business’ sustainability ambitions including its commitment to Net Zero 2030.
Charitable giving is typically linked to economic conditions, and 2022 was a tumultuous year. Russia’s invasion of Ukraine and China’s COVID-19 lockdown policies impacted economies around the globe. Stocks tumbled and inflation soared amid fears of a looming recession. How did these factors affect U.S. philanthropy? Every January, Candid surveys large U.S. private and community foundations to understand recent grantmaking trends and forecast where giving is headed. i (See previous blogs from the
If you’re going to delve into AI (and I think you should), you’d best start your culture change efforts at the same time. Why? Because AI gives you the opportunity to do deep innovation that can unlock tremendous new value, but if your culture is like most, it doesn’t value the behaviors needed to make innovation successful (like experimentation or risk taking).
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
A total of 23 public-facing events across 14 Local Authorities in Scotland have received a share of £277,666 from EventScotland’s National Events Programme (Round 48), which will support events taking place from July to December 2023.
Article In Brief: The Problem: The article addresses the issue of how challenging it is to be a board member of a nonprofit organization when the executive director (ED) is not suitable for the job. The Context: A well-meaning board of directors can quickly find itself in trouble without an understanding of what to do […] The post The Year of Three Executive Directors: Important Lessons for Board Management appeared first on Blue Avocado.
Though the growing climate crisis makes headlines every day, its enormity and complexity can be overwhelming to donors who often struggle to know where to begin and how to devise equitable strategies to address its impacts. This often prevents funders from engaging, but it doesn’t have to be that way. Candid’s in-depth guide, Centering equity and justice in climate philanthropy , outlines approaches that have worked for experienced funders, including how intermediaries can help motivate and insp
Are you the unfortunate owner of a project list that never seems to get any shorter? Busy association management leaders and staff can relate to that quandary. Part of the challenge and appeal of association management is the challenging tempo and wide variety of duties in our workday, but the pace can be intimidating. To… The post Skyrocket Your Efficiency: 5 Essential Productivity Basics first appeared on AMR Management Services.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
The Mayor of London, Sadiq Khan, has urged partners across government, the events industry and regulators to work together to tackle challenges that risk safety at live events up and down the country. London’s Night Czar, Amy Lamé, will today chair a National Events Safety Roundtable following national concerns about crowd behaviour changes and safety.
Embarking on a journey as a board member of a nonprofit can often feel like steering a ship in stormy seas. In this candid account, the author reveals their personal trials and triumphs, spotlighting invaluable lessons that every board member can benefit from. The post The Year of Three Executive Directors:<br> Important Lessons for Board Management appeared first on Blue Avocado.
GrowthZone is especially proud to share the announcement of the 2023 Association of Chamber of Commerce Executives (ACCE)’s Chamber of the Year finalists as seven of the 12 named use GrowthZone or ChamberMaster software. The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities. Those honored with the designation have demonstrated organizational strength and made an impact on key community priorities, such as education, transportation, economic p
Community association board members, managers, and business partners regularly face challenging and complex issues that can spark strong emotions. Many recognize it’s time to prepare for worst-case scenarios and to take steps to protect communities, colleagues, neighbors, residents, and themselves According to a survey of CAI members in early 2023, 15% of respondents are greatly concerned about their safety.
Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.
Let’s wrap up the month of June with the most helpful articles, posts, and tips for nonprofit marketers. This week we have a BIG training discount, a new manual for Reels, tips for email accessibility and deliverability, how much social media managers make, and more. It’s time for Mixed Links… If you want to attend all of our webinars and workshops or enroll in our NEW Marketing Certificate Programs, you’ll want an All-Access Pass.
Hogg v. Villages of Bloomingdale I Homeowners Association, Inc. , 357 So.3d 1271 (2023) Lessons learned: An Association can’t seek reformation of a declaration after the applicable statute of limitations has passed – meaning that once the applicable statute of limitations has passed a change to the declaration requires a properly passed amendment. Before the statute of limitations has passed, a court of equity has the power to reform a declaration where, due to a mutual mistake, the declaration
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